fire starter
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$4.4M$4.4M/yr · 2.5M searches
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.26avg listing price — sweet spot $15–$100
Price range
Great$5.71–$52.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,982.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fire starter is a $4.4M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 67/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
fire starter market data
- Units sold / yr
- 250K–300K
- avg 5,000–6,000/product
- Revenue / yr
- $4.3M–$5.2M
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 88%
- Out of stock
- 5.2%
- Avg brand age
- 55 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
33 falling
Sellers
62
Top-5 brand share
46%
Top 20: 88%
Top-5 click share
43%
Top 20: 82%
Open market
49%
- HGD12%
- Realcook12%
- Duraflame9%
- DIMTORI7%
- Melt Candle Company6%
- E5006%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Top fire starter search terms
- fire starter1.3M/yr
- fire starters for campfires234K/yr
- fire starters283K/yr
- firestarter158K/yr
- fire starters for grill82K/yr
- fire starter sticks85K/yr
- firestarters for campfires29K/yr
- camping fire starter35K/yr
- charcoal fire starter30K/yr
- firestarters50K/yr
Top fire starter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Realcook Natural Fire Starter for Campfires: All Weather Firestarters - Odorless Charcoal Starters for Grill | Fire Pit | Indoor Fireplaces | BBQ | Wood Stove | Smoker - 72 Counts
Realcook$11.324.7★786 rev
HGD Fire Starter Mini Natural Fire Starters for Campfires BBQ Grill Charcoal Chimney Outdoor Pit Indoor Fireplace Wood Stove - Water Resistant Firestarter Sticks - Camping Accessories Essentials
HGD$5.714.2★1,383 rev
DIMTORI 70 pcs Fire Starter - Natural Fire Starters for Campfires Fire Pit Pizza Oven Fireplace Smoker BBQ Pellet Stove & Wood - Fire Starters for Grill Charcoal Starter
DIMTORI$14.574.7★812 rev
Duraflame Fire Starter for Indoor and Outdoor Use - Quick Ignition Logs for BBQ Fireplace Fire Pit and Campfires (24 Pack)
Duraflame$28.234.7★2,019 rev
Fire Starter Squares 160 Count Campfire Charcoal Grill & Wood Stove
Melt Candle Company$23.664.6★14,655 rev
Newest
by launch date
E500 Fire Starter - Natural Fire Starters for Fireplace Campfires Chimney BBQ Fire Pit & Wood Fireplace - 32 Cubes Natural Pine Firestarter
E500$6.801,473 rev
DIMTORI 70 pcs Fire Starter - Natural Fire Starters for Campfires Fire Pit Pizza Oven Fireplace Smoker BBQ Pellet Stove & Wood - Fire Starters for Grill Charcoal Starter
DIMTORI$14.57812 rev
FYSFLYA 36PCS Fire Starter-Natural Fire Starters for Campfires BBQ Fireplaces Barbecues Chimneys Fire Starters for Pizza Ovens Fireplaces Grills and Other Scenarios Charcoal Starters
FYSFLYA$8.37365 rev
WABUPD 110 Pcs Fire Starter Fire Starters for Fireplace Pellet Stove BBQ Pizza Oven Fire Pit &Chimney Fire Starters for Grill Charcoal Starter
WABUPD$16.38852 rev
LantingMing 150 PCS Fire Starter for Fireplace Waterproof - Natural Fire Starters for BBQ Pizza Oven Fire-Pit Campfires Camping Charcoal Starter Quick Light Wood Charcoal Firestarter
LantingMing$20.16390 rev
Trending
90-day click momentumE500 Fire Starter - Natural Fire Starters for Fireplace Campfires Chimney BBQ Fire Pit & Wood Fireplace - 32 Cubes Natural Pine Firestarter
E500$6.804.7★
DIMTORI 70 pcs Fire Starter - Natural Fire Starters for Campfires Fire Pit Pizza Oven Fireplace Smoker BBQ Pellet Stove & Wood - Fire Starters for Grill Charcoal Starter
DIMTORI$14.574.7★
Kingsford Heavy Duty Deluxe Charcoal Chimney Starter Large Capacity Zinc Steel BBQ Fire Starter with Heat Shield and Stay-Cool Handle Vented Base Air Vents for Fast Even Lighting Single Unit
Kingsford$14.684.7★
USKICH 150Pcs Fire Starter Fire Starters for Campfires Fireplace Pellet Stove & Wood Fire Pit Smoker BBQ Chimney Pizza Oven - Fire Starters for Grill Charcoal Starter for Men
USKICH$19.934.6★
Realcook Natural Fire Starter for Campfires: All Weather Firestarters - Odorless Charcoal Starters for Grill | Fire Pit | Indoor Fireplaces | BBQ | Wood Stove | Smoker - 72 Counts
Realcook$11.324.7★
What buyers say about fire starter
What buyers praise and complain about, mined from review topics.What buyers love
“Great build quality last awhile”
“Convenient enough”
“Great Deal”
“As advertised”
“good for the campfire”
“Lights nice”
“As advertised, great for the fireplace and grill”
“Theres no strong chemical smell”
“Good size”
“still does the job”
What buyers complain about
“Small Size”
“caught my deck on fire”
“Absolute garbage”
“there are better options for the price”
“Does not work well”
“Fell apart after first use”
“Definitely NOT odorless”
“inaccurate listing”
“Overpriced, chopped up, wood”
“NOT EASY TO USE”
Top return reasons
Common questions
- Is fire starter profitable to sell on Amazon United States?
- The niche generates $4.4M/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (67/100).
- How competitive is the fire starter niche?
- 33 brands and 62 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in fire starter?
- Top complaints mined from reviews: Size-Overall, Flammable, Quality-Overall. The return rate is 0.5%.
- When does demand for fire starter peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the fire starter niche?
- Listings span $5.71–$52.37; the average listing price is $17.26 (sweet spot $15–$100). The average incumbent carries 2,983 reviews — the moat a new listing must climb.