Is electric reel mower profitable to sell on Amazon United States?

The niche generates $478K/yr across 19 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +162.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the electric reel mower niche?

12 brands and 41 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in electric reel mower?

Top complaints mined from reviews: Cutting/Trimming, Functionality-Overall, Durability. The return rate is 3.5%.

When does demand for electric reel mower peak?

Demand peaks in Apr–May–Jun–Jul; the busiest month runs 10.2× the quietest.

What does it cost to enter the electric reel mower niche?

Listings span $39.02–$3457.20; the average listing price is $618.23 (sweet spot $15–$100). The average incumbent carries 3,684 reviews — the moat a new listing must climb.

Electric Reel Mower

Worth a look

Shows demand growing +162.5% this quarter, but pricing outside the sweet spot ($618.23 avg) keeps it on the watch list.

Growth

Incredible+162.5%

90-day search growth — must beat 0% to launch

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Market size

Good$478K

$478K/yr · 115K searches

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,683.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$39.02–$3457.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$618.23

avg listing price — sweet spot $15–$100

Signals Trending Quality Gap High Price

Is electric reel mower profitable on Amazon?

According to Flapen's Amazon United States niche tracking, electric reel mower is a $478K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

electric reel mower market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $155K–$309K; units × avg price
Conversion rate: 0.7%
Avg BSR: #269
Page quality: 0%
Prime: 74%
Sponsored: 89%
Out of stock: 16.4%
Avg brand age: 31 months
Avg seller age: 162 days

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

Sun Joe32%
PUTT-A-BOUT13%
LawnMaster11%
American Lawn Mower Company9%
Walensee7%
Fiskars6%

electric reel mower demand & seasonality

Weekly Amazon search volume, last 62 weeks — +162.5% search growth over the last 90 days.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.2×

Open Trend

Top electric reel mower search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

electric reel mower40K/yr +153.2%0.2% conv.
gas reel mower10K/yr +154.8%0.1% conv.
greens mower10K/yr +189.2%0.1% conv.
putting green mower9K/yr +225.3%0.1% conv.
reel mower with grass catcher6K/yr +496.5%1.3% conv.
reel mower gas6K/yr +120.0%0.0% conv.
battery reel mower5K/yr +126.3%0.5% conv.
reel mower electric4K/yr +132.0%0.1% conv.
powered reel mower4K/yr +172.9%0.1% conv.
gas powered reel mower4K/yr +133.8%0.2% conv.

All search terms

Top electric reel mower products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Joe Cordless Electric Push Lawn Mower with 11.9-Gal Bag 15-Inch Cutting Width 360W Motor - Heavy-Duty Yard Trimmer for Gardening Care and Maintenance IONMAX 24V-CRLM15

Sun Joe$234.243.2★140 rev

Putt-A-Bout Grassroots Par Three Putting Green (9-feet x 3-feet)

PUTT-A-BOUT$39.024.6★23,026 rev

Walensee 16 Cordless Electric Reel Lawn Mower Battery Powered Push Mower with 236Wh Batteries 380W Motor 22500RPM Precision Reel Lawn Mower for Small Yard Garden & Golf Green

Walensee$194.342.6★37 rev

LawnMaster LMRM1801 Push Reel Lawn Mower 18-Inch 5-Blade

LawnMaster$105.554.1★1,722 rev

American Lawn Mower 1204-14 14-Inch 4-Blade Push Reel Lawn Mower Red

American Lawn Mower Company$86.454.3★14,997 rev

Newest

by launch date

WORKPROX 16-Inch Push Reel Lawn Mower Adjustable Height 5-Blade Reel Mower with Removable 8-Gallon Grass Catcher for Yards and Gardens Black

WORKPRO$143.9211 rev

3mo ago

LawnMaster 20 5-Blade Push Reel Lawn Mower LMRM2001

LawnMaster$128.961,722 rev

4mo ago

Genuine OEM Gas Powered 25 in. Greens Keeper 10 Blade 9.5 GT B&S Engine McLane Reel Mower 25-9.50GT-10-GK

Single Cylinder Repair$3096.140 rev

5mo ago

Genuine OEM Gas Powered 20 in. Greens Keeper 10 Blade 5.5 GT B&S Engine McLane Reel Mower 20-5.50GT-10-GK

Single Cylinder Repair$2899.720 rev

5mo ago

Walensee 16 Cordless Electric Reel Lawn Mower Battery Powered Push Mower with 236Wh Batteries 380W Motor 22500RPM Precision Reel Lawn Mower for Small Yard Garden & Golf Green

Walensee$194.3437 rev

10mo ago

What reviews say buyers love and hate about electric reel mower

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Easy to push”

Cutting/Trimming14%

“Great precision cut”

Quality-Overall12%

“Great quality, easy set up”

Assembly/Installation11%

“Easy to install”

Value For Money8%

“Great for the price”

Advertised Vs Actual Product3%

“This product is as advertised”

Weight Light3%

“Very lightweight mat so its easy to store”

Durability2%

“It is very durable”

Fun/Entertainment Experience2%

“Fun for the whole family”

Size-Overall1%

“Great size”

What buyers complain about

Cutting/Trimming13%

“Barely cuts grass”

Functionality-Overall11%

“Barely works”

Durability7%

“It broke within 25 minutes of use”

Jamming/Clogging7%

“clog up”

Quality-Overall7%

“Poor quality control”

Ease Of Use4%

“its not as easy”

Assembly/Installation4%

“Dangerous Assembly And Poor Instructions”

Size-Overall3%

“The basket is somewhat small”

Value For Money3%

“Waste of money”

Mounting2%

“I cannot finish putting the lawnmower together without the C Clamp”

Top return reasons

Cutting/Trimming26%

Functionality-Overall15%

Size-Overall8%

Defective Material/Parts7%

Advertised Vs Actual Product7%

Ease Of Use7%

Jamming/Clogging4%