Is fire starter cubes profitable to sell on Amazon United States?

The niche generates $244K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the fire starter cubes niche?

11 brands and 31 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in fire starter cubes?

Top complaints mined from reviews: Size-Overall, Flammable, Quality-Overall. The return rate is 0.5%.

When does demand for fire starter cubes peak?

Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.

What does it cost to enter the fire starter cubes niche?

Listings span $5.71–$28.26; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 5,415 reviews — the moat a new listing must climb.

fire starter cubes

Worth a look

Shows low returns (0.5%), but a concentrated shelf (top 5 take 73% of clicks) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Incredible12.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.86

avg listing price — sweet spot $15–$100

Price range

Good$5.71–$28.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+31.3%

90-day search growth — must beat 0% to launch

Market size

Okay$244K

$244K/yr · 116K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,415.14

avg incumbent reviews — the moat a new listing must climb

Competition

Bad73%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, fire starter cubes is a $244K/yr Amazon United States market (116K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fire starter cubes market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $211K–$253K; units × avg price
Conversion rate: 12.4%
Avg BSR: #305
Page quality: 0%
Prime: 86%
Sponsored: 71%
Out of stock: 5.0%
Avg brand age: 61 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

Weber58%
Duraflame12%
Melt Candle Company5%
Kingsford4%
E5004%
Masterbuilt4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +31.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×

Open Trend

Top fire starter cubes search terms

fire starter cubes26K/yr +31.4%7.1% conv.
weber lighter cubes18K/yr +70.7%11.9% conv.
weber fire starter cubes14K/yr +35.5%11.5% conv.
lighter cubes8K/yr +97.6%7.0% conv.
lighter cubes for charcoal grill5K/yr +110.7%7.8% conv.
weber starter cubes5K/yr +99.4%13.6% conv.
fire starter squares10K/yr -33.4%7.4% conv.
firestarter cubes8K/yr -9.3%7.0% conv.
charcoal lighter cube4K/yr +79.1%9.8% conv.
duraflame firestart cubes8K/yr -39.2%12.2% conv.

All search terms

Top fire starter cubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Weber Charcoal Lighter Cubes 24Piece (4Pack) Odorless NonToxic Wax Fire Starters Light Even When Wet for Fast Charcoal Ignition - Grill Accessory

Weber$24.374.8★21,997 rev

GRILL FIRE STRTR 24PK (3pack)

Weber$25.624.8★680 rev

Duraflame Firestart Cubes Firelighters 18 Pack (3 Pack)

Duraflame$28.264.8★1,020 rev

Fire Starter Squares 160 Count Campfire Charcoal Grill & Wood Stove

Melt Candle Company$23.664.6★14,655 rev

Weber 17612 Barbecue Stove BBQ Grill Fire Starter 100% Natural Material Ignition Cubes 48 Pieces

Weber$11.534.6★12,977 rev

Newest

by launch date

E500 Fire Starter - Natural Fire Starters for Fireplace Campfires Chimney BBQ Fire Pit & Wood Fireplace - 32 Cubes Natural Pine Firestarter

E500$6.801,473 rev

8mo ago

Duraflame Firestart Cubes Firelighters 18 Pack (3 Pack)

Duraflame$28.261,020 rev

9mo ago

HGD Fire Starter Mini Natural Fire Starters for Campfires BBQ Grill Charcoal Chimney Outdoor Pit Indoor Fireplace Wood Stove - Water Resistant Firestarter Sticks - Camping Accessories Essentials

HGD$5.711,383 rev

2y ago

Shwuevei 65 pcs Fire Starter - Natural Fire Starters for Fireplace Pellet Stove & Wood Fire Pit Smoker BBQ Chimney Pizza Oven - Fire Starters for Grill Charcoal Starter

Shwuevei$15.822,101 rev

3y ago

Fire Starter Squares 64 - Fire Starters for Fireplace Chimney BBQ Grill Camping Fire Wood Stove - Water Resistant and Safe Odourless - Camping Accessories

AWEASROY$9.163,266 rev

3y ago

What buyers say about fire starter cubes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great product, have used for years”

Ease Of Use19%

“EASY TO USE”

Advertised Vs Actual Product15%

“As advertised”

Value For Money13%

“Worth it”

Grilling6%

“These are excellent grill fire starters”

Brightness/Shine/Glow5%

“lit without any issues”

Fire Resistance2%

“I love these theyre nice to have for camping trips makes getting the fire going much easier great value”

Size-Overall2%

“Good size”

Smell2%

“No crazy odors”

Durability1%

“Long lasting smoke”

What buyers complain about

Size-Overall32%

“These are much larger than others”

Flammable12%

“A lot of smoke”

Quality-Overall11%

“Poor Quality”

Functionality-Overall8%

“Didn't Work For Me”

Value For Money8%

“Kind of expensive”

Advertised Vs Actual Product5%

“Not what it was advertised to be”

Durability4%

“Doesnt last”

Ease Of Use3%

“Should be so much easier”

Wood Quality3%

“not great with greener wood”

Grilling2%

“Would not use it for charcoal / grill”

Top return reasons

Size-Overall34%

Functionality-Overall22%

Advertised Vs Actual Product12%

Value For Money9%

Flammable5%

Defective Material/Parts4%

Grilling3%

Quality-Overall2%

Smell1%

Product Condition1%

Common questions

Is fire starter cubes profitable to sell on Amazon United States?: The niche generates $244K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the fire starter cubes niche?: 11 brands and 31 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in fire starter cubes?: Top complaints mined from reviews: Size-Overall, Flammable, Quality-Overall. The return rate is 0.5%.
When does demand for fire starter cubes peak?: Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
What does it cost to enter the fire starter cubes niche?: Listings span $5.71–$28.26; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 5,415 reviews — the moat a new listing must climb.