Is fire pit kit profitable to sell on Amazon United States?

The niche generates $104K/yr across 62 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the fire pit kit niche?

22 brands and 27 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in fire pit kit?

Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Functionality-Overall. The return rate is 1.9%.

When does demand for fire pit kit peak?

Demand peaks in Sep–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the fire pit kit niche?

Listings span $24.84–$599.77; the average listing price is $163.11 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.

fire pit kit

Worth a look

Shows a fragmented shelf (top 5 take 30% of clicks), but weak search conversion (0.8%) keeps it on the watch list.

Competition

Great30%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good520.97

avg incumbent reviews — the moat a new listing must climb

Growth

Good+48.5%

90-day search growth — must beat 0% to launch

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good$163.11

avg listing price — sweet spot $15–$100

Market size

Okay$104K

$104K/yr · 78K searches

Price range

Bad$24.84–$599.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, fire pit kit is a $104K/yr Amazon United States market (78K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Nov. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

fire pit kit market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $82K–$122K; units × avg price
Conversion rate: 0.8%
Avg BSR: #632
Page quality: 0%
Prime: 94%
Sponsored: 97%
Out of stock: 8.4%
Avg brand age: 43 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

30%

Top 20: 63%

Open market

25%

Stanbroil28%
VEVOR15%
GRISUN10%
Skyflame8%
Hisencn8%
onlyfire6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.5% search growth over the last 90 days.

Peak months: Sep, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top fire pit kit search terms

propane fire pit kit14K/yr +61.4%0.5% conv.
fire pit burner13K/yr +50.7%0.7% conv.
propane fire pit insert9K/yr +58.5%0.4% conv.
fire pit pan8K/yr +56.2%0.3% conv.
fire pit burner kit8K/yr +19.9%0.7% conv.
gas fire pit kit6K/yr +19.2%0.1% conv.
propane fire pit burner kit5K/yr +42.4%0.5% conv.
fire pit kits4K/yr +92.3%0.1% conv.
gas fire pit insert4K/yr +76.5%0.2% conv.
drop in fire pit burner kit4K/yr +17.8%0.5% conv.

All search terms

Top fire pit kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VEVOR 36 x 12 inch Drop-in Fire Pit Pan Rectangular Stainless Steel Fire Pit Burner Kit Propane Fire Pan 150 000 BTU with H-Burner for Indoor or Outdoor Use

VEVOR$105.644.4★172 rev

Hisencn Fire Pit Burner Ring Kit 24 Inch 304 Stainless Steel Fire Pit Insert Round with Spark Ignition and Propane Hose Kit for Indoor or Outdoor Fire Table LP and Propane Gas Fire Pits

Hisencn$110.704.5★240 rev

VEVOR 24 x 8 inch Drop-in Fire Pit Pan Rectangular Stainless Steel Fire Pit Burner Kit Propane Gas Fire Pan 120 000 BTU with H-Burner for Indoor or Outdoor Use

VEVOR$80.124.4★172 rev

Hiorucet 12 Inch Fire Pit Burner Ring Kits DIY Propane Gas Firepit Insert Round Burner with Igniter Kits and Propane Hose Kits for Indoor or Outdoor Stainless Steel LP Fire Pit Replacement Parts.

Hiorucet$89.074.4★62 rev

GRISUN Upgraded 36 x 12 Drop-in Fire Pit Burner Kit Gas Fire Pit Kit with Glass Wind Guard & Lid Linear Fire Pit Pan Insert with Spark Ignition for Fire Pit Tables

GRISUN$183.124.2★383 rev

Newest

by launch date

GRISUN 18 x 18 Drop-in Fire Pit Insert Square Gas Fire Pit Burner Pan with Glass Wind Guard & Stainless Steel Lid Fire Pit Burner Kit with Spark Ignition

GRISUN$146.08383 rev

6mo ago

Hisencn 30 x 10 Inch Drop-in Fire Pit Kit Premium Stainless Steel Modern Fire Trough with Tempered Glass Wind Guard Built-in Outdoor Table Flame Feature for Patio Backyard & Entertaining

Hisencn$169.01240 rev

6mo ago

GRISUN Upgraded 36 x 12 Drop-in Fire Pit Burner Kit Gas Fire Pit Kit with Glass Wind Guard & Lid Linear Fire Pit Pan Insert with Spark Ignition for Fire Pit Tables

GRISUN$183.12383 rev

7mo ago

Skyflame 36 Stainless Steel Burner Ring Installation Kit Round Fire Pit

Skyflame$269.061 rev

2y ago

Skyflame 30 Fire Pit Burner Ring Propane Installation Kit

Skyflame$192.496 rev

2y ago

What buyers say about fire pit kit

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Fit perfectly”

Quality-Overall13%

“Quality appears to be very good, the metal pan is solid and not thin”

Value For Money12%

“worth it”

Assembly/Installation8%

“easy to set up”

Ease Of Use8%

“easy to use”

Heating6%

“It does put out heat”

Advertised Vs Actual Product6%

“Just as advertised”

Strength3%

“Very stable base”

Design-Overall3%

“it looks beautiful”

Portability3%

“Nice little portable fire pit”

What buyers complain about

Size-Overall14%

“Wrong sizing”

Instructions/User Manual/Troubleshooting10%

“Only complaint is the directions are pretty blahh”

Functionality-Overall10%

“The internal diaphragm cant stabilize”

Heating8%

“the trex doesn't even really get warm during use”

Quality-Overall7%

“Cheap not worth it”

Assembly/Installation5%

“Havent finished my setup yet”

Durability4%

“the burner ring disintegrated after 9 months -”

Value For Money3%

“I found them to be too expensive”

Thickness2%

“this is so thin”

Wood Quality2%

“Not as good as a wood fire”

Top return reasons

Size-Overall62%

Advertised Vs Actual Product8%

Value For Money5%

Functionality-Overall4%

Defective Material/Parts3%

Mechanism Issues2%

Assembly/Installation2%

Flammable2%

Weight Heavy1%

Thin1%

Common questions

Is fire pit kit profitable to sell on Amazon United States?: The niche generates $104K/yr across 62 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +48.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the fire pit kit niche?: 22 brands and 27 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in fire pit kit?: Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Functionality-Overall. The return rate is 1.9%.
When does demand for fire pit kit peak?: Demand peaks in Sep–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the fire pit kit niche?: Listings span $24.84–$599.77; the average listing price is $163.11 (sweet spot $15–$100). The average incumbent carries 521 reviews — the moat a new listing must climb.