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Ez-flo

Fail

The top 5 brands take 100% of clicks, so Ez-flo is a Fail.

Flapen Score
48
48 / 100
Ranks 6,657 of 8,839 Patio, Lawn & Garden niches · −8 vs the category median of 56
Market size
$145K/yr14K searches / yr
90-day growth
+98.4%search demand this quarter
Competition
83%top-5 click share · 4 brands · 15 sellers

Flapen Score

Ez-flo against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Ez-flo is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez-flo market on Amazon at a glance

Shoppers on Amazon United States searched for Ez-flo 14K times last year and spent an estimated $145K. All 4 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +98.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+98.4%
Conversion, latest week
4.0%
Market size, estimated
$145Ka year
Peak month
May4.3× the quietest month
Top search term
ez flow fertilizer injector9K searches a year

02 · Price

A sale here is worth $255.30.

Listings sell for $255.30 on average, from $35.25 to $745.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $255.30 that is $0 to $26K a year per listing.

Average price
$255.30above the $15 to $100 sweet spot
Price range
$35.25–$745.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,074 within Watering Equipment. It carries 70 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.0%
Average rank
#2,074in Watering Equipment
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
70per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Ez-flo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 214%
  • Brand 34%
  • Brand 44%

Demand

Ez-flo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top Ez-flo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ez flow fertilizer injector9K/yr
  • ez-flo2K/yr
  • ez flow3K/yr

Reviews and returns

What reviews say buyers love and hate about Ez-flo

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Leak-Proof”
2.1%of orders come back
“its been leaking since I purchased”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ez-flo questions

Answered from the same tracked data.