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Ez Straw

Maybe

An estimated 0.9% of orders come back. But shoppers spend an estimated $34K a year here, so Ez Straw is a Maybe.

Flapen Score
61
61 / 100
Top 28% of 8,839 Patio, Lawn & Garden niches · +5 vs the category median of 56
Market size
$34K/yr35K searches / yr
90-day growth
+78.5%search demand this quarter
Competition
48%top-5 click share · 16 brands · 67 sellers

Flapen Score

Ez Straw against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ez Straw is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Straw market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Straw 35K times last year and spent an estimated $34K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+78.5%
Conversion, latest week
2.9%
Market size, estimated
$34Ka year
Peak month
May16.4× the quietest month
Top search term
grass seed cover19K searches a year

02 · Price

A sale here is worth $34.63.

Listings sell for $34.63 on average, from $9.76 to $99.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $34.63 that is $0 to $3K a year per listing.

Average price
$34.63inside the $15 to $100 sweet spot
Price range
$9.76–$99.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #510 within Plant Support Structures. It carries 1,550 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
54%
Out of stock, average day
4.7%
Average rank
#510in Plant Support Structures
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
1,550per listing
Listings tracked
26

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Ez Straw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

67

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

19%

  • Brand 126%
  • Brand 224%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Ez Straw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 16.4×

Search terms

Top Ez Straw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grass seed cover19K/yr
  • grass seed covering mesh4K/yr
  • grass seed protection covers5K/yr
  • grass cover for seeding4K/yr
  • grass seed covering3K/yr

Reviews and returns

What reviews say buyers love and hate about Ez Straw

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Plant Growth”
27%of negative reviews mention “Plant Growth”
0.9%of orders come back
“Waiting for growth”
A buyer, on “Plant Growth”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Ez Straw questions

Answered from the same tracked data.