Fairy Sticks
MaybeAn estimated 1.0% of orders come back. But shoppers spend an estimated $40K a year here, so Fairy Sticks is a Maybe.
- Flapen Score
- 63 / 100Top 22% of 8,839 Patio, Lawn & Garden niches · +7 vs the category median of 5663
- Market size
- $40K/yr43K searches / yr
- 90-day growth
- +101.6%search demand this quarter
- Competition
- 38%top-5 click share · 28 brands · 30 sellers
Flapen Score
Fairy Sticks against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Fairy Sticks is stronger. Inside it, weaker.
Market
The Fairy Sticks market on Amazon at a glance
Shoppers on Amazon United States searched for Fairy Sticks 43K times last year and spent an estimated $40K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +101.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +101.6%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $40Ka year
- Peak month
- June3.4× the quietest month
- Top search term
- fairy garden stakes15K searches a year
02 · Price
A sale here is worth $25.15.
Listings sell for $25.15 on average, from $1.87 to $58.35. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $25.15 that is $0 to $3K a year per listing.
- Average price
- $25.15inside the $15 to $100 sweet spot
- Price range
- $1.87–$58.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #361 within Decorative Garden Stakes. It carries 218 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 98%
- Out of stock, average day
- 9.6%
- Average rank
- #361in Decorative Garden Stakes
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 218per listing
- Listings tracked
- 43
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Fairy Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
30
Top-5 brand share
68%
Top 20: 94%
Top-5 click share
38%
Top 20: 78%
Open market
28%
- Brand 120%
- Brand 217%
- Brand 315%
- Brand 48%
- Brand 58%
- Brand 64%
Demand
Fairy Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.4×
Search terms
Top Fairy Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fairy garden stakes15K/yr
- beaded garden stakes kit10K/yr
- fairy wand garden stake beads kits10K/yr
- beaded garden stakes8K/yr
Reviews and returns
What reviews say buyers love and hate about Fairy Sticks
We read the reviews and the return reasons for every product selling here.
“Not as pictured”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
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$3.4M/yr+70.1%
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairy Sticks questions
Answered from the same tracked data.