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Duck Food

Pass

Duck Food scores 68 out of 100, a Pass. Shoppers spend an estimated $764K a year here, search demand grew +99.9% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
68
68 / 100
Top 9% of 8,839 Patio, Lawn & Garden niches · +12 vs the category median of 56
Market size
$764K/yr404K searches / yr
90-day growth
+99.9%search demand this quarter
Competition
52%top-5 click share · 11 brands · 19 sellers

Flapen Score

Duck Food against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Duck Food is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Food market on Amazon at a glance

Shoppers on Amazon United States searched for Duck Food 404K times last year and spent an estimated $764K. The top 5 brands take 89% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +99.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $764K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
+99.9%
Conversion, latest week
8.7%
Market size, estimated
$764Ka year
Peak month
May3.0× the quietest month
Top search term
duck food192K searches a year

02 · Price

A sale here is worth $21.80.

Listings sell for $21.80 on average, from $6.88 to $65.25. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $21.80 that is $27K to $33K a year per listing.

Average price
$21.80inside the $15 to $100 sweet spot
Price range
$6.88–$65.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$27K–$33K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #121 within Farm & Ranch. It carries 2,701 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
88%
Out of stock, average day
1.1%
Average rank
#121in Farm & Ranch
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,701per listing
Listings tracked
24

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Duck Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 96%

Open market

8%

  • Brand 148%
  • Brand 218%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Duck Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Duck Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck food192K/yr
  • duck feed53K/yr
  • duck food for wild ducks44K/yr
  • all flock feed17K/yr
  • duck food for pet ducks15K/yr
  • duck pellets10K/yr
  • wild duck food8K/yr
  • geese food6K/yr
  • goose food7K/yr
  • all flock chicken feed10K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Food

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Cost is a little high”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Duck Food questions

Answered from the same tracked data.