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Fireplace Key

Fail

Demand is soft, at -56.3% this quarter, so Fireplace Key is a Fail.

Flapen Score
30
30 / 100
Ranks 8,619 of 8,839 Patio, Lawn & Garden niches · −26 vs the category median of 56
Market size
$125K/yr141K searches / yr
90-day growth
-56.3%search demand this quarter
Competition
80%top-5 click share · 8 brands · 11 sellers

Flapen Score

Fireplace Key against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fireplace Key is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireplace Key market on Amazon at a glance

Shoppers on Amazon United States searched for Fireplace Key 141K times last year and spent an estimated $125K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -56.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-56.3%
Conversion, latest week
11.8%
Market size, estimated
$125Ka year
Peak month
December4.6× the quietest month
Top search term
fireplace key30K searches a year

02 · Price

A sale here is worth $7.52.

Listings sell for $7.52 on average, from $4.42 to $10.84. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $7.52 that is $11K to $15K a year per listing.

Average price
$7.52under the $15 to $100 sweet spot
Price range
$4.42–$10.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$15K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Outdoor Heating & Cooling. It carries 1,050 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Outdoor Heating & Cooling
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,050per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Fireplace Key products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Brand 146%
  • Brand 217%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Fireplace Key search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Fireplace Key search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireplace key30K/yr
  • gas fireplace key26K/yr
  • fireplace keys for gas valves21K/yr
  • gas valve key10K/yr
  • fireplace gas key13K/yr
  • gas key7K/yr
  • gas key for fireplace12K/yr
  • gas fireplace key replacement8K/yr
  • fireplace gas valve key5K/yr
  • fire place key gas4K/yr

Reviews and returns

What reviews say buyers love and hate about Fireplace Key

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Doesn't fit”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fireplace Key questions

Answered from the same tracked data.