Is fire pit profitable to sell on Amazon United States?

The niche generates $13.6M/yr across 81 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +67.5%. Flapen's verdict: Launch it (71/100).

How competitive is the fire pit niche?

43 brands and 64 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in fire pit?

Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for fire pit peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the fire pit niche?

Listings span $5.98–$595.71; the average listing price is $143.40 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.

fire pit

Launch it

A $13.6M/yr market growing +67.5% this quarter with returns at 0.9% — clears our launch bar.

Market size

Incredible$13.6M

$13.6M/yr · 14.2M searches

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great45%

top-5 brand share — no brand owns this niche

Growth

Great+67.5%

90-day search growth — must beat 0% to launch

Review moat

Good994.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$143.40

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.98–$595.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, fire pit is a $13.6M/yr Amazon United States market (14.2M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 71/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

fire pit market data

Units sold / yr: 100K–125K; avg 1,500–2,000/product
Revenue / yr: $14.3M–$17.9M; units × avg price
Conversion rate: 0.7%
Avg BSR: #65
Page quality: 0%
Prime: 44%
Sponsored: 98%
Out of stock: 4.6%
Avg brand age: 38 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

45%

Top 20: 82%

Top-5 click share

23%

Top 20: 54%

Open market

52%

OutVue18%
Ciays10%
Gas One6%
Panovue6%
EcoNook5%
Fire Beauty4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +67.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top fire pit search terms

fire pit5.8M/yr +72.9%0.5% conv.
propane fire pit1.5M/yr +88.4%0.4% conv.
firepit1.0M/yr +90.1%0.5% conv.
fire pits for outside wood burning955K/yr +27.3%0.7% conv.
outdoor fire pit850K/yr +41.2%0.5% conv.
fire pit table520K/yr +68.7%0.2% conv.
firepits for outside495K/yr +45.7%0.6% conv.
propane fire pit table353K/yr +113.5%0.4% conv.
fire table298K/yr +86.7%0.3% conv.
outdoor fireplace382K/yr +13.5%0.1% conv.

All search terms

Top fire pit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OutVue 36 Inch Fire Pit with 2 Grills Wood Burning Fire Pits for Outside with Lid Poker and Round Waterproof Cover BBQ& Outdoor Firepit & Round Metal Table 3 in 1 for Patio Picnic Party

OutVue$107.264.4★2,786 rev

Ciays 28 Inch Propane Fire Pit CSA-Listed Outdoor Fire Pit Table 50 000 BTU Steel Gas Fire Pits with Lid and Lava Rock Add Warmth and Ambience to Parties On Patio Deck Garden Black CIFPT3-N1

Ciays$153.324.5★2,243 rev

32 Inch Round Fire Pit with Mesh Cover Fire Poker Star and Moon Design Metal Wood Burning Outdoor Firepit for Patio Backyard Garden Bonfire Party Perfect for Christmas Thanksgiving Halloween

Arikit$90.364.7★263 rev

GasOne 23 in Outdoor Wood Burning Fire Pit Durable Alloy Steel Fire Pits for Outside Small Fire Pit for Backyard Porch Deck Camping BBQ

Gas One$40.664.5★420 rev

Walsunny 43 inch Outdoor Propane Fire Pit 50 000 BTU Gas Fire Pit Table with Lid Waterproof Cover Rectangle Gas Firepit Table for Garden/Patio CSA Certification

Shintenchi$141.364.3★572 rev

Newest

by launch date

Zzuvjoy 36 Inch Fire Pit Ring Large Outdoor Campfire Pit for Patio Backyard Garden Smokeless Steel Firepit with Air Vent for Efficient Burning & Anti-Rust Coating Black Steel

Zzuvjoy$59.5794 rev

10mo ago

OutVue 47 Inch Fire Pit with 2 Grills Wood Burning Fire Pits for Outside with Lid & Poker BBQ& Outdoor Firepit & Round Metal Table 3 in 1 for Patio Picnic Party

OutVue$188.832,786 rev

11mo ago

Breezz 32 Inch American Flag Fire Pit with Mesh Cover & Poker Round Metal Wood Burning Outdoor Firepit for Patio Garden Backyard Bonfire Ideal for 4th of July Memorial Day Christmas

BreezZ$99.90192 rev

11mo ago

Quilushey 32 Inch Fire Pit Table with Fire Poker & Spark Screen Outdoor Burning Fire Pits 3 in 1 Metal Square Firepit Stove for Outside Heating Bonfire Party Camping Patio Garden

Quilushey$71.4770 rev

1y ago

39 Fire Pits with Wood Storage for Outside Large Wood Burning Outdoor Fireplace with Chimney Mesh Spark Screen & Fire Poker Idea for Backyard Patio Party Camping Picnic

Panovue$159.35186 rev

1y ago

What buyers say about fire pit

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Simple assembly”

Quality-Overall12%

“Great product, quality build”

Value For Money11%

“Excellent value”

Size-Overall7%

“True to size”

Advertised Vs Actual Product5%

“Better than I expected”

Ease Of Use4%

“easy to operate”

Design-Overall4%

“Designed well”

Heating4%

“Good Heat”

Strength4%

“the construction feels sturdy”

Durability3%

“Durable and perfect”

What buyers complain about

Assembly/Installation11%

“Assembly challenging”

Size-Overall10%

“Little small”

Quality-Overall9%

“Cheap quality”

Rusts/Corrodes5%

“already rusting”

Durability5%

“not durable”

Value For Money4%

“Overpriced”

Strength4%

“Flimsy”

Advertised Vs Actual Product3%

“The pictures are very deceiving”

Instructions/User Manual/Troubleshooting3%

“Terrible instructions”

Metal Quality2%

“Thin metal”

Top return reasons

Size-Overall44%

Value For Money8%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Quality-Overall4%

Assembly/Installation4%

Functionality-Overall3%

Strength2%

Grilling2%

Flammable2%

Common questions

Is fire pit profitable to sell on Amazon United States?: The niche generates $13.6M/yr across 81 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +67.5%. Flapen's verdict: Launch it (71/100).
How competitive is the fire pit niche?: 43 brands and 64 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in fire pit?: Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 0.9%.
When does demand for fire pit peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the fire pit niche?: Listings span $5.98–$595.71; the average listing price is $143.40 (sweet spot $15–$100). The average incumbent carries 994 reviews — the moat a new listing must climb.