Fast Draining Potting Soil
FailShoppers spend an estimated $53K a year here, so Fast Draining Potting Soil is a Fail.
- Flapen Score
- 48 / 100Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 5648
- Market size
- $53K/yr42K searches / yr
- 90-day growth
- +14.1%search demand this quarter
- Competition
- 54%top-5 click share · 10 brands · 28 sellers
Flapen Score
Fast Draining Potting Soil against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Fast Draining Potting Soil is stronger. Inside it, weaker.
Market
The Fast Draining Potting Soil market on Amazon at a glance
Shoppers on Amazon United States searched for Fast Draining Potting Soil 42K times last year and spent an estimated $53K. The top 5 brands take 89% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +14.1%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $53Ka year
- Peak month
- April1.8× the quietest month
- Top search term
- miracle gro indoor potting mix11K searches a year
02 · Price
A sale here is worth $13.75.
Listings sell for $13.75 on average, from $7.16 to $23.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.75 that is $1K to $3K a year per listing.
- Average price
- $13.75under the $15 to $100 sweet spot
- Price range
- $7.16–$23.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #105 within Soils, Mulches & Planting Media. It carries 5,134 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 96%
- Out of stock, average day
- 0.9%
- Average rank
- #105in Soils, Mulches & Planting Media
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 5,134per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Fast Draining Potting Soil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
28
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
7%
- Brand 158%
- Brand 213%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 7%)
Demand
Fast Draining Potting Soil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Fast Draining Potting Soil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- miracle gro indoor potting mix11K/yr
- spider plant soil10K/yr
- zz plant soil7K/yr
- small bag of soil5K/yr
- well draining soil4K/yr
- houseplant potting mix4K/yr
Reviews and returns
What reviews say buyers love and hate about Fast Draining Potting Soil
We read the reviews and the return reasons for every product selling here.
“NO bean sprouts”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fast Draining Potting Soil questions
Answered from the same tracked data.