Is easter doormat profitable to sell on Amazon United States?

The niche generates $0/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (24/100).

How competitive is the easter doormat niche?

5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in easter doormat?

Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 4.5%.

When does demand for easter doormat peak?

Demand peaks in Feb–Mar; the busiest month runs 284.7× the quietest.

What does it cost to enter the easter doormat niche?

Listings span $12.23–$26.29; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 183 reviews — the moat a new listing must climb.

easter doormat

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Great182.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.72

avg listing price — sweet spot $15–$100

Price range

Great$12.23–$26.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$0

$0/yr · 338K searches

Growth

Bad-99.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, easter doormat is a $0/yr Amazon United States market (338K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 24/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

easter doormat market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $167K–$209K; units × avg price
Conversion rate: 0.0%
Avg BSR: #2,554
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 19.4%
Avg brand age: 20 months
Avg seller age: 208 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

GRETJOB24%
FGSS24%
Duraaamo20%
Eohak19%
rosulasi13%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -99.1% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 284.7×

Open Trend

Top easter doormat search terms

easter door mat94K/yr -99.3%0.3% conv.
easter rug37K/yr -98.7%0.0% conv.
easter rugs32K/yr -98.6%0.0% conv.
easter doormat22K/yr -98.5%0.0% conv.
easter welcome mat14K/yr -98.9%0.0% conv.
easter outdoor mat15K/yr -99.0%0.0% conv.
easter front door mat15K/yr -99.0%0.0% conv.
easter outdoor rug18K/yr -99.3%0.0% conv.
easter mat15K/yr -99.3%0.0% conv.
easter door mats7K/yr -98.6%0.0% conv.

All search terms

Top easter doormat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GRETJOB Artificial Blank Door Mats for Crafting Plain Door Mat for Painting 30x17 Inch (Rabbit)

GRETJOB$16.183.4★99 rev

FGSS Easter Coir Doormat Spring Welcome Mat - Colorful Easter Eggs Front Door Mat Indoor Outdoor Entrance Decor 17 X 29 Inch

FGSS$16.054.2★534 rev

Duraaamo Spring Pastel Checkered Rug 24 x 35 Inch Checkered Area Rug Outdoor Colored Front Porch Door Mat Welcome Spring Layering Rustic Mat Entryway Farmhouse Decor

Duraaamo$26.294.2★183 rev

Eohak Easter-Welcome-Doormat Outdoor-Entrance Colorful Easter Eggs Front Door Mat Funny Easter Doormat 17 X 29 Inch

Eohak$12.844.2★84 rev

Easter Kitchen Rugs Set of 2 Cute Bunny Spring Floral Kitchen Mats for Floor Non Slip Absorbent Rubber Bathroom Rugs Easter Door Mat Spring Holiday Indoor Home Bath Mat Dining Room Decorations

rosulasi$12.234.4★14 rev

Newest

by launch date

Easter Kitchen Rugs Set of 2 Cute Bunny Spring Floral Kitchen Mats for Floor Non Slip Absorbent Rubber Bathroom Rugs Easter Door Mat Spring Holiday Indoor Home Bath Mat Dining Room Decorations

rosulasi$12.2314 rev

6mo ago

GRETJOB Artificial Blank Door Mats for Crafting Plain Door Mat for Painting 30x17 Inch (Rabbit)

GRETJOB$16.1899 rev

8mo ago

Duraaamo Spring Pastel Checkered Rug 24 x 35 Inch Checkered Area Rug Outdoor Colored Front Porch Door Mat Welcome Spring Layering Rustic Mat Entryway Farmhouse Decor

Duraaamo$26.29183 rev

1y ago

Eohak Easter-Welcome-Doormat Outdoor-Entrance Colorful Easter Eggs Front Door Mat Funny Easter Doormat 17 X 29 Inch

Eohak$12.8484 rev

1y ago

FGSS Easter Coir Doormat Spring Welcome Mat - Colorful Easter Eggs Front Door Mat Indoor Outdoor Entrance Decor 17 X 29 Inch

FGSS$16.05534 rev

2y ago

What buyers say about easter doormat

What buyers praise and complain about, mined from review topics.

What buyers love

Design-Overall19%

“The design was cute”

Advertised Vs Actual Product19%

“Looks just like the pictur”

Color17%

“Color was great”

Size-Overall17%

“The size is good”

What buyers complain about

Quality-Overall22%

“It looks very cheap”

Color14%

“The description, material and color is not S described or pictured”

Size-Overall13%

“Very small”

Advertised Vs Actual Product10%

“Looks can be deceiving”

Thickness8%

“Thin”

Material Quality6%

“Deceiving look on the quality of material”

Value For Money5%

“especially for something so expensive”

Stain Resistance4%

“its already noticing fading”

Durability4%

“Doesnt last”

Suitable For Outdoor2%

“Not recommended for outdoor”

Top return reasons

Size-Overall35%

Advertised Vs Actual Product19%

Material Quality16%

Quality-Overall14%

Color5%

Stain Resistance2%

Strength2%

Value For Money2%

Flatness2%

Weight Light1%

Common questions

Is easter doormat profitable to sell on Amazon United States?: The niche generates $0/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -99.1%. Flapen's verdict: Skip it (24/100).
How competitive is the easter doormat niche?: 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in easter doormat?: Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 4.5%.
When does demand for easter doormat peak?: Demand peaks in Feb–Mar; the busiest month runs 284.7× the quietest.
What does it cost to enter the easter doormat niche?: Listings span $12.23–$26.29; the average listing price is $16.72 (sweet spot $15–$100). The average incumbent carries 183 reviews — the moat a new listing must climb.