Earwig Repellent

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +96.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.3M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

+96.9%

Conversion, latest week

13.3%

Market size, estimated

$10.3Ma year

Peak month

June3.2× the quietest month

Top search term

diatomaceous earth1.8M searches a year

Listings sell for $21.46 on average, from $9.97 to $36.59. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 20,000 to 25,000 of them. At $21.46 that is $429K to $537K a year per listing.

Average price

$21.46inside the $15 to $100 sweet spot

Price range

$9.97–$36.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

20,000–25,000

Revenue per listing a year

$429K–$537K

Returns

1.2%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #89 within Soils, Mulches & Planting Media. It carries 11,692 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#89in Soils, Mulches & Planting Media

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

11,692per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

46 months