Fairy Garden
PassFairy Garden scores 75 out of 100, a Pass. Shoppers spend an estimated $1.8M a year here, search demand grew +80.8% this quarter, and an estimated 1.5% of orders come back.
- Flapen Score
- 75 / 100Top 2% of 8,839 Patio, Lawn & Garden niches · +19 vs the category median of 5675
- Market size
- $1.8M/yr4.3M searches / yr
- 90-day growth
- +80.8%search demand this quarter
- Competition
- 30%top-5 click share · 52 brands · 65 sellers
Flapen Score
Fairy Garden against its category
The dotted line is the Patio, Lawn & Garden average. Past it, Fairy Garden is stronger. Inside it, weaker.
Market
The Fairy Garden market on Amazon at a glance
Shoppers on Amazon United States searched for Fairy Garden 4.3M times last year and spent an estimated $1.8M. The top 5 brands take 41% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 75 out of 100, a Pass.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +80.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 4.3M
- Growth, 90 days vs prior 90
- +80.8%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $1.8Ma year
- Peak month
- May4.8× the quietest month
- Top search term
- fairy garden accessories1.1M searches a year
02 · Price
A sale here is worth $21.48.
Listings sell for $21.48 on average, from $4.28 to $64.67. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $21.48 that is $16K to $21K a year per listing.
- Average price
- $21.48inside the $15 to $100 sweet spot
- Price range
- $4.28–$64.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$21K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #182 within Garden Sculptures & Statues. It carries 658 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 99%
- Prime listings
- 100%
- Out of stock, average day
- 3.2%
- Average rank
- #182in Garden Sculptures & Statues
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 658per listing
- Listings tracked
- 67
04 · Newcomers
11 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Fairy Garden products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
52 rising
Sellers
65
Top-5 brand share
41%
Top 20: 76%
Top-5 click share
30%
Top 20: 65%
Open market
55%
- Brand 112%
- Brand 210%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Fairy Garden search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 4.8×
Search terms
Top Fairy Garden search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fairy garden accessories1.1M/yr
- fairy garden794K/yr
- fairy garden accessories outdoor471K/yr
- fairy476K/yr
- fairy garden kit276K/yr
- fairy garden decor142K/yr
- fairy house164K/yr
- fairy garden house75K/yr
- fairies for fairy garden90K/yr
- fairies148K/yr
Reviews and returns
What reviews say buyers love and hate about Fairy Garden
We read the reviews and the return reasons for every product selling here.
“Bigger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairy Garden questions
Answered from the same tracked data.