Easter Pillow Covers 18x18

Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -89.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months

675K

Growth, 90 days vs prior 90

-89.6%

Conversion, latest week

2.2%

Market size, estimated

$199Ka year

Peak month

March98.8× the quietest month

Top search term

summer outdoor pillow covers30K searches a year

Listings sell for $13.43 on average, from $6.21 to $24.38. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $13.43 that is $1K to $3K a year per listing.

Average price

$13.43under the $15 to $100 sweet spot

Price range

$6.21–$24.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.7%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #499 within Decorative Pillows. It carries 1,078 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#499in Decorative Pillows

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,078per listing

Listings tracked

63

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months