Easter Doormat

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months

338K

Growth, 90 days vs prior 90

-99.1%

Conversion, latest week

0.0%

Market size, estimated

$0a year

Peak month

March284.7× the quietest month

Top search term

easter door mat94K searches a year

Listings sell for $16.72 on average, from $12.23 to $26.29. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $16.72 that is $0 to $2K a year per listing.

Average price

$16.72inside the $15 to $100 sweet spot

Price range

$12.23–$26.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

4.5%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #2,554 within Doormats. It carries 183 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

100%

Out of stock, average day

19.4%

Average rank

#2,554in Doormats

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

183per listing

Listings tracked

5

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

20 months