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50

edamame seeds

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($5.37–$15.00) keeps it on the watch list.

Market size 14Growth 66Conversion 97Competition 20Returns 100Price range 0Avg price 24Brand share 10Review moat 74Quality gap 96

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Review moat

Good539.36

avg incumbent reviews — the moat a new listing must climb

Growth

Good+44.9%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.53

avg listing price — sweet spot $15–$100

Competition

Bad76%

top-5 click share — a locked-up shelf

Market size

Bad$56K

$56K/yr · 44K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad$5.37–$15.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, edamame seeds is a $56K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

edamame seeds market data

Units sold / yr
6K–8K
avg 500–750/product
Revenue / yr
$51K–$68K
units × avg price
Conversion rate
14.9%
Avg BSR
#1,234
Page quality
0%
Prime
79%
Sponsored
57%
Out of stock
1.9%
Avg brand age
61 months
Avg seller age
162 days

Competition & brand share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

8

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

3%

  • Sow Right Seeds37%
  • SURVIVAL GARDEN SEEDS27%
  • KVITER17%
  • Isla's garden seeds9%
  • Thresh Seed Co.6%
  • The Only Bean1%
  • Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +44.9% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.0×

Top edamame seeds products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$6K20%$11K30%$17K40%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about edamame seeds

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall27%

“Such a yummy snack”

Nutritional Content14%

“high in protein”

Crispiness9%

“Good crunch”

Plant Growth9%

“Great plant seeds”

Flavor8%

“Good flavors, good crunch”

Health Benefits-Overall6%

“They are also healthy”

Salt Content6%

“the crispy beans satisfy my need for a salty snack”

Quality-Overall4%

“the seeds appear to be of good quality”

Value For Money4%

“Great value”

Freshness3%

“Always nice and fresh”

What buyers complain about

Plant Growth41%

“Poor germination”

Taste-Overall12%

“It tasted like powdered chemicals”

Flavor9%

“very gritty, like flavored dirt/sand”

Value For Money5%

“Its not worth the money”

Nutritional Content5%

“Sad as they contain a lot of protein”

Salt Content4%

“High salt content raised my blood pressure off the charts”

Moist/Dry4%

“Very dry, tasteless”

Quality-Overall3%

“Junk seed”

Spiciness2%

“I dont like the hot beans”

Ease Of Chewing/Swallowing2%

“If you have trouble with your teeth or chewing food”

Top return reasons

Plant Growth56%
Functionality-Overall31%
Advertised Vs Actual Product6%
Water Resistance6%

Common questions

Is edamame seeds profitable to sell on Amazon United States?
The niche generates $56K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +44.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the edamame seeds niche?
8 brands and 8 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in edamame seeds?
Top complaints mined from reviews: Plant Growth, Taste-Overall, Flavor. The return rate is 0.1%.
When does demand for edamame seeds peak?
Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.0× the quietest.
What does it cost to enter the edamame seeds niche?
Listings span $5.37–$15.00; the average listing price is $8.53 (sweet spot $15–$100). The average incumbent carries 539 reviews — the moat a new listing must climb.