Is fire pit skulls profitable to sell on Amazon United States?

The niche generates $44K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the fire pit skulls niche?

12 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in fire pit skulls?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 3.6%.

When does demand for fire pit skulls peak?

Demand peaks in Sep–Oct; the busiest month runs 28.0× the quietest.

What does it cost to enter the fire pit skulls niche?

Listings span $10.35–$48.76; the average listing price is $30.26 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.

fire pit skulls

Worth a look

Shows a sweet-spot price point ($30.26 avg), but a small market ($44K/yr) keeps it on the watch list.

Avg price

Incredible$30.26

avg listing price — sweet spot $15–$100

Price range

Great$10.35–$48.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great444.83

avg incumbent reviews — the moat a new listing must climb

Growth

Good+33.9%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$44K

$44K/yr · 74K searches

According to Flapen's Amazon United States niche tracking, fire pit skulls is a $44K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

fire pit skulls market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $38K–$45K; units × avg price
Conversion rate: 2.0%
Avg BSR: #2,981
Page quality: 0%
Prime: 96%
Sponsored: 91%
Out of stock: 50.3%
Avg brand age: 48 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

15%

OSKER21%
YTCPMHEA19%
MrGas Log14%
heyfurni13%
FYZTCOCPT12%
Stanbroil6%
Open — no brand owns it (6 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +33.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 28.0×

Open Trend

Top fire pit skulls search terms

fire pit skulls19K/yr +44.6%1.3% conv.
firepit skulls10K/yr +25.3%1.3% conv.
skulls for fire pit7K/yr +174.7%1.4% conv.
skull fire pit3K/yr +123.3%1.3% conv.
skull firepit rocks7K/yr -5.3%2.1% conv.
fire pit skull5K/yr +36.6%1.8% conv.
skull charcoal briquettes4K/yr +34.2%0.3% conv.
fireplace skulls4K/yr -15.6%2.7% conv.
fireplace skulls fireproof3K/yr -10.6%0.0% conv.
fire pit skulls fireproof5K/yr +15.0%2.7% conv.

All search terms

Top fire pit skulls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Heyfurni 12pcs Assorted Ceramic Fireproof Fire Pit Skull Logs for Stone Firepit Skeletons Fire Gas Logs for Bonfire Campfire Halloween Decoration Outdoor Fire Pits Charcoal Mini Size

heyfurni$32.323.9★55 rev

2022 New Terrifying Human Skull Fire Pit Fireproof Imitated Human Skull Ceramic Durable Reusable Fire Pit Skulls Halloween Skulls Shaped Fire Stones for Fire Pits Bonfire Campfire Fireplaces (6PCS)

YTCPMHEA$30.093.1★266 rev

$Imitated Human Skull Gas Log for Indoor or Outdoor Fireplaces Made of Metal Durable for More Than 10 YearsFire Pits Halloween Decor Skull Charcoal (Fireproof)(Refractory) (8 PCS)$

Imitated Human Skull Gas Log for Indoor or Outdoor Fireplaces Made of Metal Durable for More Than 10 YearsFire Pits Halloween Decor Skull Charcoal (Fireproof)(Refractory) (8 PCS)

FYZTCOCPT$29.114.2★478 rev

OSKER Fire Pit Skull with Fire Color Changing Packets | Ceramic Fireproof Log for Bonfire Campfire Fireplace Firepit | Halloween Decor | Gas Propane or Wood Fires | 9 Inch - Light Beige

OSKER$35.494.7★1,507 rev

OSKER Fire Pit Skull with Fire Color Changing Packets | Ceramic Fireproof Log for Bonfire Campfire Fireplace Firepit | Halloween Decor | Gas Propane or Wood Fires | 9 Inch - Black

OSKER$36.854.7★1,507 rev

Newest

by launch date

CAAS 4Piece Fire Pit Skulls Reusable Ceramic Skull Decor & Skeleton Head Prop for Halloween Indoor Outdoor Skulls Decorations Fireproof Small Skull Logs for Fire Pit (4 Black)

CAAS$14.642 rev

2mo ago

MrGas Log 9 Pcs Ceramic Skulls for Fire Pit Durable Reusable Fireproof Fire Pit Skull Log for Bonfire Campfire Fireplace Firepit Halloween Decor for Gas Propane Suitable for Winter Fireplaces

MrGas Log$39.2194 rev

1y ago

MrGas Log 9 Pcs Ceramic Skulls for Fire Pit Durable Reusable Fireproof Fire Pit Skull Log for Bonfire Campfire Fireplace Firepit Halloween Decor for Gas Propane Suitable for Winter Fireplaces

MrGas Log$41.2394 rev

1y ago

$Imitated Human Skull Gas Log for Indoor or Outdoor Fireplaces Made of Metal Durable for More Than 10 YearsFire Pits Halloween Decor Skull Charcoal (Fireproof)(Refractory) (12)$

Imitated Human Skull Gas Log for Indoor or Outdoor Fireplaces Made of Metal Durable for More Than 10 YearsFire Pits Halloween Decor Skull Charcoal (Fireproof)(Refractory) (12)

Jmofo$10.3550 rev

2y ago

$Imitated Human Skull Gas Log for Indoor or Outdoor Fireplaces Made of Metal Durable for More Than 10 YearsFire Pits Halloween Decor Skull Charcoal (Fireproof)(Refractory) (2)$

Imitated Human Skull Gas Log for Indoor or Outdoor Fireplaces Made of Metal Durable for More Than 10 YearsFire Pits Halloween Decor Skull Charcoal (Fireproof)(Refractory) (2)

Jmofo$31.4770 rev

2y ago

What buyers say about fire pit skulls

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall55%

“And well made”

Strength15%

“Very sturdy”

Value For Money10%

“price was great”

Size-Overall8%

“Good size, work great”

Shape/Style5%

“Like the look”

Recycle/Reuse3%

“One of the things I like most is that they're reusable”

Design-Overall3%

What buyers complain about

Size-Overall35%

“A lottle smaller than expected”

Durability27%

“Broken”

Advertised Vs Actual Product19%

“Looks nothing ad”

Shape/Style8%

“Really these are garbage shaped like skulls”

Flammable4%

“Mine all exploded into multiple pieces in my fire pit”

Strength4%

“Fragile”

Quality-Overall4%

“Garbage”

Top return reasons

Size-Overall54%

Advertised Vs Actual Product19%

Color7%

Material Quality5%

Functionality-Overall5%

Grip2%

Paint Quality2%

Certifications2%

Gifting Purpose2%

Durability2%

Common questions

Is fire pit skulls profitable to sell on Amazon United States?: The niche generates $44K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the fire pit skulls niche?: 12 brands and 14 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in fire pit skulls?: Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 3.6%.
When does demand for fire pit skulls peak?: Demand peaks in Sep–Oct; the busiest month runs 28.0× the quietest.
What does it cost to enter the fire pit skulls niche?: Listings span $10.35–$48.76; the average listing price is $30.26 (sweet spot $15–$100). The average incumbent carries 445 reviews — the moat a new listing must climb.