Fireback
FailDemand is soft, at -60.0% this quarter, so Fireback is a Fail.
- Flapen Score
- 44 / 100Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 5644
- Market size
- $289K/yr92K searches / yr
- 90-day growth
- -60.0%search demand this quarter
- Competition
- 100%top-5 click share · 2 brands · 12 sellers
Flapen Score
Fireback against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Fireback is stronger. Inside it, weaker.
Market
The Fireback market on Amazon at a glance
Shoppers on Amazon United States searched for Fireback 92K times last year and spent an estimated $289K. All 2 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.6% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -60.0%
- Conversion, latest week
- 4.6%
- Market size, estimated
- $289Ka year
- Peak month
- December7.5× the quietest month
- Top search term
- fireback roach spray5K searches a year
02 · Price
A sale here is worth $68.55.
Listings sell for $68.55 on average, from $18.65 to $135.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $68.55 that is $7K to $17K a year per listing.
- Average price
- $68.55inside the $15 to $100 sweet spot
- Price range
- $18.65–$135.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$17K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #483 within Repellents. It carries 82 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 25%
- Out of stock, average day
- 35.2%
- Average rank
- #483in Repellents
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 82per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Fireback products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 196%
- Brand 24%
- Open — no brand owns it (0%)
Demand
Fireback search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.5×
Search terms
Top Fireback search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fireback roach spray5K/yr
- fireback21K/yr
- firebacks for fireplace14K/yr
- fireback bug spray6K/yr
- fireback spray4K/yr
- fireplace back plate11K/yr
- fireplace heat reflector8K/yr
- fireback insect spray2K/yr
- fireback bed bug and insect spray4K/yr
- fire back4K/yr
Reviews and returns
What reviews say buyers love and hate about Fireback
We read the reviews and the return reasons for every product selling here.
“First of all this product is absolutely great it's a little expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fireback questions
Answered from the same tracked data.









