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Fireback

Fail

Demand is soft, at -60.0% this quarter, so Fireback is a Fail.

Flapen Score
44
44 / 100
Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 56
Market size
$289K/yr92K searches / yr
90-day growth
-60.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 12 sellers

Flapen Score

Fireback against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fireback is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fireback market on Amazon at a glance

Shoppers on Amazon United States searched for Fireback 92K times last year and spent an estimated $289K. All 2 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.6% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $289K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-60.0%
Conversion, latest week
4.6%
Market size, estimated
$289Ka year
Peak month
December7.5× the quietest month
Top search term
fireback roach spray5K searches a year

02 · Price

A sale here is worth $68.55.

Listings sell for $68.55 on average, from $18.65 to $135.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $68.55 that is $7K to $17K a year per listing.

Average price
$68.55inside the $15 to $100 sweet spot
Price range
$18.65–$135.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$7K–$17K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #483 within Repellents. It carries 82 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
25%
Out of stock, average day
35.2%
Average rank
#483in Repellents
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
82per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Fireback products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%
  • Open — no brand owns it (0%)

Demand

Fireback search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Fireback search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fireback roach spray5K/yr
  • fireback21K/yr
  • firebacks for fireplace14K/yr
  • fireback bug spray6K/yr
  • fireback spray4K/yr
  • fireplace back plate11K/yr
  • fireplace heat reflector8K/yr
  • fireback insect spray2K/yr
  • fireback bed bug and insect spray4K/yr
  • fire back4K/yr

Reviews and returns

What reviews say buyers love and hate about Fireback

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Pest/Insect Control”
50%of negative reviews mention “Value For Money”
0.2%of orders come back
“First of all this product is absolutely great it's a little expensive”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Fireback questions

Answered from the same tracked data.