Fall Door Mat

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +140.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

+140.4%

Conversion, latest week

0.7%

Market size, estimated

$326Ka year

Peak month

September222.9× the quietest month

Top search term

fall door mat458K searches a year

Listings sell for $30.78 on average, from $8.78 to $104.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $30.78 that is $3K to $8K a year per listing.

Average price

$30.78inside the $15 to $100 sweet spot

Price range

$8.78–$104.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

3.3%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #10,201 within Doormats. It carries 1,098 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

98%

Out of stock, average day

30.1%

Average rank

#10,201in Doormats

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

1,098per listing

Listings tracked

52

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months