entrance sign
Worth a lookShows a thin review moat (77 avg reviews), but a small market ($40K/yr) keeps it on the watch list.
Review moat
Incredible77.18avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Price range
Great$6.78–$40.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$40K$40K/yr · 60K searches
According to Flapen's Amazon United States niche tracking, entrance sign is a $40K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
entrance sign market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $43K–$51K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #3,170
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 82%
- Out of stock
- 1.7%
- Avg brand age
- 35 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
29
Top-5 brand share
53%
Top 20: 94%
Top-5 click share
36%
Top 20: 80%
Open market
42%
- Venicor14%
- Sigo Signs13%
- DIMARONGTON12%
- Signs ByLITA7%
- Rogue River Tactical7%
- SImkha6%
Demand
Weekly Amazon search volume, last 9 weeks — +4.7% search growth over the last 90 days.Top entrance sign search terms
- entrance sign23K/yr
- enter sign10K/yr
- entrance10K/yr
- enter here sign7K/yr
- main entrance sign5K/yr
- entrance signs for business5K/yr
Top entrance sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reflective Entrance Sign 8x12 Rust-Free Aluminum Enter Here Pre-Drilled
DIMARONGTON$8.834.7★41 rev
Right Arrow Entrance Sign 10x14 Inches Rust Free .040 Aluminum Fade Resistant Made in USA by Signs
Sigo Signs$12.864.7★306 rev
Entrance Enter Office Door Sign Metal Business Retail Store Self Adhesive Aluminum Peel and Stick 8x2 Inch Indoor/Outdoor Black (1)
Rogue River Tactical$6.864.2★29 rev
Left Arrow Entrance Sign 10x14 Inches Rust Free .040 Aluminum Fade Resistant Made in USA by Signs
Sigo Signs$13.094.7★306 rev
1PC Welcome Main Entrance Enter Here Sign 14 x 10 Inches - Aluminum - Customer Door Sign For Business
Venicor$13.014.6★18 rev
Newest
by launch date
Entrance Sign Made from Premium Frosted Acrylic Material Super Strong Self-Adhesive Quick and Easy Installation Suitable for Home Hotel Restaurant and Public Areas (9 x 3 Inches White)
XYL HC$7.995 rev
Buryeah Entrance Banner Sign Kit Including 1 Entrance Feather Flag 3 Double Sided Enter Arrows Signs with Metal Stakes for Yard Outside Business Advertising Directional Signage(Red)
Buryeah$39.912 rev
Zonon 2 Pcs Entrance Only and Exit Only Signs Set 80 Mil Aluminum 18 x 12 Inch White Reflective Background with Black Letters Safety for Enter Exit Parking Lot Garage Driveway Business Entrance
Zonon$38.863 rev
Buryeah 2 Sets Entrance Feather Flag 8 ft Entrance Banner Flag with Pole Kit and Ground Stake for Business Advertising Sign for Outside(Red)
Buryeah$40.688 rev
Reflective Entrance Sign 8x12 Rust-Free Aluminum Enter Here Pre-Drilled
DIMARONGTON$8.8341 rev
Trending
90-day click momentumZonon 2 Pcs Entrance Only and Exit Only Signs Set 80 Mil Aluminum 18 x 12 Inch White Reflective Background with Black Letters Safety for Enter Exit Parking Lot Garage Driveway Business Entrance
Zonon$38.865.0★
Entrance Sign Made from Premium Frosted Acrylic Material Super Strong Self-Adhesive Quick and Easy Installation Suitable for Home Hotel Restaurant and Public Areas (9 x 3 Inches White)
XYL HC$7.995.0★
Buryeah Entrance Banner Sign Kit Including 1 Entrance Feather Flag 3 Double Sided Enter Arrows Signs with Metal Stakes for Yard Outside Business Advertising Directional Signage(Red)
Buryeah$39.915.0★
Reflective Entrance Sign 8x12 Rust-Free Aluminum Enter Here Pre-Drilled
DIMARONGTON$8.834.7★
1PC Entrance Sign Left Arrow 14 x 10 Inches - Aluminum - Entry Enter Here Only Sign
Venicor$10.264.7★
What buyers say about entrance sign
What buyers praise and complain about, mined from review topics.What buyers love
“Arrived on schedule, excellent quality”
“Very handy”
“Durable and sturdy”
“Great size”
“As described”
“Nice design”
“Clear with good color”
“these are pretty sturdy”
“Good thickness, not flimsy at all”
“Easy to Install”
What buyers complain about
“some of them are flimsy”
“The flag sign is smaller than expected”
“no self sticking backing”
“NOT THE BEST IT SHOWN FOR”
“Very industrial looking”
“It's not metal”
“The weathered look with the fake rust”
“hard for me to maneuver with my bad hip so I don't use that entrance”
Top return reasons
Common questions
- Is entrance sign profitable to sell on Amazon United States?
- The niche generates $40K/yr across 39 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the entrance sign niche?
- 27 brands and 29 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in entrance sign?
- Top complaints mined from reviews: Strength, Size-Overall, Mounting. The return rate is 2.3%.
- What does it cost to enter the entrance sign niche?
- Listings span $6.78–$40.68; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.