Is fire pit set profitable to sell on Amazon United States?

The niche generates $212K/yr across 79 tracked products. 29 of 34 products launched in the last 360 days are still selling. 90-day search growth is +32.4%. Flapen's verdict: Worth a look (58/100).

How competitive is the fire pit set niche?

42 brands and 48 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in fire pit set?

Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Cushion. The return rate is 0.4%.

When does demand for fire pit set peak?

Demand peaks in Apr–May–Jun; the busiest month runs 3.4× the quietest.

What does it cost to enter the fire pit set niche?

Listings span $183.02–$1891.86; the average listing price is $781.16 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.

fire pit set

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great172.67

avg incumbent reviews — the moat a new listing must climb

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great58%

top-5 brand share — no brand owns this niche

Growth

Good+32.4%

90-day search growth — must beat 0% to launch

Market size

Okay$212K

$212K/yr · 209K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$781.16

avg listing price — sweet spot $15–$100

Price range

Bad$183.02–$1891.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, fire pit set is a $212K/yr Amazon United States market (209K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 58/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fire pit set market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $195K–$391K; units × avg price
Conversion rate: 0.1%
Avg BSR: #285
Page quality: 0%
Prime: 4%
Sponsored: 92%
Out of stock: 24.6%
Avg brand age: 32 months
Avg seller age: 214 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

58%

Top 20: 87%

Top-5 click share

26%

Top 20: 61%

Open market

42%

Aoxun19%
Rattaner18%
UDPATIO10%
HERA'S HOUSE5%
Vongrasig3%
SUNLEI3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +32.4% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.4×

Open Trend

Top fire pit set search terms

outdoor patio furniture set with fire pit50K/yr +7.0%0.1% conv.
outdoor furniture with fire pit table29K/yr +77.1%0.1% conv.
fire pit furniture11K/yr +62.5%0.1% conv.
fire pit set13K/yr +46.4%0.1% conv.
patio set with fire table9K/yr +63.8%0.0% conv.
outdoor sectional with fire pit table15K/yr +7.2%0.1% conv.
outdoor furniture set with fire pit table10K/yr +2.7%0.1% conv.
patio set with firepit7K/yr +79.6%0.0% conv.
fire pit sets patio with chairs7K/yr +41.1%0.0% conv.
outdoor patio set with fire pit table9K/yr +55.9%0.0% conv.

All search terms

Top fire pit set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rattaner 6 Pcs Outdoor Furniture Sets Patio Furniture Set with 45 Fire Pit Patio Couch Outdoor Chairs 60000 BTU Steel Propane Fire Pit Table No-Slip Cushions and Waterproof Covers Light Grey

Rattaner$800.384.4★1,319 rev

Aoxun Outdoor Patio Furniture Set with 44 Fire Pit Table 7 Pcs Outdoor Sectional with 4in Thicken Cushion Widen Armrests Wicker for Backyard Grey

Aoxun$598.244.4★145 rev

Patio Furniture Set 45 In Outdoor Fire Pits 7 Pieces Outdoor Patio Furniture 60000 BTU Outdoor Propane Fire Pit Table Patio Sofa Outdoor Chairs Anti-slip Cushions Waterproof Covers Light Grey

Rattaner$638.824.4★2,039 rev

Aoxun 8 Piece Patio Furniture Set with 44 Fire Pit Table Wicker Rattan Outdoor Sectional Sofa Set with Coffee Table and Thickened Cushions Beige

Aoxun$614.394.4★248 rev

Outdoor Patio Furniture 60000 BTU Outdoor Propane Fire Pit Table Patio Furniture Set 45 In Outdoor Fire Pits 7 Pieces Patio Sofa Outdoor Chairs Anti-slip Cushions Waterproof Covers Peacock Blue

Rattaner$639.394.4★2,039 rev

Newest

by launch date

Amopatio Patio Furniture Set with Fire Pit Table Wicker Outdoor Sectional Sofa with Swivel Rocker Chairs All-Weather Rattan Conversation Set Waterproof Cover for Backyard Deck Brown/Khak 5 PCS

Amopatio$795.2929 rev

4mo ago

Aoxun 10-Piece Patio Furniture Set with 44 Fire Pit Table Wicker Rattan Outdoor Sectional Sofa with High Back Swivel Rocker Chairs Outdoor Patio Furniture Set with Thick Cushions & Ottoman Grey

Aoxun$1085.89215 rev

5mo ago

Aoxun 8 Piece Patio Furniture Set with 44 Fire Pit Table Wicker Rattan Patio Sectional Sofa Outdoor Furniture Set with Thickened Cushion Grey

Aoxun$614.8662 rev

5mo ago

Aoxun Aluminum Patio Furniture Set with Fire Pit Table 5 Piece Luxury Outdoor Sectional with 6 Olefin Fabric Cushions Patio Conversation Sets with Waterproof Cover for Backyard Porch Dark Grey

Aoxun$1208.1937 rev

7mo ago

gaildon 7 Piece Outdoor Patio Furniture Set with 42 Fire Pit Wicker Furniture Sectional Conversation Sofa Set with Comfortable Cushions Black

gaildon$562.5321 rev

7mo ago

What buyers say about fire pit set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Excellent quality”

Assembly/Installation14%

“Easy to assemble”

Value For Money12%

“Value for Money”

Comfort-Overall8%

“Its very comfortable”

Strength5%

“This set is very sturdy”

Durability4%

“durable as well”

Design-Overall3%

“The setup looks modern”

Cushion3%

“Comfortable cushions”

Size-Overall2%

“Perfect size”

Advertised Vs Actual Product2%

“exactly the pictures show”

What buyers complain about

Assembly/Installation19%

“Difficult to assemble”

Quality-Overall10%

“Low quality chairs”

Cushion6%

“The cushions are very thin”

Instructions/User Manual/Troubleshooting3%

“horrible instructions”

Size-Overall3%

“short on screws”

Durability3%

“one of them have fallen apart”

Rusts/Corrodes2%

“The chairs rust”

Value For Money2%

“Not worth the money”

Strength2%

“Fragile”

Water Resistance2%

“not water resistant”

Top return reasons

Defective Material/Parts18%

Size-Overall17%

Advertised Vs Actual Product9%

Color7%

Cushion7%

Value For Money7%

Quality-Overall6%

Assembly/Installation6%

Material Quality6%

Functionality-Overall3%

Common questions

Is fire pit set profitable to sell on Amazon United States?: The niche generates $212K/yr across 79 tracked products. 29 of 34 products launched in the last 360 days are still selling. 90-day search growth is +32.4%. Flapen's verdict: Worth a look (58/100).
How competitive is the fire pit set niche?: 42 brands and 48 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in fire pit set?: Top complaints mined from reviews: Assembly/Installation, Quality-Overall, Cushion. The return rate is 0.4%.
When does demand for fire pit set peak?: Demand peaks in Apr–May–Jun; the busiest month runs 3.4× the quietest.
What does it cost to enter the fire pit set niche?: Listings span $183.02–$1891.86; the average listing price is $781.16 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.