fall door mat
Worth a lookShows demand growing +140.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+140.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$30.78avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$8.78–$104.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good1,097.81avg incumbent reviews — the moat a new listing must climb
Market size
Good$326K$326K/yr · 1.6M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fall door mat is a $326K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
fall door mat market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- $923K–$1.2M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #10,201
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 69%
- Out of stock
- 30.1%
- Avg brand age
- 30 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
48
Top-5 brand share
44%
Top 20: 82%
Top-5 click share
32%
Top 20: 71%
Open market
52%
- Drydiet13%
- JZHLLA11%
- Homydecor8%
- CAP Barbell6%
- VEVOR5%
- Artoid Mode5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +140.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 222.9×
Top fall door mat search terms
- fall door mat458K/yr
- fall mat38K/yr
- fall rugs84K/yr
- fall rug87K/yr
- fall doormat108K/yr
- fall welcome mat86K/yr
- fall mats15K/yr
- fall outdoor rug142K/yr
- fall door mats72K/yr
- fall outdoor mat83K/yr
Top fall door mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Drydiet 2 Pcs Fall Layered Doormat Set Neutral Pumpkin Doormat with Stripe Layering Rug for Autumn Thanksgiving Front Door Porch Entryway Indoor Outdoor Decor
Drydiet$29.424.2★15 rev
JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior
JZHLLA$42.883.9★44 rev
CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLUE
CAP Barbell$32.114.7★2,444 rev
Fall Decor Door Mat Combo Set 100% Coco Coir Welcome Mat + 28 x 43 Inches Orange and Black Plaid Rug- Fall Thanksgiving Front Porch Entryway Floor Doormat Indoor Outdoor Autumn Mats Hello Pumpkin
Homydecor$31.684.8★638 rev
VEVOR Fall Mat for Elderly 3/4-inch Thickened Fall Prevention Pad with Beveled Edge Anti-Slip Bedside Safety Floor Mat for Seniors Handicaps Patients (24 x 70 inch)
VEVOR$53.204.3★54 rev
Newest
by launch date
Drydiet 2 Pcs Fall Layered Doormat Set Hey There Pumpkin Doormat with Stripe Layering Rug for Autumn Thanksgiving Front Door Porch Entryway Decor(Fall Orange)
Drydiet$27.866 rev
JZHLLA Bedside Fall Mats for Elderly 2.5 Inch Rollable High Density Foam Floor Mats 71.6 * 24 Inch Waterproof Non Slip Protection Mat for Elderly Handicap Senior
JZHLLA$45.9748 rev
JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior
JZHLLA$42.8844 rev
JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior(Black)
JZHLLA$42.8848 rev
RED-SHYN Thanksgiving Doormat Hello Fall Coir Door Mat Maple Leaves Pumpkin Pinecone Non-Slip Indoor Outdoor Entrance Mat for Autumn Thanksgiving 1730 Inches
RED-SHYN$8.782 rev
Trending
90-day click momentumDrydiet 2 Pcs Fall Layered Doormat Set Hey There Pumpkin Doormat with Stripe Layering Rug for Autumn Thanksgiving Front Door Porch Entryway Decor(Fall Orange)
Drydiet$27.864.1★
CAP Barbell Folding Exercise Mat Durable Anti-Tear Thick Padding for Fitness Aerobics Gymnastics & Home Workouts. 72L x 24W x 2Thick. BLUE
CAP Barbell$32.114.7★
RED-SHYN Thanksgiving Doormat Hello Fall Coir Door Mat Maple Leaves Pumpkin Pinecone Non-Slip Indoor Outdoor Entrance Mat for Autumn Thanksgiving 1730 Inches
RED-SHYN$8.785.0★
JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior
JZHLLA$42.883.9★
JZHLLA Foldable Fall Protection Mat for Elderly Blue Waterproof Non Slip Floor Mats with High-Resilience Foam 72 * 24 * 2 Inch Bedside Floor Mats for Elderly Handicap Senior(Black)
JZHLLA$42.884.2★
What buyers say about fall door mat
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are beautiful”
“A high-quality, and versatile mat”
“soft to the touch”
“Great value”
“As advertised”
“The size is accurate”
“After assembly the mat is a good thickness and plush”
“It cleans easily”
“Made well and seems durable”
“its got a cushion feel”
What buyers complain about
“Wish was a little thicker”
“Colors are not as expected”
“It is 2 think soft cushion foam”
“Smells toxic”
“The dimensions are not correct”
“I feel like I can't ever get this rug completely clean”
“Too hard”
“This rug is such poor quality”
“I don't expect it to last long”
“It does not grip the floor”
Top return reasons
Common questions
- Is fall door mat profitable to sell on Amazon United States?
- The niche generates $326K/yr across 52 tracked products. 5 of 11 products launched in the last 360 days are still selling. 90-day search growth is +140.4%. Flapen's verdict: Worth a look (66/100).
- How competitive is the fall door mat niche?
- 40 brands and 48 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in fall door mat?
- Top complaints mined from reviews: Thickness, Color, Cushion. The return rate is 3.3%.
- When does demand for fall door mat peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 222.9× the quietest.
- What does it cost to enter the fall door mat niche?
- Listings span $8.78–$104.02; the average listing price is $30.78 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.