Is fill and chill table profitable to sell on Amazon United States?

The niche generates $66K/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +102.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the fill and chill table niche?

29 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in fill and chill table?

Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 3.5%.

When does demand for fill and chill table peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.9× the quietest.

What does it cost to enter the fill and chill table niche?

Listings span $9.88–$1216.52; the average listing price is $124.77 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.

fill and chill table

Worth a look

Shows demand growing +102.2% this quarter, but prices mostly outside the sweet spot ($9.88–$1216.52) keeps it on the watch list.

Growth

Great+102.2%

90-day search growth — must beat 0% to launch

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good640.9

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$124.77

avg listing price — sweet spot $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$66K

$66K/yr · 27K searches

Price range

Bad$9.88–$1216.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, fill and chill table is a $66K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

fill and chill table market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $31K–$62K; units × avg price
Conversion rate: 2.0%
Avg BSR: #546
Page quality: 0%
Prime: 67%
Sponsored: 100%
Out of stock: 14.8%
Avg brand age: 34 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

51%

Top 20: 91%

Top-5 click share

43%

Top 20: 79%

Open market

44%

Jasonwell16%
SHAREWIN10%
Giantex10%
VINGLI7%
KOTEK6%
Winlice6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +102.2% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.9×

Open Trend

Top fill and chill table search terms

tabletop cooler7K/yr +148.2%0.6% conv.
cold table for food6K/yr +115.6%1.1% conv.
fill and chill table6K/yr +90.2%1.2% conv.
cold table4K/yr +59.1%0.6% conv.
ice cooler folding table2K/yr +146.7%1.7% conv.
party ice cooler folding table1K/yr +3.1%1.0% conv.
4 foot party ice cooler folding table451/yr +264.9%0.0% conv.

All search terms

Top fill and chill table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jasonwell Inflatable Serving Bars Ice Buffet Salad Serving Trays Food Drink Holder Cooler Containers Indoor Outdoor BBQ Picnic Pool Party Supplies Luau Cooler w Drain Plug

Jasonwell$16.834.5★8,048 rev

SHAREWIN Folding Ice Cooler Table Skirt &Drain Hose Plastic Chill Table to Keep Drinks Cool Portable Foldable Self-Serving Beverage Cooling Bar for Parties Picnics Barbecues Fishing(White

SHAREWIN$97.454.4★55 rev

VINGLI Portable Cooler Table with Extra Storage Shelf Alloy Steel Black Picetable Model

VINGLI$102.664.6★120 rev

Giantex Folding Ice Table with Drain 4 ft Portable Cooler with Removable Skirt No Assembly Fill and Chill Table for Food Drink Beverage Foldable Party Ice Bin for Camping BBQ Outdoor White

Giantex$93.024.6★402 rev

Winlice Outdoor Ice Cooler Folding Table Portable Cooler Table with Removable Matching Skirt Folding Ice Chest Table with Place Holder White

Winlice$98.544.5★90 rev

Newest

by launch date

IWDOO 4 Foot Ice Cooler Folding Table Party Ice Tables with Drain and Detachable White Skirt Large Plastic Cooler Table to Keep Drinks Cool for Weddings Outdoor Picnics Pool Camping BBQ White

IWDOO$38.173 rev

6mo ago

Countertop Ice Food Serving Display Tray with 5 Pan Salad Bar Buffet Station for Home Cold Food Buffet Server Pizza Topping Station Cold Buffet Table Serving Station for Party

Enkreefi$93.356 rev

9mo ago

SHAREWIN Folding Ice Cooler Table with Metal Side Desktop Skirt &Drain Hose Plastic Chill Table to Keep Drinks Cool Portable Self-Serving Beverage Cooling Bar for Parties Picnics Barbecues(White

SHAREWIN$98.755 rev

10mo ago

KOTEK Folding Ice Cooler Table 4 FT Portable Ice Table with Drain Matching Skirt & Foldable Bucket Buffet Beverage Server for Party Picnic Camping

KOTEK$112.2215 rev

1y ago

HLPB 4 FT Party Ice Cooler Folding Table with Folding Board Outdoor ice Table with Skirt & Drain & Folded Buckets & Barbed Wire Portable Foldable Bar Table for Party BBQ Camping Picnic White

HLPB$120.1213 rev

1y ago

What buyers say about fill and chill table

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Awesome size”

Quality-Overall12%

“Very well made”

Ease Of Use7%

“Easy to use”

Assembly/Installation7%

“easy to set up”

Strength7%

“this is a very sturdy table”

Storage Capacity6%

“easy to store again for the next party”

Advertised Vs Actual Product5%

“Was exactly what I needed”

Ease Of Cleaning4%

“the mat maintains a clean”

Value For Money4%

“Value for money”

Design-Overall4%

“Sleek looking”

What buyers complain about

Size-Overall21%

“The pump its too small”

Leak-Proof18%

“Leaking”

Quality-Overall11%

“Terrible quality”

Functionality-Overall4%

“Didnt work”

Weight Heavy4%

“I realized it was bulkier than expected”

Durability4%

“not durable”

Strength3%

“Not super sturdy”

Instructions/User Manual/Troubleshooting3%

“Bad instructions”

Rusts/Corrodes2%

“After the first use the metal containers started to rust from the bottom from placing the ice packets”

Gifting Purpose2%

“Damaged - gift”

Top return reasons

Size-Overall63%

Value For Money9%

Advertised Vs Actual Product5%

Leak-Proof4%

Functionality-Overall3%

Quality-Overall3%

Material Quality2%

Defective Material/Parts2%

Strength1%

Product Condition1%

Common questions

Is fill and chill table profitable to sell on Amazon United States?: The niche generates $66K/yr across 39 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +102.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the fill and chill table niche?: 29 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in fill and chill table?: Top complaints mined from reviews: Size-Overall, Leak-Proof, Quality-Overall. The return rate is 3.5%.
When does demand for fill and chill table peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.9× the quietest.
What does it cost to enter the fill and chill table niche?: Listings span $9.88–$1216.52; the average listing price is $124.77 (sweet spot $15–$100). The average incumbent carries 641 reviews — the moat a new listing must climb.