Is electric reel mower profitable to sell on Amazon United States?

The niche generates $478K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +162.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the electric reel mower niche?

12 brands and 41 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in electric reel mower?

Top complaints mined from reviews: Cutting/Trimming, Functionality-Overall, Durability. The return rate is 3.5%.

When does demand for electric reel mower peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.2× the quietest.

What does it cost to enter the electric reel mower niche?

Listings span $39.02–$3457.20; the average listing price is $618.23 (sweet spot $15–$100). The average incumbent carries 3,684 reviews — the moat a new listing must climb.

electric reel mower

Worth a look

Shows demand growing +162.5% this quarter, but pricing outside the sweet spot ($618.23 avg) keeps it on the watch list.

Growth

Incredible+162.5%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Market size

Good$478K

$478K/yr · 115K searches

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,683.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$39.02–$3457.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$618.23

avg listing price — sweet spot $15–$100

Signals Trending Quality Gap High Price

According to Flapen's Amazon United States niche tracking, electric reel mower is a $478K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

electric reel mower market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $155K–$309K; units × avg price
Conversion rate: 0.7%
Avg BSR: #269
Page quality: 0%
Prime: 74%
Sponsored: 89%
Out of stock: 16.4%
Avg brand age: 31 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

Sun Joe32%
PUTT-A-BOUT13%
LawnMaster11%
American Lawn Mower Company9%
Walensee7%
Fiskars6%

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +162.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.2×

Open Trend

Top electric reel mower search terms

electric reel mower40K/yr +153.2%0.2% conv.
gas reel mower10K/yr +154.8%0.1% conv.
greens mower10K/yr +189.2%0.1% conv.
putting green mower9K/yr +225.3%0.1% conv.
reel mower with grass catcher6K/yr +496.5%1.3% conv.
reel mower gas6K/yr +120.0%0.0% conv.
battery reel mower5K/yr +126.3%0.5% conv.
reel mower electric4K/yr +132.0%0.1% conv.
powered reel mower4K/yr +172.9%0.1% conv.
gas powered reel mower4K/yr +133.8%0.2% conv.

All search terms

Top electric reel mower products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Joe Cordless Electric Push Lawn Mower with 11.9-Gal Bag 15-Inch Cutting Width 360W Motor - Heavy-Duty Yard Trimmer for Gardening Care and Maintenance IONMAX 24V-CRLM15

Sun Joe$234.243.2★140 rev

Putt-A-Bout Grassroots Par Three Putting Green (9-feet x 3-feet)

PUTT-A-BOUT$39.024.6★23,026 rev

Walensee 16 Cordless Electric Reel Lawn Mower Battery Powered Push Mower with 236Wh Batteries 380W Motor 22500RPM Precision Reel Lawn Mower for Small Yard Garden & Golf Green

Walensee$194.342.6★37 rev

LawnMaster LMRM1801 Push Reel Lawn Mower 18-Inch 5-Blade

LawnMaster$105.554.1★1,722 rev

American Lawn Mower 1204-14 14-Inch 4-Blade Push Reel Lawn Mower Red

American Lawn Mower Company$86.454.3★14,997 rev

Newest

by launch date

WORKPROX 16-Inch Push Reel Lawn Mower Adjustable Height 5-Blade Reel Mower with Removable 8-Gallon Grass Catcher for Yards and Gardens Black

WORKPRO$143.9211 rev

3mo ago

LawnMaster 20 5-Blade Push Reel Lawn Mower LMRM2001

LawnMaster$128.961,722 rev

4mo ago

Genuine OEM Gas Powered 25 in. Greens Keeper 10 Blade 9.5 GT B&S Engine McLane Reel Mower 25-9.50GT-10-GK

Single Cylinder Repair$3096.140 rev

5mo ago

Genuine OEM Gas Powered 20 in. Greens Keeper 10 Blade 5.5 GT B&S Engine McLane Reel Mower 20-5.50GT-10-GK

Single Cylinder Repair$2899.720 rev

5mo ago

Walensee 16 Cordless Electric Reel Lawn Mower Battery Powered Push Mower with 236Wh Batteries 380W Motor 22500RPM Precision Reel Lawn Mower for Small Yard Garden & Golf Green

Walensee$194.3437 rev

10mo ago

What buyers say about electric reel mower

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to push”

Cutting/Trimming14%

“Great precision cut”

Quality-Overall12%

“Great quality, easy set up”

Assembly/Installation11%

“Easy to install”

Value For Money8%

“Great for the price”

Advertised Vs Actual Product3%

“This product is as advertised”

Weight Light3%

“Very lightweight mat so its easy to store”

Durability2%

“It is very durable”

Fun/Entertainment Experience2%

“Fun for the whole family”

Size-Overall1%

“Great size”

What buyers complain about

Cutting/Trimming13%

“Barely cuts grass”

Functionality-Overall11%

“Barely works”

Durability7%

“It broke within 25 minutes of use”

Jamming/Clogging7%

“clog up”

Quality-Overall7%

“Poor quality control”

Ease Of Use4%

“its not as easy”

Assembly/Installation4%

“Dangerous Assembly And Poor Instructions”

Size-Overall3%

“The basket is somewhat small”

Value For Money3%

“Waste of money”

Mounting2%

“I cannot finish putting the lawnmower together without the C Clamp”

Top return reasons

Cutting/Trimming26%

Functionality-Overall15%

Size-Overall8%

Defective Material/Parts7%

Advertised Vs Actual Product7%

Ease Of Use7%

Jamming/Clogging4%