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Ez Wet

Maybe

Search demand grew +317.6% this quarter. But the top 5 brands take 100% of clicks, so Ez Wet is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$18K/yr5K searches / yr
90-day growth
+317.6%search demand this quarter
Competition
93%top-5 click share · 2 brands · 10 sellers

Flapen Score

Ez Wet against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ez Wet is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Wet market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Wet 5K times last year and spent an estimated $18K. All 2 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 20.2% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.2% of those searches ended in a purchase. Searches in the last 90 days moved +317.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+317.6%
Conversion, latest week
20.2%
Market size, estimated
$18Ka year
Peak month
June13.6× the quietest month
Top search term
ez wet2K searches a year

02 · Price

A sale here is worth $18.61.

Listings sell for $18.61 on average, from $8.15 to $38.76. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $18.61 that is $0 to $2K a year per listing.

Average price
$18.61inside the $15 to $100 sweet spot
Price range
$8.15–$38.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,575 within Soils, Mulches & Planting Media. It carries 548 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#1,575in Soils, Mulches & Planting Media
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
548per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Ez Wet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 163%
  • Brand 237%

Demand

Ez Wet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 13.6×

Search terms

Top Ez Wet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ez wet2K/yr
  • seedlingers2K/yr
  • seedlingers plant fertelixir926/yr
  • ez wet for hanging baskets88/yr

Reviews and returns

What reviews say buyers love and hate about Ez Wet

We read the reviews and the return reasons for every product selling here.

81%of positive reviews mention “Plant Growth”
50%of negative reviews mention “Moist/Dry”
0.2%of orders come back
“Makes water wetter”
A buyer, on “Moist/Dry”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Ez Wet questions

Answered from the same tracked data.