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Easter Decorations Outdoor

Maybe

The top 5 brands take only 26% of clicks. But demand is soft, at -96.7% this quarter, so Easter Decorations Outdoor is a Maybe.

Flapen Score
55
55 / 100
Ranks 4,476 of 8,839 Patio, Lawn & Garden niches · −1 vs the category median of 56
Market size
$173K/yr578K searches / yr
90-day growth
-96.7%search demand this quarter
Competition
19%top-5 click share · 49 brands · 53 sellers

Flapen Score

Easter Decorations Outdoor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Easter Decorations Outdoor is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Decorations Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Decorations Outdoor 578K times last year and spent an estimated $173K. The top 5 brands take 26% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 578K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -96.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
578K
Growth, 90 days vs prior 90
-96.7%
Conversion, latest week
1.1%
Market size, estimated
$173Ka year
Peak month
March121.1× the quietest month
Top search term
easter inflatables164K searches a year

02 · Price

A sale here is worth $26.48.

Listings sell for $26.48 on average, from $11.13 to $62.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At $26.48 that is $0 to $3K a year per listing.

Average price
$26.48inside the $15 to $100 sweet spot
Price range
$11.13–$62.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #1,244 within Outdoor Holiday Decorations. It carries 475 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#1,244in Outdoor Holiday Decorations
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
475per listing
Listings tracked
61

04 · Newcomers

2 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Easter Decorations Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

49 falling

Sellers

53

Top-5 brand share

26%

Top 20: 67%

Top-5 click share

19%

Top 20: 54%

Open market

70%

  • Brand 17%
  • Brand 26%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Easter Decorations Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 121.1×

Search terms

Top Easter Decorations Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter inflatables164K/yr
  • bunny outdoor decor11K/yr
  • outdoor bunny decor17K/yr
  • easter inflatables outdoor decorations96K/yr
  • easter inflatable51K/yr
  • easter blow up yard decorations52K/yr
  • easter lawn decorations15K/yr
  • easter blow up23K/yr
  • easter yard signs19K/yr
  • easter yard stakes16K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Decorations Outdoor

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
2.4%of orders come back
“much larger than I anticipated for”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Easter Decorations Outdoor questions

Answered from the same tracked data.