ez pool
Worth a lookShows demand growing +464.1% this quarter, but a small market ($44K/yr) keeps it on the watch list.
Growth
Incredible+464.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$135.30avg listing price — sweet spot $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,841.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
Price range
Bad$63.07–$290.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$44K$44K/yr · 8K searches
According to Flapen's Amazon United States niche tracking, ez pool is a $44K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ez pool market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $34K–$68K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 96%
- Out of stock
- 2.8%
- Avg brand age
- 37 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
55
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
6%
- E-z Pool67%
- Intex13%
- WavYoo5%
- Bestway4%
- Rukala3%
- Swim Central2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — +464.1% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 29.9×
Top ez pool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EZ Pool Concentrated Pool Blend Water Care 10 LB with Test Strips
E-z Pool$119.854.5★134 rev
E-Z Pool Weekly All in 1 Concentrated Outdoor Swimming Pool Care Solution Blend with Copper Sulfate and Oxygen Enriching Formula 10 Pound Bucket
E-z Pool$118.944.3★1,510 rev
E-Z Pool All in One Pool Care Solution (Regular 5 lb)
E-z Pool$69.703.9★1,239 rev
E-Z Pool Concentrated Pool Blend Water Care - 20 lb. with Test Strips
E-z Pool$229.664.5★55 rev
EZ Pool Concentrated Pool Blend Water Care - 20 lb.
E-z Pool$225.084.7★499 rev
Newest
by launch date
AixPool 2026 Large Foldable Pool Non-Inflatable Pool for Adult Foldable Swimming Pool Plastic Kiddie Portable Pool Collapsible Kid Pool for Backyard Oversized Easy Setup Family Pool for Adult 7.6FT
AixPool$70.47103 rev
VISTOP 117 Extra Large Dog Pool with Sprinkler Heavy Duty Foldable Hard Plastic Kiddie Pool Non-Slip Collapsible Swimming Pool for Dogs Kids & Pets Portable Outdoor Backyard Water Play Tub
VISTOP$131.304,295 rev
Easy Set Pool with Pool Lights Upgraded Above Ground Pool Large Inflatable Swimming Pool for Adults Round Pool Quick Set Inflatable Top Rings Above Ground Swimming Pool 8ftx30in
WaveHaven$72.9863 rev
Foldable Pool with Canopy 10FT NonInflatable Above Ground Swimming Pools
WavYoo$141.0753 rev
Inflatable Pool w/Seats & Headrests 8ft x 8ft Comes with Electric Pump and Ground Tarp Included - Fast Setup and Reinforced Seams
Rukala$90.4696 rev
Trending
90-day click momentumEasy Set Pool with Pool Lights Upgraded Above Ground Pool Large Inflatable Swimming Pool for Adults Round Pool Quick Set Inflatable Top Rings Above Ground Swimming Pool 8ftx30in
WaveHaven$72.983.5★
INTEX Metal Frame 8 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame
Intex$78.984.4★
Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge
Intex$107.704.2★
VISTOP 117 Extra Large Dog Pool with Sprinkler Heavy Duty Foldable Hard Plastic Kiddie Pool Non-Slip Collapsible Swimming Pool for Dogs Kids & Pets Portable Outdoor Backyard Water Play Tub
VISTOP$131.304.4★
Foldable Pool with Canopy 10FT NonInflatable Above Ground Swimming Pools
WavYoo$141.074.2★
What buyers say about ez pool
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to install”
“Good Quality Pool”
“LOVE the size”
“Very affordable”
“Cute and durable”
“Easy to use”
“Sturdy and easy set up”
“the water stays crystal clear”
“The material is durable”
“definitely keeps the pool clean”
What buyers complain about
“is actively leaking”
“Its a little expensive”
“Too small”
“Bad quality”
“Didnt work”
“Filter does not work”
“Terrible durability”
“Also, putting it together was not easy”
“Not as advertised”
“Wouldnt hold water”
Top return reasons
Common questions
- Is ez pool profitable to sell on Amazon United States?
- The niche generates $44K/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +464.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the ez pool niche?
- 10 brands and 55 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in ez pool?
- Top complaints mined from reviews: Leak-Proof, Value For Money, Size-Overall. The return rate is 0.2%.
- When does demand for ez pool peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 29.9× the quietest.
- What does it cost to enter the ez pool niche?
- Listings span $63.07–$290.88; the average listing price is $135.30 (sweet spot $15–$100). The average incumbent carries 3,842 reviews — the moat a new listing must climb.