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Felling Axe

Fail

Buyers convert on only 1.1% of searches, so Felling Axe is a Fail.

Flapen Score
45
45 / 100
Ranks 7,263 of 8,839 Patio, Lawn & Garden niches · −11 vs the category median of 56
Market size
$144K/yr169K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
46%top-5 click share · 9 brands · 66 sellers

Flapen Score

Felling Axe against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Felling Axe is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felling Axe market on Amazon at a glance

Shoppers on Amazon United States searched for Felling Axe 169K times last year and spent an estimated $144K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
1.1%
Market size, estimated
$144Ka year
Peak month
February2.1× the quietest month
Top search term
felling axe49K searches a year

02 · Price

A sale here is worth $74.94.

Listings sell for $74.94 on average, from $8.37 to $194.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $74.94 that is $0 to $7K a year per listing.

Average price
$74.94inside the $15 to $100 sweet spot
Price range
$8.37–$194.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #116 within Hand Tools. It carries 962 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
2.7%
Average rank
#116in Hand Tools
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
962per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Felling Axe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

66

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

6%

  • Brand 166%
  • Brand 212%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Felling Axe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Felling Axe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felling axe49K/yr
  • cold steel axe42K/yr
  • cold steel tomahawk33K/yr
  • garant axe4K/yr
  • cold steel trail boss11K/yr
  • forestry axe7K/yr
  • cold steel hatchet9K/yr
  • trail boss axe6K/yr
  • tree felling axe5K/yr
  • felling axes3K/yr

Reviews and returns

What reviews say buyers love and hate about Felling Axe

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
1.1%of orders come back
“it came apart”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Felling Axe questions

Answered from the same tracked data.