Fertilizer
MaybeShoppers spend an estimated $8.0M a year here. But the top 5 brands take 97% of clicks, so Fertilizer is a Maybe.
- Flapen Score
- 64 / 100Top 19% of 8,839 Patio, Lawn & Garden niches · +8 vs the category median of 5664
- Market size
- $8.0M/yr4.8M searches / yr
- 90-day growth
- +76.8%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 70 sellers
Flapen Score
Fertilizer against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Fertilizer is stronger. Inside it, weaker.
Market
The Fertilizer market on Amazon at a glance
Shoppers on Amazon United States searched for Fertilizer 4.8M times last year and spent an estimated $8.0M. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 12.0% of those searches ended in a purchase.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- +76.8%
- Conversion, latest week
- 12.0%
- Market size, estimated
- $8.0Ma year
- Peak month
- May4.9× the quietest month
- Top search term
- miracle grow plant food495K searches a year
02 · Price
A sale here is worth $14.07.
Listings sell for $14.07 on average, from $5.02 to $29.80. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $14.07 that is $211K to $281K a year per listing.
- Average price
- $14.07under the $15 to $100 sweet spot
- Price range
- $5.02–$29.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500K–600K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $211K–$281K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #47 within Soils, Mulches & Planting Media. It carries 11,485 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.6%
- Average rank
- #47in Soils, Mulches & Planting Media
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 11,485per listing
- Listings tracked
- 25
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Fertilizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Miracle-Gro Water Soluble All Purpose Plant Food 1.5 lbs.
- Price
- $7.26
- Rating
- 4.8/5
- Reviews
- 9,279
- Age
- 19y ago
Miracle-Gro Water Soluble All Purpose Plant Food 3 lb.
- Price
- $11.74
- Rating
- 4.8/5
- Reviews
- 30,645
- Age
- 21y ago
Miracle-Gro Shake N Feed All Purpose Plant Food 4.5 lb.
- Price
- $13.67
- Rating
- 4.7/5
- Reviews
- 15,825
- Age
- 11y ago
Miracle-Gro Indoor Plant Food for All Plants 8 fl. oz. (2-Pack)
- Price
- $11.86
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 8mo ago
Miracle-Gro Pour & Feed Plant Food 32 fl. oz.
- Price
- $8.63
- Rating
- 4.6/5
- Reviews
- 7,041
- Age
- 17y ago
Trending
estimated 90-day click momentum
Miracle-Gro Liquid All Purpose Plant Food Concentrate 32 oz.
- Price
- $7.98
- Rating
- 4.5/5
- Reviews
- 9,557
- Age
- 19y ago
Miracle-Gro Water Soluble All Purpose Plant Food - Fertilizer for All Indoor or Outdoor Plants Including Roses Flowers Vegetables Houseplants Trees and Shrubs 12.5 lbs.
- Price
- $29.15
- Rating
- 4.8/5
- Reviews
- 30,645
- Age
- 16y ago
Miracle-Gro Water Soluble Bloom Booster Flower Food 4 lb
- Price
- $14.90
- Rating
- 4.7/5
- Reviews
- 9,100
- Age
- 21y ago
Miracle-Gro Organic Plant Food 32 fl. oz.
- Price
- $7.44
- Rating
- 4.5/5
- Reviews
- 549
- Age
- 1y ago
Miracle-Gro LiquaFeed All Purpose Plant Food Advance Starter Kit
- Price
- $17.62
- Rating
- 4.5/5
- Reviews
- 5,344
- Age
- 24y ago
Newest
by launch dateMiracle-Gro Indoor Plant Food for All Plants 8 fl. oz. (2-Pack)
- Price
- $11.86
- Rating
- 4.7/5
- Reviews
- 1,678
- Age
- 8mo ago
Miracle-Gro Indoor Plant Food Spikes for All Plants 48 Spikes
- Price
- $5.02
- Rating
- 4.7/5
- Reviews
- 865
- Age
- 8mo ago
Grow Queen Organic Liquid Indoor Plant Food Houseplant Tropical & All-Purpose Indoor Plant Fertilizer Organic Liquid Fertilizer 5-5-5 with Sea Kelp 8oz Treats 50 Gallons
- Price
- $16.80
- Rating
- 4.6/5
- Reviews
- 615
- Age
- 9mo ago
Miracle-Gro Organic Plant Food 32 fl. oz.
- Price
- $7.44
- Rating
- 4.5/5
- Reviews
- 549
- Age
- 1y ago
Purived 16oz All-Purpose Liquid Plant Fertilizer - Makes 50 Gallons for Indoor Houseplants All-Natural Groundwater Safe Made in USA
- Price
- $24.19
- Rating
- 4.8/5
- Reviews
- 3,428
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
70
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 94%
Open market
1%
- Miracle-Gro88%
- TPS NUTRIENTS4%
- Grow Queen2%
- Purived2%
- Osmocote1%
- Farmer's Secret1%
- Open — no brand owns it (1 brand, 1%)
Demand
Fertilizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
Search terms
Top Fertilizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- miracle grow plant food495K/yr
- plant food757K/yr
- fertilizer701K/yr
- miracle grow525K/yr
- plant fertilizer295K/yr
- fertilizer for vegetable garden153K/yr
- liquid fertilizer177K/yr
- indoor plant food227K/yr
- garden fertilizers145K/yr
- indoor plant fertilizer213K/yr
Reviews and returns
What reviews say buyers love and hate about Fertilizer
We read the reviews and the return reasons for every product selling here.
“Leaks Badly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fertilizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data