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Fertilizer

Maybe

Shoppers spend an estimated $8.0M a year here. But the top 5 brands take 97% of clicks, so Fertilizer is a Maybe.

Flapen Score
64
64 / 100Top 19% of 8,839 Patio, Lawn & Garden niches · +8 vs the category median of 56
Market size
$8.0M/yr4.8M searches / yr
90-day growth
+76.8%search demand this quarter
Competition
57%top-5 click share · 7 brands · 70 sellers

Flapen Score

Fertilizer against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Fertilizer is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Fertilizer market on Amazon at a glance

Shoppers on Amazon United States searched for Fertilizer 4.8M times last year and spent an estimated $8.0M. The top 5 brands take 97% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved +76.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.0M a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
+76.8%
Conversion, latest week
12.0%
Market size, estimated
$8.0Ma year
Peak month
May4.9× the quietest month
Top search term
miracle grow plant food495K searches a year

02 · Price

A sale here is worth $14.07.

Listings sell for $14.07 on average, from $5.02 to $29.80. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $14.07 that is $211K to $281K a year per listing.

Average price
$14.07under the $15 to $100 sweet spot
Price range
$5.02–$29.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
15,000–20,000
Revenue per listing a year
$211K–$281K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #47 within Soils, Mulches & Planting Media. It carries 11,485 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#47in Soils, Mulches & Planting Media
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
11,485per listing
Listings tracked
25

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
80 months

Products

Top Fertilizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

70

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

1%

  • Brand 188%
  • Brand 24%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Fertilizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×

Search terms

Top Fertilizer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miracle grow plant food495K/yr
  • plant food757K/yr
  • fertilizer701K/yr
  • miracle grow525K/yr
  • plant fertilizer295K/yr
  • fertilizer for vegetable garden153K/yr
  • liquid fertilizer177K/yr
  • indoor plant food227K/yr
  • garden fertilizers145K/yr
  • indoor plant fertilizer213K/yr

Reviews and returns

What reviews say buyers love and hate about Fertilizer

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Plant Growth”
16%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“Leaks Badly”
A buyer, on “Leak-Proof”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Fertilizer questions

Answered from the same tracked data.