earwig
Worth a lookShows demand growing +247.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+247.8%90-day search growth — must beat 0% to launch
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$25.36avg listing price — sweet spot $15–$100
Price range
Great$8.72–$96.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$605K$605K/yr · 169K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,280.06avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, earwig is a $605K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
earwig market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $634K–$761K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #83
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
39
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Monterey74%
- Saloogoe11%
- Garden Safe9%
- Lunker City3%
- Bonide2%
- Corry's1%
Top earwig search terms
- sluggo plus147K/yr
- sluggo plus 5 lb5K/yr
- monterey sluggo plus4K/yr
- pill bug killer5K/yr
- sluggo plus organic3K/yr
- roly poly killer2K/yr
- rolly polly killer2K/yr
- sluggo plus kills earwigs pillbugs slugs snails2K/yr
Top earwig products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monterey Sluggo Plus Bundled with Measuring Spoon - Snail & Slug Killer Plus Controls Other Insects OMRI Listed for Organic Gardening - 2.5 lb jug
Monterey$36.524.7★263 rev
Monterey Sluggo Plus Bundled with Measuring Spoon - Snail & Slug Killer Plus Controls Other Insects OMRI Listed for Organic Gardening - 1 lb
Monterey$21.464.7★314 rev
Monterey Sluggo Plus Bundled with Measuring Spoon - Snail & Slug Killer Plus Controls Other Insects OMRI Listed for Organic Gardening - 5 lb jug
Monterey$52.824.7★1,298 rev
Monterey Sluggo Maxx Bundled with Measuring Spoon - Organic Gardening Slug and Snail Killer for Garden - Pet and Wildlife Friendly - 1 lb
Monterey$20.204.4★94 rev
Garden Safe Brand Slug & Snail Bait Granules 2 Pounds Slugs & Snails Begin to Die Within 3 to 6 Days Can Be Used Around Pets & Wildlife For Lawns Gardens & Greenhouses 1 Pack
Garden Safe$11.424.5★10,364 rev
Newest
by launch dateMonterey Sluggo Plus Bundled with Measuring Spoon - Snail & Slug Killer Plus Controls Other Insects OMRI Listed for Organic Gardening - 2.5 lb jug
Monterey$36.52263 rev
Monterey Sluggo Maxx Bundled with Measuring Spoon - Organic Gardening Slug and Snail Killer for Garden - Pet and Wildlife Friendly - 1 lb
Monterey$20.2094 rev
Monterey Sluggo Snail & Slug Killer Bundled with Measuring Spoon - OMRI Listed for Organic Gardening - Wildlife and Pet Friendly - 2.5 lb jug
Monterey$29.12441 rev
Monterey Sluggo Snail & Slug Killer Bundled with Measuring Spoon - OMRI Listed for Organic Gardening - Wildlife and Pet Friendly - 1 lb Shaker can
Monterey$17.4158 rev
Monterey Sluggo Maxx Bundled with Measuring Spoon - Organic Gardening Slug and Snail Killer for Garden - Pet and Wildlife Friendly - 2 lb jug
Monterey$35.3295 rev
Trending
90-day click momentum
Saloogoe Womens Tank Tops Summer Casual Clothes Trendy Flowy Shirts Plus Size Clothes Maternity Spring Tops Fashion Clothing Plus Size 2026 Black XXL
Saloogoe$8.724.5★
Saloogoe Womens Clothes Summer Concert Outfits Turquoise Tops Plus Size Trending 2026 4XL
Saloogoe$13.924.5★
Saloogoe Sweaters for Women Trendy Long Sleeve Shirts Basic Tops Tunic Sweatshirts Black Winter Clothes Old Money Plus Size Clothing
Saloogoe$14.384.3★
Lunker City Fishing 4.5 Slug-Go Original Soft Plastic Bass Lure Stick Bait Worm 8 Per Bag Made in The USA - Arkansas Shiner 06
Lunker City$9.944.5★
Saloogoe Womens Tank Tops 2026 Long Work Shirts Maternity Summer Clothes Flowy Green L
Saloogoe$16.154.6★
What buyers say about earwig
What buyers praise and complain about, mined from review topics.What buyers love
“no more ants”
“As advertised”
“healthier plants overall”
“Easy to use”
“Very reliable product”
“Fits nice”
“Overall, a great option if you want a more natural and low-odor way to control insects around your home or garden”
“Love super comfy”
“If you have the same issue in your garden then this tiff is a great value”
“So effective”
What buyers complain about
“It attracts flies, horribly”
“Does not do the job as intended still have snails”
“too expensive”
“They were back the next day eating the plants”
“The bag is huge”
“Waste of time, money and plants”
“doesnt last 4 weeks as advertised”
“Product indicates its for organic gardens but the instructions say its not good for pets and humans”
“After one application last night, the slugs are out and about in broad daylight this morning, looking all drunk and dried out”
“Dont know if it is the material is cheap or what”
Top return reasons
Common questions
- Is earwig profitable to sell on Amazon United States?
- The niche generates $605K/yr across 17 tracked products. 90-day search growth is +247.8%. Flapen's verdict: Worth a look (62/100).
- How competitive is the earwig niche?
- 6 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in earwig?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Value For Money. The return rate is 0.9%.
- What does it cost to enter the earwig niche?
- Listings span $8.72–$96.74; the average listing price is $25.36 (sweet spot $15–$100). The average incumbent carries 3,280 reviews — the moat a new listing must climb.