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Fire Pit Heat Deflector

Fail

Demand is soft, at -32.5% this quarter, so Fire Pit Heat Deflector is a Fail.

Flapen Score
49
49 / 100
Ranks 6,400 of 8,839 Patio, Lawn & Garden niches · −7 vs the category median of 56
Market size
$175K/yr120K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
45%top-5 click share · 30 brands · 36 sellers

Flapen Score

Fire Pit Heat Deflector against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fire Pit Heat Deflector is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Pit Heat Deflector market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Pit Heat Deflector 120K times last year and spent an estimated $175K. The top 5 brands take 58% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
1.7%
Market size, estimated
$175Ka year
Peak month
December6.7× the quietest month
Top search term
fire pit heat deflector48K searches a year

02 · Price

A sale here is worth $84.95.

Listings sell for $84.95 on average, from $18.20 to $327.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $84.95 that is $0 to $8K a year per listing.

Average price
$84.95inside the $15 to $100 sweet spot
Price range
$18.20–$327.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #458 within Outdoor Heating & Cooling. It carries 99 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
58%
Out of stock, average day
12.7%
Average rank
#458in Outdoor Heating & Cooling
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
99per listing
Listings tracked
38

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Fire Pit Heat Deflector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

36

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

45%

Top 20: 85%

Open market

36%

  • Brand 116%
  • Brand 214%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Fire Pit Heat Deflector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Fire Pit Heat Deflector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire pit heat deflector48K/yr
  • heat deflector for fire pit27K/yr
  • firepit heat deflector11K/yr
  • fire pit deflector9K/yr
  • propane fire pit heat deflector6K/yr
  • heat warden4K/yr
  • fire pit heat deflector round5K/yr
  • universal fire pit heat deflector6K/yr
  • heat warden fire pit heat deflector4K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Pit Heat Deflector

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Heating”
11%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Did not fit”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fire Pit Heat Deflector questions

Answered from the same tracked data.