fire starter sticks
Worth a lookShows a $2.7M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$2.7M$2.7M/yr · 72K searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,326.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$417.90avg listing price — sweet spot $15–$100
Price range
Bad$11.20–$929.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fire starter sticks is a $2.7M/yr Amazon United States market (72K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fire starter sticks market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $2.5M–$3.3M
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.8%
- Avg brand age
- 44 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Masterbuilt96%
- Melt Candle Company4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +42.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.0×
Top fire starter sticks search terms
- masterbuilt34K/yr
- masterbuilt fire starter16K/yr
- masterbuilt grill7K/yr
- masterbuilt charcoal grill4K/yr
- masterbuilt charcoal smoker5K/yr
- masterbuilt fire starters 48 count2K/yr
- master built3K/yr
Top fire starter sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterbuilt Pure-Parrafin All-Natural Odorless Wax Fire Starters for Charcoal Grilling Made for Gravity Series but Compatible with All Charcoal Grills & Fireplaces 48-Count Model MB20091521
Masterbuilt$11.204.7★3,827 rev
Masterbuilt Gravity Series 800 Smoker Grill - Charcoal Grill plus Griddle Insert Digital Control App Connectivity 800 Cooking Square Inches in Black Model MB20040221
Masterbuilt$834.404.0★1,265 rev
Masterbuilt Gravity Series 1050 Smoker Grill - Digital Charcoal Combo Grill with Free App 1 050 Cooking Square Inches in Black Model MB20041220
Masterbuilt$929.114.0★856 rev
Masterbuilt AutoIgnite 545 Digital Charcoal Grill and Smoker Combo for Easy Grilling Digital Control App Sear Plate Mini Hopper and 545 BBQ Cooking Square In. in Black
Masterbuilt$357.943.7★59 rev
Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Leg Kit Side Wood Chip Loader and 710 Cooking Square Inches in Black Model MB20070421
Masterbuilt$251.334.3★2,724 rev
Newest
by launch date
Masterbuilt Gravity Series 600 Smoker Grill - Digital Charcoal Grill WiFi Technology GravityFed Charcoal Hopper 600 Cooking Sq. Inches Black Model MB20041023
Masterbuilt$713.2242 rev
Masterbuilt AutoIgnite 545 Digital Charcoal Grill and Smoker Combo for Easy Grilling Digital Control App Sear Plate Mini Hopper and 545 BBQ Cooking Square In. in Black
Masterbuilt$357.9459 rev
Masterbuilt Pure-Parrafin All-Natural Odorless Wax Fire Starters for Charcoal Grilling Made for Gravity Series but Compatible with All Charcoal Grills & Fireplaces 48-Count Model MB20091521
Masterbuilt$11.203,827 rev
Masterbuilt Gravity Series 800 Smoker Grill - Charcoal Grill plus Griddle Insert Digital Control App Connectivity 800 Cooking Square Inches in Black Model MB20040221
Masterbuilt$834.401,265 rev
Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Leg Kit Side Wood Chip Loader and 710 Cooking Square Inches in Black Model MB20070421
Masterbuilt$251.332,724 rev
Trending
90-day click momentumMasterbuilt Gravity Series 800 Smoker Grill - Charcoal Grill plus Griddle Insert Digital Control App Connectivity 800 Cooking Square Inches in Black Model MB20040221
Masterbuilt$834.404.0★
Masterbuilt 30-inch Digital Electric Vertical BBQ Smoker with Leg Kit Side Wood Chip Loader and 710 Cooking Square Inches in Black Model MB20070421
Masterbuilt$251.334.3★
Fire Starter Squares 160 Count Campfire Charcoal Grill & Wood Stove
Melt Candle Company$23.664.6★
Masterbuilt Gravity Series 600 Smoker Grill - Digital Charcoal Grill WiFi Technology GravityFed Charcoal Hopper 600 Cooking Sq. Inches Black Model MB20041023
Masterbuilt$713.223.4★
Masterbuilt Pure-Parrafin All-Natural Odorless Wax Fire Starters for Charcoal Grilling Made for Gravity Series but Compatible with All Charcoal Grills & Fireplaces 48-Count Model MB20091521
Masterbuilt$11.204.7★
What buyers say about fire starter sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Outstanding Performance”
“Great Value”
“Best grill”
“As advertised”
“The overall design is good”
“Easy to set-up”
“holds temp nicely”
“easy to keep clean”
“Smoker works great when it works”
What buyers complain about
“They were not the quality I expect”
“only after a year”
“so disappointed that its soooo narrow”
“does not function”
“heat is uneven in the chamber”
“Very difficult to put together”
“my husband was assembling the grill only to turn it over to find the rivited frame bent”
“was very expensive”
“It burns - It starts a fire. just add flame”
“Should be so much easier”
Top return reasons
Common questions
- Is fire starter sticks profitable to sell on Amazon United States?
- The niche generates $2.7M/yr across 8 tracked products. 90-day search growth is +42.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the fire starter sticks niche?
- 2 brands and 23 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fire starter sticks?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.9%.
- When does demand for fire starter sticks peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the fire starter sticks niche?
- Listings span $11.20–$929.11; the average listing price is $417.90 (sweet spot $15–$100). The average incumbent carries 4,326 reviews — the moat a new listing must climb.