fire color changing packets fire pit
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+109.7%90-day search growth — must beat 0% to launch
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.85avg listing price — sweet spot $15–$100
Price range
Good$5.97–$34.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$578K$578K/yr · 291K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Review moat
Bad11,920.06avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fire color changing packets fire pit is a $578K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun–Jul–Oct–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
fire color changing packets fire pit market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $476K–$634K
- units × avg price
- Conversion rate
- 12.5%
- Avg BSR
- #3,324
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 3.5%
- Avg brand age
- 61 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
11
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
2%
- HGD39%
- Magical Flames27%
- MEKER19%
- Navona7%
- Shop Square4%
- Party Flames2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +109.7% search growth over the last 90 days.Peak months: Jun, Jul, Oct, Dec · busiest ÷ quietest = 3.2×
Top fire color changing packets fire pit search terms
- fire color changing packets fire pit71K/yr
- fire color20K/yr
- campfire color flame packets21K/yr
- fire color changing packets26K/yr
- color fire packets17K/yr
- color changing fire packets15K/yr
- color flames for fire pit13K/yr
- magical flames11K/yr
- camp fire color flames8K/yr
- magic fire colorful flames9K/yr
Top fire color changing packets fire pit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HGD (6 Pack) Magic Campfire Fire Color Changing Packets for Fire Pit Indoor/Outdoor Fireplace Bonfire - Rainbow Magical Flame Camping Accessory Compatible with Wood
HGD$5.984.5★2,188 rev
Magical Flames Fire Color Packets (25 Pack) Vibrant Multi-Color Fire for Fire Pits Campfires Bonfires & Fireplaces - Camping Essentials & Outdoor Party Accessories
Magical Flames$21.384.6★44,042 rev
MEKER Fire Color Changing Packets - Fire Pit Campfires Outdoor Fireplaces Bonfire - Magic Colorful Changing Fire - Perfect Fire Camping Accessories for Kids & Adults (12 Pack)
MEKER$9.044.7★2,525 rev
HGD (12 Pack) Magic Campfire Fire Color Changing Packets for Fire Pit Indoor/Outdoor Fireplace Bonfire - Rainbow Magical Flame Camping Accessory Compatible with Wood
HGD$9.264.5★2,188 rev
Navona 12Pack Fire Color Changing PacketsMagic Color Fire Packets for Outdoor Campfires Fire Pits Fireplaces Long-Lasting Colorful Flames Safe Camping Essentials
Navona$8.794.6★802 rev
Newest
by launch date
MEKER Fire Color 6 Pack & Fire Starter 32 Cube Set Fire Color Changing Packets - Safe for Indoor Use Fire Pit Campfires Outdoor Fireplaces Bonfire Perfect Fire Camping Accessories for Kids
MEKER$5.9743 rev
HGD (6 Pack) Magic Campfire Fire Color Changing Packets for Fire Pit Indoor/Outdoor Fireplace Bonfire - Rainbow Magical Flame Camping Accessory Compatible with Wood
HGD$5.982,188 rev
25 Pack Colorful Flames Color Fire Packets Fire Pit for Campfire Fire Color Packets Camping Accessories for Kids & Adults Outdoor Fire Changing Flame Powder. (25 Packets)
FESTIVALCOS$15.26338 rev
HGD (50 Pack) Fire Color Changing Packets for Fire Pit Indoor/Outdoor Fireplace Campfires Bonfires - Mystical Rainbow Magic Flames Camping Accessories for Family Entertainment
HGD$27.29329 rev
HGD (12 Pack) Magic Campfire Fire Color Changing Packets for Fire Pit Indoor/Outdoor Fireplace Bonfire - Rainbow Magical Flame Camping Accessory Compatible with Wood
HGD$9.262,188 rev
Trending
90-day click momentum
MEKER Fire Color Changing Packets - Fire Pit Campfires Outdoor Fireplaces Bonfire - Magic Colorful Changing Fire - Perfect Fire Camping Accessories for Kids & Adults (48 Pack)
MEKER$24.654.7★
MEKER Fire Color 6 Pack & Fire Starter 32 Cube Set Fire Color Changing Packets - Safe for Indoor Use Fire Pit Campfires Outdoor Fireplaces Bonfire Perfect Fire Camping Accessories for Kids
MEKER$5.974.8★
HGD (12 Pack) Magic Campfire Fire Color Changing Packets for Fire Pit Indoor/Outdoor Fireplace Bonfire - Rainbow Magical Flame Camping Accessory Compatible with Wood
HGD$9.264.5★
25 Pack Colorful Flames Color Fire Packets Fire Pit for Campfire Fire Color Packets Camping Accessories for Kids & Adults Outdoor Fire Changing Flame Powder. (25 Packets)
FESTIVALCOS$15.264.4★
HGD (6 Pack) Magic Campfire Fire Color Changing Packets for Fire Pit Indoor/Outdoor Fireplace Bonfire - Rainbow Magical Flame Camping Accessory Compatible with Wood
HGD$5.984.5★
What buyers say about fire color changing packets fire pit
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Worth it”
“Easy to use”
“Long lasting”
“Works as advertised”
“Adds extra sparkle”
“we had no complaints”
“Adds a fun”
“Was a gift”
“Works”
What buyers complain about
“Not very colorful”
“did not last 50 minutes”
“Probably a waste of money”
“Picture on packet is deceiving”
“Odd smell”
“They're pretty small”
“Instructions were wrong”
“Worst burn time and quality”
“within a minute the flames start changing colors”
“Doesn't work very well”
Top return reasons
Common questions
- Is fire color changing packets fire pit profitable to sell on Amazon United States?
- The niche generates $578K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +109.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the fire color changing packets fire pit niche?
- 7 brands and 11 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in fire color changing packets fire pit?
- Top complaints mined from reviews: Color, Durability, Value For Money. The return rate is 0.8%.
- When does demand for fire color changing packets fire pit peak?
- Demand peaks in Jun–Jul–Oct–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the fire color changing packets fire pit niche?
- Listings span $5.97–$34.35; the average listing price is $15.85 (sweet spot $15–$100). The average incumbent carries 11,920 reviews — the moat a new listing must climb.