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63

eagle

Worth a look

Shows demand growing +109.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 95Conversion 13Competition 82Returns 76Price range 30Avg price 86Brand share 94Review moat 90Quality gap 28

Growth

Great+109.0%

90-day search growth — must beat 0% to launch

Brand share

Great41%

top-5 brand share — no brand owns this niche

Review moat

Great191.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$70.21

avg listing price — sweet spot $15–$100

Competition

Great33%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Market size

Okay$149K

$149K/yr · 212K searches

Price range

Okay$8.92–$288.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, eagle is a $149K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Dec. Verdict: Worth a look — 63/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

eagle market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
$211K–$281K
units × avg price
Conversion rate
1.0%
Avg BSR
#2,650
Page quality
0%
Prime
87%
Sponsored
96%
Out of stock
6.6%
Avg brand age
36 months
Avg seller age
182 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

43 falling

Sellers

72

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

33%

Top 20: 73%

Open market

54%

  • chisheen10%
  • Kircust10%
  • H&W7%
  • YDKOJGW7%
  • VV-Ladybug6%
  • Teaeeno5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +109.0% search growth over the last 90 days.
20K15KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.6×

Top eagle search terms

  • eagle statue93K/yr
  • bald eagle statue24K/yr
  • eagle statue outdoor14K/yr
  • eagle figurine21K/yr
  • outdoor eagle statue11K/yr
  • eagle garden statue6K/yr
  • bald eagle figurine9K/yr
  • american eagle statue6K/yr
  • eagle decoy6K/yr
  • eagle statues6K/yr
All search terms

Top eagle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$9K9%$13K12%$18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about eagle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Beautiful quality”

Advertised Vs Actual Product11%

“Better than I was expecting”

Design-Overall9%

“Well built”

Size-Overall8%

“Perfect size fot”

Gifting Purpose7%

“Perfect gift my auntie loved it”

Strength5%

“Sturdy”

Color5%

“great color”

Weight Light4%

“It is lighter than I thought which may be a good thing”

Value For Money4%

“reasonably priced”

Assembly/Installation3%

“Very easy to assemble”

What buyers complain about

Size-Overall36%

“It was bigger than he thought”

Durability7%

“Fell over first 2 tries”

Value For Money6%

“Just a little expensive”

Brightness/Shine/Glow5%

“The light isnt as bright as I would have liked it”

Strength5%

“Brittle plastic”

Quality-Overall3%

“Expensive due to quality”

Flexibility3%

“It will bend”

Suitable For Outdoor3%

“Do t think I would put outside”

Advertised Vs Actual Product3%

“The Beak Doesnt Match the Ad”

Thickness2%

“Really thin shell”

Top return reasons

Size-Overall41%
Advertised Vs Actual Product11%
Defective Material/Parts9%
Quality-Overall6%
Material Quality4%
Functionality-Overall3%
Paint Quality3%
Color3%
Value For Money3%
Assembly/Installation2%

Common questions

Is eagle profitable to sell on Amazon United States?
The niche generates $149K/yr across 53 tracked products. 6 of 14 products launched in the last 360 days are still selling. 90-day search growth is +109.0%. Flapen's verdict: Worth a look (63/100).
How competitive is the eagle niche?
43 brands and 72 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in eagle?
Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 1.9%.
When does demand for eagle peak?
Demand peaks in Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the eagle niche?
Listings span $8.92–$288.23; the average listing price is $70.21 (sweet spot $15–$100). The average incumbent carries 192 reviews — the moat a new listing must climb.