fire ring
Worth a lookShows demand growing +97.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+97.5%90-day search growth — must beat 0% to launch
Avg price
Great$62.15avg listing price — sweet spot $15–$100
Review moat
Great330.7avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Market size
Good$826K$826K/yr · 841K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$30.25–$152.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fire ring is a $826K/yr Amazon United States market (841K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 71/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
fire ring market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $777K–$932K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 82%
- Out of stock
- 8.6%
- Avg brand age
- 45 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
34
Top-5 brand share
58%
Top 20: 93%
Top-5 click share
35%
Top 20: 71%
Open market
38%
- OUSHENG19%
- soulmate16%
- Zzuvjoy11%
- XOHUYD6%
- AnBaiMei5%
- Amazon Basics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +97.5% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×
Top fire ring search terms
- fire pit ring256K/yr
- fire ring198K/yr
- fire ring for outside fire pit74K/yr
- fire pit insert33K/yr
- fire rings31K/yr
- fire pit kit30K/yr
- firepit ring28K/yr
- smokeless firepit ring19K/yr
- smokeless fire pit ring24K/yr
- fire rings for outside wood burning18K/yr
Top fire ring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zzuvjoy 36 Inch Fire Pit Ring Large Outdoor Campfire Pit for Patio Backyard Garden Smokeless Steel Firepit with Air Vent for Efficient Burning & Anti-Rust Coating Black Steel
Zzuvjoy$59.574.4★94 rev
OUSHENG Galvanized Fire Pit Ring for Outside Wood Burning Metal Firepit Liner for Above Ground Outdoor Camping Beach Backyard Park
OUSHENG$32.084.5★216 rev
SoulMate Outdoor 40-Inch Outer/36-Inch Inner Fire Pit Ring Smokeless Duty Solid Metal Steel Round Firepit Rim Insert for DIY Fire Pits Outdoor Above or In-Ground Camping Garden Patio Backyard.
soulmate$66.214.4★266 rev
60 Inch Fire Pit Ring 5FT Galvanized Steel 12 Raised Heavy Duty Wood Burning Fire Pits&Outdoor Fireplace Heat Resistant Campfire Ring with Spark Guard for Outdoor Backyard Patio & Camping Use
XOHUYD$40.054.4★177 rev
OUSHENG 4x4x1ft Round Galvanized Raised Garden Beds Outdoor Steel Fire Pit Ring Flower Planter Large Metal Above Ground Boxes Kit for Gardening Vegetables Outside
OUSHENG$32.334.6★494 rev
Newest
by launch date
Amazon Basics 36 Fire Pit Ring 4-Piece Portable Steel Fire Ring Kit with Liner 41.5 Outer Ring 10 Height Black for Outdoor Gatherings and Camping
Amazon Basics$58.5239 rev
Heavy Duty 48 Inch Fire Pit Ring - 0.8mm Thick Galvanized Steel Rust Resistant Tool-Free Assembly Large Outdoor Fire Pit for Camping Backyard Patio Garden Also Use as Planter
Zzuvjoy$34.9738 rev
Fire Pit Ring for Outside Wood Burning 60in Outdoor Fire Pit Heavy Duty Steel Burn Pit for Backyard Camping Bonfire Modern Style Large Metal Fire Pit Ring
IBGUC$39.0855 rev
Zzuvjoy 36 Inch Fire Pit Ring Large Outdoor Campfire Pit for Patio Backyard Garden Smokeless Steel Firepit with Air Vent for Efficient Burning & Anti-Rust Coating Black Steel
Zzuvjoy$59.5794 rev
HAIMINA Fire Pit Ring Insert for Garden Patio Backyard
HAIMINA$70.9448 rev
Trending
90-day click momentumFire Pit Ring for Outside Wood Burning 60in Outdoor Fire Pit Heavy Duty Steel Burn Pit for Backyard Camping Bonfire Modern Style Large Metal Fire Pit Ring
IBGUC$39.084.5★
Heavy Duty 48 Inch Fire Pit Ring - 0.8mm Thick Galvanized Steel Rust Resistant Tool-Free Assembly Large Outdoor Fire Pit for Camping Backyard Patio Garden Also Use as Planter
Zzuvjoy$34.974.2★
Amazon Basics 36 Fire Pit Ring 4-Piece Portable Steel Fire Ring Kit with Liner 41.5 Outer Ring 10 Height Black for Outdoor Gatherings and Camping
Amazon Basics$58.524.8★
OUSHENG Fire Pit Ring Outdoor 33 Inch Outer 30 Inch Inner Round Wood Burning Firepit Accessories DIY Metal Steel Liner Insert for Bonfire Outside Camping Above or In Ground
OUSHENG$38.444.0★
SoulMate Outdoor 35-Inch Outer/31-Inch Inner Fire Pit Ring Smokeless Duty Solid Metal Steel Round Firepit Rim Insert for DIY Fire Pits Outdoor Above or In-Ground Camping Garden Patio Backyard.
soulmate$58.124.4★
What buyers say about fire ring
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to set up”
“Excellent Value”
“Awesome quality”
“Very sturdy”
“True size”
“Very durable and easy to install”
“As expected”
“Well built”
“Easy to use”
“seems rust free so far”
What buyers complain about
“Not assembled”
“It didnt fit”
“Rusting already”
“Poor durability”
“Thin metal”
“Cheap product”
“Does not work as advertised”
“Although it is heavy”
“Flimsy”
“Thin”
Top return reasons
Common questions
- Is fire ring profitable to sell on Amazon United States?
- The niche generates $826K/yr across 57 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is +97.5%. Flapen's verdict: Worth a look (71/100).
- How competitive is the fire ring niche?
- 31 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in fire ring?
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Rusts/Corrodes. The return rate is 2.0%.
- When does demand for fire ring peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.7× the quietest.
- What does it cost to enter the fire ring niche?
- Listings span $30.25–$152.27; the average listing price is $62.15 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.