Is fire pit mat profitable to sell on Amazon United States?

The niche generates $241K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +81.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the fire pit mat niche?

13 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in fire pit mat?

Top complaints mined from reviews: Functionality-Overall, Thickness, Flammable. The return rate is 3.6%.

When does demand for fire pit mat peak?

Demand peaks in Oct–Nov; the busiest month runs 3.0× the quietest.

What does it cost to enter the fire pit mat niche?

Listings span $10.40–$59.83; the average listing price is $26.24 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.

fire pit mat

Worth a look

Shows a sweet-spot price point ($26.24 avg), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.

Avg price

Incredible$26.24

avg listing price — sweet spot $15–$100

Price range

Great$10.40–$59.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+81.4%

90-day search growth — must beat 0% to launch

Review moat

Good912.56

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$241K

$241K/yr · 183K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, fire pit mat is a $241K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fire pit mat market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $262K–$328K; units × avg price
Conversion rate: 5.0%
Avg BSR: #91
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 27 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

18%

Huchiz27%
DocSafe25%
rumlick10%
Brinman9%
Rymtox6%
UNCO4%
Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +81.4% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 3.0×

Open Trend

Top fire pit mat search terms

fire pit mat46K/yr +96.6%4.2% conv.
fire pit mats for under fire pit25K/yr +79.2%5.0% conv.
firepit mats for under fire pit13K/yr +69.3%4.5% conv.
fire mat for fire pit7K/yr +267.7%4.9% conv.
fireproof mat for under fire pit15K/yr +35.0%5.2% conv.
firepit mat10K/yr +92.3%4.3% conv.
fire pit mat for deck5K/yr +191.9%3.7% conv.
solo stove mat7K/yr +70.8%5.9% conv.
fire proof mats for under fire pit6K/yr +31.9%4.2% conv.
fire pit mats5K/yr +125.0%2.1% conv.

All search terms

Top fire pit mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

36 Fire Pit Mat for Solo Stove Bonfire Double-Sided Fireproof Under Grill Mat Deck Patio Protector Pad Round BBQ Mat for Solo Stove Accessories Easy to Clean Reusable

Huchiz$20.194.5★701 rev

DocSafe 48 Round Fire Pit Mat 4-Layer Fireproof Under Grill Mat Heat Insulated Indoor Fireplace Pad Protector for Decks Patios Grass Solo Stove Bonfire Reusable Oil-Proof and Waterproof Black

DocSafe$23.224.3★2,575 rev

40 Fire Pit Mat for Solo Stove Bonfire Round Fireproof Firpit Mats under Fire Pit Camping Stove Mat for Solo Stove Accessories under Grill Mat for Outdoor Grill Deck Patio Protector BBQ Mat Portable

Brinman$18.354.5★178 rev

rumlick 36 Fire Pit Mat for Solo Stove Bonfire Round Fireproof Under Grill Mats for Outdoor Grill Portable Camping Stove Mat for Solo Stove Accessories

rumlick$21.704.7★446 rev

Rymtox$19.384.4★144 rev

Newest

by launch date

SDLDEER 43 Fire Pit Mat for Solo Stove Bonfire - Round Fireproof Waterproof Under Grill Mat Reusable Solo Stove Accessories for Deck Patio

SDLDEER$21.6117 rev

6mo ago

Rymtox$19.38144 rev

12mo ago

UNCO- Round Fire Pit Mat 36 Black Double-Sided Fireproof Design Reusable Portable 3 Layers Waterproof & Easy to Clean Grill Matt for Outdoor Grill Deck Protector

UNCO$10.40154 rev

1y ago

36 Fire Pit Mat for Solo Stove Bonfire Double-Sided Fireproof Under Grill Mat Deck Patio Protector Pad Round BBQ Mat for Solo Stove Accessories Easy to Clean Reusable

Huchiz$20.19701 rev

1y ago

rumlick 36 Fire Pit Mat for Solo Stove Bonfire Round Fireproof Under Grill Mats for Outdoor Grill Portable Camping Stove Mat for Solo Stove Accessories

rumlick$21.70446 rev

2y ago

What buyers say about fire pit mat

What buyers praise and complain about, mined from review topics.

What buyers love

Drop/Impact Protection19%

“Protective”

Advertised Vs Actual Product15%

“Product performs as advertised”

Quality-Overall8%

“Good quality Mat”

Value For Money8%

“GOOD PRICE & DELIVERED ON TIME”

Size-Overall6%

“Perfect size”

Ease Of Cleaning5%

“Easy to clean”

Grilling5%

“This mat is a genuinely useful upgrade if you grill often”

Thickness4%

“High quality with good thickness”

Water Resistance3%

“It's more water resistant than fire resistant it seems like”

Durability3%

“Very durable size was great”

What buyers complain about

Functionality-Overall19%

“Did not work”

Thickness15%

“Not very thick”

Flammable14%

“resulting in a home fire”

Quality-Overall7%

“Absolute garbage does not work at all”

Durability5%

“Works Well, But Does Not Last”

Grilling4%

“It doesnt stay straight under the grill”

Heating4%

“not 100% effective at blocking heat”

Drop/Impact Protection4%

“this product offered no protection”

Strength3%

“Its just a flimsy piece of fabric”

Thin3%

“Very thin and flimsy”

Top return reasons

Size-Overall32%

Grilling16%

Material Quality11%

Thin7%

Advertised Vs Actual Product6%

Thickness5%

Quality-Overall4%

Functionality-Overall3%

Strength2%

Value For Money2%

Common questions

Is fire pit mat profitable to sell on Amazon United States?: The niche generates $241K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +81.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the fire pit mat niche?: 13 brands and 18 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in fire pit mat?: Top complaints mined from reviews: Functionality-Overall, Thickness, Flammable. The return rate is 3.6%.
When does demand for fire pit mat peak?: Demand peaks in Oct–Nov; the busiest month runs 3.0× the quietest.
What does it cost to enter the fire pit mat niche?: Listings span $10.40–$59.83; the average listing price is $26.24 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.