fireback
Skip itSoft demand (-60.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible82avg incumbent reviews — the moat a new listing must climb
Avg price
Great$68.55avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$18.65–$135.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Market size
Good$289K$289K/yr · 92K searches
Growth
Bad-60.0%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fireback is a $289K/yr Amazon United States market (92K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fireback market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $137K–$171K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #483
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 50%
- Out of stock
- 35.2%
- Avg brand age
- 74 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Nisus96%
- Permade4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -60.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.5×
Top fireback search terms
- fireback roach spray5K/yr
- fireback21K/yr
- firebacks for fireplace14K/yr
- fireback bug spray6K/yr
- fireback spray4K/yr
- fireplace back plate11K/yr
- fireplace heat reflector8K/yr
- fireback insect spray2K/yr
- fireback bed bug and insect spray4K/yr
- fire back4K/yr
Top fireback products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.
Nisus$18.654.4★217 rev
Nisus Fireback Bed Bug and Insect Spray
Nisus$135.403.6★3 rev
Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.
Nisus$20.994.0★23 rev
Firebacks for Fireplace-Iron Fireback with Feet Fireplace Heat Reflector Fireplace Back Plates Heat-Resistant Material with Minimalist Look for Wall Protection (16.5inch)
Permade$99.164.7★85 rev
Newest
by launch dateFirebacks for Fireplace-Iron Fireback with Feet Fireplace Heat Reflector Fireplace Back Plates Heat-Resistant Material with Minimalist Look for Wall Protection (16.5inch)
Permade$99.1685 rev
Nisus Fireback Bed Bug and Insect Spray
Nisus$135.403 rev
Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.
Nisus$20.9923 rev
Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.
Nisus$18.65217 rev
Trending
90-day click momentumNisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.
Nisus$20.994.0★
Nisus Fireback Bed Bug and Insect Spray
Nisus$135.403.6★
Firebacks for Fireplace-Iron Fireback with Feet Fireplace Heat Reflector Fireplace Back Plates Heat-Resistant Material with Minimalist Look for Wall Protection (16.5inch)
Permade$99.164.7★
Nisus Fireback Bed Bug Spray Water Based Insect Control for Wasps Hornets Fleas Ticks Ants Roaches and Spiders Long-Lasting Crawling Insect Protection for Indoor and Outdoor Use 17oz.
Nisus$18.654.4★
What buyers say about fireback
What buyers praise and complain about, mined from review topics.What buyers love
“It works very well on bugs cousin instantly”
“Effective”
“great product”
“smells surprisingly nice”
“Does the job”
What buyers complain about
“First of all this product is absolutely great it's a little expensive”
“Does not kill insects on contact”
“can has a defect almost seems like it was a used before”
Top return reasons
Common questions
- Is fireback profitable to sell on Amazon United States?
- The niche generates $289K/yr across 4 tracked products. 90-day search growth is -60.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the fireback niche?
- 2 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fireback?
- Top complaints mined from reviews: Value For Money, Pest/Insect Control, Defective Material/Parts. The return rate is 0.2%.
- When does demand for fireback peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the fireback niche?
- Listings span $18.65–$135.40; the average listing price is $68.55 (sweet spot $15–$100). The average incumbent carries 82 reviews — the moat a new listing must climb.