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Earwig

Maybe

Search demand grew +247.8% this quarter. But the top 5 brands take 99% of clicks, so Earwig is a Maybe.

Filters Trending
Flapen Score
62
62 / 100
Top 25% of 8,839 Patio, Lawn & Garden niches · +6 vs the category median of 56
Market size
$605K/yr169K searches / yr
90-day growth
+247.8%search demand this quarter
Competition
70%top-5 click share · 6 brands · 39 sellers

Flapen Score

Earwig against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Earwig is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Earwig market on Amazon at a glance

Shoppers on Amazon United States searched for Earwig 169K times last year and spent an estimated $605K. The top 5 brands take 99% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 14.1% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +247.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $605K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+247.8%
Conversion, latest week
14.1%
Market size, estimated
$605Ka year
Top search term
sluggo plus147K searches a year

02 · Price

A sale here is worth $25.36.

Listings sell for $25.36 on average, from $8.72 to $96.74. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $25.36 that is $38K to $51K a year per listing.

Average price
$25.36inside the $15 to $100 sweet spot
Price range
$8.72–$96.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$38K–$51K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Baits & Lures. It carries 3,280 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#83in Baits & Lures
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,280per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Earwig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

39

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 174%
  • Brand 211%
  • Brand 39%
  • Brand 43%
  • Brand 52%
  • Brand 61%

Search terms

Top Earwig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sluggo plus147K/yr
  • sluggo plus 5 lb5K/yr
  • monterey sluggo plus4K/yr
  • pill bug killer5K/yr
  • sluggo plus organic3K/yr
  • roly poly killer2K/yr
  • rolly polly killer2K/yr
  • sluggo plus kills earwigs pillbugs slugs snails2K/yr

Reviews and returns

What reviews say buyers love and hate about Earwig

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Pest/Insect Control”
35%of negative reviews mention “Pest/Insect Control”
0.9%of orders come back
“It attracts flies, horribly”
A buyer, on “Pest/Insect Control”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Earwig questions

Answered from the same tracked data.