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Electric Reel Mower

Maybe

Search demand grew +162.5% this quarter. But products sell for $618.23 on average, outside the sweet spot, so Electric Reel Mower is a Maybe.

Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$478K/yr115K searches / yr
90-day growth
+162.5%search demand this quarter
Competition
60%top-5 click share · 12 brands · 41 sellers

Flapen Score

Electric Reel Mower against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Electric Reel Mower is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Reel Mower market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Reel Mower 115K times last year and spent an estimated $478K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +162.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $478K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+162.5%
Conversion, latest week
0.7%
Market size, estimated
$478Ka year
Peak month
April10.2× the quietest month
Top search term
electric reel mower40K searches a year

02 · Price

A sale here is worth $618.23.

Listings sell for $618.23 on average, from $39.02 to $3457.20. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $618.23 that is $0 to $62K a year per listing.

Average price
$618.23above the $15 to $100 sweet spot
Price range
$39.02–$3457.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$62K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #269 within Lawn Mowers & Tractors. It carries 3,684 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
74%
Out of stock, average day
16.4%
Average rank
#269in Lawn Mowers & Tractors
Average rating
3.94 starsAmazon United States average 4.42 stars
Average reviews
3,684per listing
Listings tracked
19

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Electric Reel Mower products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

$0$48K$96K$143K$191K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

12 rising

Sellers

41

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

23%

  • Sun Joe32%
  • PUTT-A-BOUT13%
  • LawnMaster11%
  • American Lawn Mower Company9%
  • Walensee7%
  • Fiskars6%

Demand

Electric Reel Mower search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 10.2×

Search terms

Top Electric Reel Mower search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • electric reel mower40K/yr
  • gas reel mower10K/yr
  • greens mower10K/yr
  • putting green mower9K/yr
  • reel mower with grass catcher6K/yr
  • reel mower gas6K/yr
  • battery reel mower5K/yr
  • reel mower electric4K/yr
  • powered reel mower4K/yr
  • gas powered reel mower4K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Reel Mower

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Cutting/Trimming”
3.5%of orders come back
“Barely cuts grass”
A buyer, on “Cutting/Trimming”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Electric Reel Mower questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data