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Fire Starter Gel

Fail

Demand is soft, at -49.0% this quarter, so Fire Starter Gel is a Fail.

Flapen Score
41
41 / 100
Ranks 7,889 of 8,839 Patio, Lawn & Garden niches · −15 vs the category median of 56
Market size
$76K/yr41K searches / yr
90-day growth
-49.0%search demand this quarter
Competition
87%top-5 click share · 5 brands · 26 sellers

Flapen Score

Fire Starter Gel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fire Starter Gel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Starter Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Starter Gel 41K times last year and spent an estimated $76K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-49.0%
Conversion, latest week
8.4%
Market size, estimated
$76Ka year
Peak month
November4.6× the quietest month
Top search term
fire starter gel17K searches a year

02 · Price

A sale here is worth $21.77.

Listings sell for $21.77 on average, from $12.38 to $43.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $21.77 that is $11K to $16K a year per listing.

Average price
$21.77inside the $15 to $100 sweet spot
Price range
$12.38–$43.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
$11K–$16K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #281 within Fuel & Firestarters. It carries 539 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#281in Fuel & Firestarters
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
539per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Fire Starter Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 224%
  • Brand 322%
  • Brand 45%
  • Brand 52%

Demand

Fire Starter Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Fire Starter Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire starter gel17K/yr
  • gel fire starter9K/yr
  • fire starting gel4K/yr
  • fire starter gel for pellet stove5K/yr
  • rutland fire starter gel2K/yr
  • pellet stove starter gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Starter Gel

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Use”
25%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Very easily blows out”
A buyer, on “Functionality-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fire Starter Gel questions

Answered from the same tracked data.