Fiddle Leaf Fig Soil
FailThe top 5 products take 84% of clicks, so Fiddle Leaf Fig Soil is a Fail.
- Flapen Score
- 44 / 100Ranks 7,439 of 8,839 Patio, Lawn & Garden niches · −12 vs the category median of 5644
- Market size
- $72K/yr29K searches / yr
- 90-day growth
- +2.0%search demand this quarter
- Competition
- 84%top-5 click share · 8 brands · 14 sellers
Flapen Score
Fiddle Leaf Fig Soil against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Fiddle Leaf Fig Soil is stronger. Inside it, weaker.
Market
The Fiddle Leaf Fig Soil market on Amazon at a glance
Shoppers on Amazon United States searched for Fiddle Leaf Fig Soil 29K times last year and spent an estimated $72K. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 12.9% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +2.0%
- Conversion, latest week
- 12.9%
- Market size, estimated
- $72Ka year
- Peak month
- September2.3× the quietest month
- Top search term
- fiddle leaf fig soil27K searches a year
02 · Price
A sale here is worth $19.08.
Listings sell for $19.08 on average, from $9.70 to $30.53. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $19.08 that is $10K to $14K a year per listing.
- Average price
- $19.08inside the $15 to $100 sweet spot
- Price range
- $9.70–$30.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$14K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Soils, Mulches & Planting Media. It carries 3,972 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #208in Soils, Mulches & Planting Media
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 3,972per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Fiddle Leaf Fig Soil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
14
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
6%
- Brand 143%
- Brand 218%
- Brand 314%
- Brand 49%
- Brand 56%
- Brand 65%
- Open — no brand owns it (2 brands, 6%)
Demand
Fiddle Leaf Fig Soil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about Fiddle Leaf Fig Soil
We read the reviews and the return reasons for every product selling here.
“Fungus grows like crazy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fiddle Leaf Fig Soil questions
Answered from the same tracked data.