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Fire Ant Killer

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 98% of clicks, so Fire Ant Killer is a Maybe.

Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$1.1M/yr456K searches / yr
90-day growth
+58.9%search demand this quarter
Competition
62%top-5 click share · 6 brands · 94 sellers

Flapen Score

Fire Ant Killer against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fire Ant Killer is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fire Ant Killer market on Amazon at a glance

Shoppers on Amazon United States searched for Fire Ant Killer 456K times last year and spent an estimated $1.1M. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved +58.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
456K
Growth, 90 days vs prior 90
+58.9%
Conversion, latest week
14.7%
Market size, estimated
$1.1Ma year
Peak month
August5.1× the quietest month
Top search term
fire ant killer122K searches a year

02 · Price

A sale here is worth $16.85.

Listings sell for $16.85 on average, from $6.69 to $28.55. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $16.85 that is $67K to $84K a year per listing.

Average price
$16.85inside the $15 to $100 sweet spot
Price range
$6.69–$28.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$67K–$84K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Baits & Lures. It carries 7,338 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Baits & Lures
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
7,338per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
89 months

Products

Top Fire Ant Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

94

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Fire Ant Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 5.1×

Search terms

Top Fire Ant Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fire ant killer122K/yr
  • fire ant killer outdoor114K/yr
  • ant poisoning outdoor44K/yr
  • red ant killer20K/yr
  • ant hill killer outdoor17K/yr
  • red ant killer outdoor21K/yr
  • fire ant killer outdoor granules9K/yr
  • fire ant17K/yr
  • ant mound killer outdoor11K/yr
  • yard ant killer8K/yr

Reviews and returns

What reviews say buyers love and hate about Fire Ant Killer

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Pest/Insect Control”
36%of negative reviews mention “Pest/Insect Control”
0.2%of orders come back
“Not potent enough for ants”
A buyer, on “Pest/Insect Control”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Fire Ant Killer questions

Answered from the same tracked data.