electric awning
Worth a lookShows a fragmented shelf (top 5 take 23% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great23%top-5 click share — an open shelf
Growth
Great+97.5%90-day search growth — must beat 0% to launch
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great354.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Okay$132K$132K/yr · 182K searches
Price range
Bad$47.99–$1977.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$560.22avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, electric awning is a $132K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
electric awning market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $56K–$140K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 27%
- Sponsored
- 84%
- Out of stock
- 14.8%
- Avg brand age
- 36 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
31
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
23%
Top 20: 55%
Open market
26%
- ALEKO22%
- Outsunny15%
- HOMEDEMO12%
- Diensweek12%
- AECOJOY8%
- Yoolax6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +97.5% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.7×
Top electric awning search terms
- motorized retractable awnings13K/yr
- electric awnings for patio16K/yr
- electric awning15K/yr
- motorized retractable awning12K/yr
- sunsetter awning prices9K/yr
- retractable patio awning motorized8K/yr
- sunsetter11K/yr
- motorized awnings for patio11K/yr
- motorized awning11K/yr
- retractable awning motorized14K/yr
Top electric awning products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HOMEDEMO 10x 8 Electric Retractable Awning for Patio Motorized Awnings UV & Waterproof Polyester Cover and Aluminum Frame for Outdoor Deck Sunshade Shelter Crank Handle Yard Beige Balcony
HOMEDEMO$371.743.9★31 rev
Aleko 16x10 feet Caribbean Style Electric Black Frame Awning Remote Control Motorized & Manual Crank Outdoor Shade Canopy with UV-Resistant Fabric - Desert Sand
ALEKO$424.434.0★365 rev
AECOJOY 1310 Patio Awning Retractable Awning Sun Shade Awning Cover Outdoor Patio Canopy Sunsetter Deck Awnings with Manual Crank Handle Beige
AECOJOY$201.344.0★1,451 rev
Yoolax 12x8.2 Solar Motorized Retractable Awnings for Patio Electric Retractable Awning with Smart Wind Sense Full Cassette Design Waterproof Fabric for Outdoor (Black)
Yoolax$1945.685.0★3 rev
Aleko 16x10 feet Electric Outdoor Patio Awning Caribbean Style Sun Shade for Patios & Outside Retractable Awning for Doors & Windows Outdoor Shade with UV-Resistant Fabric - Gray
ALEKO$421.034.0★634 rev
Newest
by launch date
Aoxun Motorized Retractable Awning 15x10 FT Electric Patio Awning with Remote Control Manual Crank 280g Waterproof Polyester Canopy Outdoor Sunshade for Deck Window Balcony Gray
Aoxun$550.421 rev
13 x 10 Awning for Patio Sunsetter Retractable Awning Waterproof Cover Outdoor Patio Canopy Sun Shade with Manual Crank Handle Porch Shades for Outdoor House Deck Gray
GDPFN$187.2360 rev
HOMEDEMO 10x 8 Electric Retractable Awning for Patio Motorized Awnings UV & Waterproof Polyester Cover and Aluminum Frame for Outdoor Deck Sunshade Shelter Crank Handle Yard Beige Balcony
HOMEDEMO$371.7431 rev
HOMEDEMO 12x9.8 Electric Retractable Awning for Patio Motorized Awnings Sunshade Shelter Crank Handle UV & Waterproof Polyester Cover and Aluminum Frame for Outdoor Deck Balcony Yard Beige
HOMEDEMO$514.8031 rev
HOMEDEMO 10x8 Retractable Awning for Patio Manual Awnings Sunshade Shelter Crank Handle UV & Water-Resistant Polyester Cover and Aluminum Frame for Balcony Yard Outdoor Deck Beige
HOMEDEMO$181.91118 rev
Trending
90-day click momentum13 x 10 Awning for Patio Sunsetter Retractable Awning Waterproof Cover Outdoor Patio Canopy Sun Shade with Manual Crank Handle Porch Shades for Outdoor House Deck Gray
GDPFN$187.234.0★
Aoxun Motorized Retractable Awning 15x10 FT Electric Patio Awning with Remote Control Manual Crank 280g Waterproof Polyester Canopy Outdoor Sunshade for Deck Window Balcony Gray
Aoxun$550.425.0★
Outsunny 10 x 8 Electric Awning Retractable Awning UV Protection Sun Shade Shelter with Remote Controller and Manual Crank Handle for Deck Balcony Yard Dark Gray
Outsunny$223.253.7★
HOMEDEMO 10x8 Retractable Awning for Patio Manual Awnings Sunshade Shelter Crank Handle UV & Water-Resistant Polyester Cover and Aluminum Frame for Balcony Yard Outdoor Deck Beige
HOMEDEMO$181.914.1★
HOMEDEMO 10x 8 Electric Retractable Awning for Patio Motorized Awnings UV & Waterproof Polyester Cover and Aluminum Frame for Outdoor Deck Sunshade Shelter Crank Handle Yard Beige Balcony
HOMEDEMO$371.743.9★
What buyers say about electric awning
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy install”
“Great Value”
“This is great for shade”
“works as expected”
“Easy to use”
“Very sturdy and durable”
“Perfect size”
“Instructions made easy”
“Solid unit”
What buyers complain about
“make it very hard to assemble”
“Inadequate instructions”
“Cheaply made”
“This is not durable at all”
“Not sturdy”
“Wrong size”
“Actually they aren't pictures”
“The seams were poorly over stitched”
“Overpriced, poorly engeneered”
“It does not actually function”
Top return reasons
Common questions
- Is electric awning profitable to sell on Amazon United States?
- The niche generates $132K/yr across 82 tracked products. 15 of 22 products launched in the last 360 days are still selling. 90-day search growth is +97.5%. Flapen's verdict: Worth a look (60/100).
- How competitive is the electric awning niche?
- 23 brands and 31 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in electric awning?
- Top complaints mined from reviews: Assembly/Installation, Instructions/User Manual/Troubleshooting, Quality-Overall. The return rate is 1.5%.
- When does demand for electric awning peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.7× the quietest.
- What does it cost to enter the electric awning niche?
- Listings span $47.99–$1977.28; the average listing price is $560.22 (sweet spot $15–$100). The average incumbent carries 354 reviews — the moat a new listing must climb.