Skip to content
35

envirolog

Skip it

Soft demand (-73.9% this quarter) — this niche doesn't clear our bar today.

Market size 2Growth 0Conversion 18Competition 9Returns 97Price range 78Avg price 95Brand share 18Review moat 72Quality gap 75

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible$30.65

avg listing price — sweet spot $15–$100

Price range

Great$6.00–$49.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good635.78

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad89%

top-5 click share — a locked-up shelf

Market size

Bad$9K

$9K/yr · 21K searches

Growth

Bad-73.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, envirolog is a $9K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 35/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

envirolog market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$31K–$38K
units × avg price
Conversion rate
1.5%
Avg BSR
#19,336
Page quality
0%
Prime
78%
Sponsored
44%
Out of stock
36.3%
Avg brand age
58 months
Avg seller age
162 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

190

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

3%

  • Enviro-Log65%
  • Enviro Log9%
  • Pine Mountain8%
  • Duraflame7%
  • HGD5%
  • GREEN MOUNTAIN FIRE WOOD4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 21 weeks — -73.9% search growth over the last 90 days.
350250Spike '26Prime Day '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top envirolog search terms

  • envirolog8K/yr
  • envirologs fire logs6K/yr
  • enviro log3K/yr
  • enviro logs fire logs4K/yr
All search terms

Top envirolog products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$1K30%$3K45%$4K60%$6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about envirolog

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Beautiful color”

Advertised Vs Actual Product10%

“It does what it advertise”

Value For Money10%

“Worth it”

Durability9%

“Long lasting”

Ease Of Use8%

“Fun and easy to use”

Smell5%

“don't stink or make a lot of smoke”

Quality-Overall4%

“Great product”

Size-Overall4%

“Works well and good size”

Fire Resistance4%

“These are great firelogs”

Ease Of Cleaning3%

“They burn cleanly”

What buyers complain about

Value For Money18%

“Poor Amazon pricing”

Advertised Vs Actual Product18%

“Not as advertised”

Smell15%

“Made the fire smell funny”

Color12%

“the color is very weak”

Durability5%

“Only lasts 1+ hours”

Quality-Overall4%

“Poor quality control”

Flammable4%

“Won't burn, too hard”

Natural Resource Wastage4%

“Waste of moola, nothing changed”

Instructions/User Manual/Troubleshooting4%

“Instructions were wrong”

Charging4%

“Shipped one log not a case charged for case”

Top return reasons

Value For Money29%
Advertised Vs Actual Product18%
Functionality-Overall16%
Color11%
Flammable7%
Defective Material/Parts4%
Size-Overall3%
Smell3%
Ease Of Use2%
Charging1%

Common questions

Is envirolog profitable to sell on Amazon United States?
The niche generates $9K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -73.9%. Flapen's verdict: Skip it (35/100).
How competitive is the envirolog niche?
7 brands and 190 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in envirolog?
Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Smell. The return rate is 0.5%.
What does it cost to enter the envirolog niche?
Listings span $6.00–$49.28; the average listing price is $30.65 (sweet spot $15–$100). The average incumbent carries 636 reviews — the moat a new listing must climb.