Is estate sale signs profitable to sell on Amazon United States?

The niche generates $330K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +51.0%. Flapen's verdict: Worth a look (69/100).

How competitive is the estate sale signs niche?

15 brands and 17 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in estate sale signs?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 2.6%.

When does demand for estate sale signs peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.8× the quietest.

What does it cost to enter the estate sale signs niche?

Listings span $8.00–$69.05; the average listing price is $24.84 (sweet spot $15–$100). The average incumbent carries 137 reviews — the moat a new listing must climb.

estate sale signs

Worth a look

Shows searches that convert (13.0% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$24.84

avg listing price — sweet spot $15–$100

Review moat

Great137.26

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.00–$69.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+51.0%

90-day search growth — must beat 0% to launch

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Good2.6%

return rate — above 5% kills the launch gate

Market size

Good$330K

$330K/yr · 102K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, estate sale signs is a $330K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 69/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

estate sale signs market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $248K–$311K; units × avg price
Conversion rate: 13.0%
Avg BSR: #1,378
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.5%
Avg brand age: 31 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

26%

ComboJoy18%
Generic16%
Kuco12%
cyrico11%
Rogue River Tactical10%
WHWHW5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.0% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.8×

Open Trend

Top estate sale signs search terms

estate sale signs71K/yr +42.9%10.4% conv.
estate sale signs with stakes13K/yr +117.7%12.2% conv.
estate sale7K/yr +10.5%3.8% conv.
estate sale sign6K/yr +15.6%10.0% conv.
estate sale signs with stakes double sided5K/yr +68.6%11.7% conv.

All search terms

Top estate sale signs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

14Pcs Estate Sale Signs 17 x 13 Estate Sale Arrows Yard Sign Double Sided wth Metal Stake Yard Sale Pricing Stickers Directional Arrows & Fluorescent Neon Stickers

Generic$25.464.2★134 rev

6 Pcs Estate Sale Signs with Stakes 2 Large Estate Sale Signs 17 x 12 and 4 Arrow Yard Signs 17 x 6 with Metal Stakes and Double Sided Waterproof Design for Estate Sale Kit Supplies

ComboJoy$21.574.5★93 rev

Cyrico 6 Pcs Estate Sale Signs with Metal Stakes 2 Estate Sale Yard Signs 17 x 13 and 4 Directional Arrow Sign 17 x 6 Double Sided Waterproof Corrugated Plastic for Outdoor Sale Kit Supplies

cyrico$19.874.2★25 rev

Rogue River Tactical 9 Piece Estate Sale Yard Sign Double Sided With Stake - Large 17 Inch By 13 Inch With Arrows Arrow

Rogue River Tactical$33.924.0★146 rev

[5 Pack] Estate Sale Signs Set - 16 x 12 Inch Double-Sided Yard Signs With Arrows and Metal H Stakes - Property Sale Directional Signs - Weather-Proof

Kuco$24.814.4★506 rev

Newest

by launch date

Estate Sale Signs 5 Pack 17x13 Estate Sale Signs with Stakes Double Sided Waterproof Directional Arrows with Metal Stakes for Property Estate Sale Supplies Red

Koalaat$21.0616 rev

3mo ago

Cyrico 6 Pcs Estate Sale Signs with Metal Stakes 2 Estate Sale Yard Signs 17 x 13 and 4 Directional Arrow Sign 17 x 6 Double Sided Waterproof Corrugated Plastic for Outdoor Sale Kit Supplies

cyrico$19.8725 rev

6mo ago

Estate Sale Signs with H-Stakes 17 x 13 Large Double Sided Yard Sign Weatherproof Corrugated Plastic Sign Easy to Install for Property Liquidation Moving Sale & Community Events (Red)

Aijmguo$9.734 rev

7mo ago

3 Pack Estate Sale Signs with H-Stakes 17 x 13 Large Double Sided Yard Sign Weatherproof Corrugated Plastic Sign Easy to Install for Property Liquidation Moving Sale & Community Events (Red)

Aijmguo$18.984 rev

7mo ago

BLSUREFYX 5 PCS Estate Sale Signs 14.4 x 5.6 Inches Estate Sale Arrows Yard Sign with Stakes Double Sided Weatherproof Estate Yard Sale Sign Estate Sale Supplies Red and White

BLSUREFYX$10.3758 rev

8mo ago

What buyers say about estate sale signs

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“I really liked the quality—they feel durable”

Advertised Vs Actual Product15%

“Did the job”

Size-Overall10%

“The size is just right”

Durability9%

“I really liked the quality—they feel durable”

Value For Money9%

“Great value pack for getting ready for your sale”

Ease Of Use8%

“These came in really handy highly recommended”

Color6%

“nice bright red color”

Water Resistance5%

“The signs are made of a waterproof material”

Strength4%

“Sturdy”

Assembly/Installation4%

“that makes installation easy”

What buyers complain about

Size-Overall56%

“Large size”

Quality-Overall8%

“Cheap”

Strength5%

“the stand could be stronger”

Advertised Vs Actual Product5%

“15 not 16 as description says”

Instructions/User Manual/Troubleshooting3%

“I spent so much time having to change directions”

Color3%

“the colors were extremely lackluster”

Ease Of Use2%

“hard to get off”

Value For Money2%

“Waste of money”

Durability2%

“Only last for a weekend”

Brightness/Shine/Glow2%

“so shiny that it was difficult to write on he signs”

Top return reasons

Size-Overall58%

Advertised Vs Actual Product15%

Quality-Overall7%

Functionality-Overall5%

Strength4%

Value For Money3%