dried molasses
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 91% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible76.5avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$43.17avg listing price — sweet spot $15–$100
Price range
Great$13.00–$81.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+92.3%90-day search growth — must beat 0% to launch
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 17K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, dried molasses is a $44K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
dried molasses market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #362
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 75%
- Out of stock
- 13.6%
- Avg brand age
- 76 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
18
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
2%
- Unearthed38%
- Soil Sunrise34%
- Earthworks Health LLC14%
- RIDLEY5%
- FAMILY FARM AND FEED4%
- Luxe Cake2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +92.3% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 3.0×
Top dried molasses search terms
- dried molasses10K/yr
- dried molasses for garden3K/yr
- dry molasses4K/yr
Top dried molasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Soil Sunrise Dry Horticultural Molasses Powder (4 Pounds) Indoor/Outdoor Gardening Soil Amendment for Plants
Soil Sunrise$21.964.4★144 rev
Unearthed All-Natural Dried Molasses Feed-Grade Energy & Binder for Livestock Poultry & Soil Conditioner 10 lb Portable Bag USA-Sourced Premium Livestock Supplement
Unearthed$34.994.6★34 rev
Dried Molasses 10lb Bag
Earthworks Health LLC$24.924.1★102 rev
Unearthed Dried Molasses 50 lb Bag - All-Natural Horticultural Molasses for Soil Enrichment Compost Acceleration Plant Growth Livestock Feed & Gardening Microbial Booster
Unearthed$79.434.6★34 rev
Ridley Dried Molasses 50 lb
RIDLEY$72.234.6★211 rev
Newest
by launch dateUnearthed All-Natural Dried Molasses Feed-Grade Energy & Binder for Livestock Poultry & Soil Conditioner 10 lb Portable Bag USA-Sourced Premium Livestock Supplement
Unearthed$34.9934 rev
CERTIFIED ORGANIC UNSULPHURED BLACKSTRAP MOLASSES Powder 113g/4oz Vegan & Gluten Free Kosher for baking desserts culinary use Made in USA
Luxe Cake$13.0029 rev
Dried Molasses 50lb
Generic$81.845 rev
Soil Sunrise Dry Horticultural Molasses Powder (4 Pounds) Indoor/Outdoor Gardening Soil Amendment for Plants
Soil Sunrise$21.96144 rev
Unearthed Dried Molasses 50 lb Bag - All-Natural Horticultural Molasses for Soil Enrichment Compost Acceleration Plant Growth Livestock Feed & Gardening Microbial Booster
Unearthed$79.4334 rev
Trending
90-day click momentumDried Molasses 10lb Bag
Earthworks Health LLC$24.924.1★
Unearthed All-Natural Dried Molasses Feed-Grade Energy & Binder for Livestock Poultry & Soil Conditioner 10 lb Portable Bag USA-Sourced Premium Livestock Supplement
Unearthed$34.994.6★
Soil Sunrise Dry Horticultural Molasses Powder (4 Pounds) Indoor/Outdoor Gardening Soil Amendment for Plants
Soil Sunrise$21.964.4★
Family Farm and Feed | Natural Garden Dried Molasses Fertilizer | Granular Mix | 2 Pounds
FAMILY FARM AND FEED$17.034.6★
Unearthed Dried Molasses 50 lb Bag - All-Natural Horticultural Molasses for Soil Enrichment Compost Acceleration Plant Growth Livestock Feed & Gardening Microbial Booster
Unearthed$79.434.6★
What buyers say about dried molasses
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable”
“Smells great”
“I believe this helps build bigger stronger root balls, which builds bigger, stronger plants”
“Affordable, quality molasses”
“Great additive to horses food, flavor enhancer”
“Good addative for bigger taste”
“Great additive to horses food, flavor enhancer”
“Good for baking”
What buyers complain about
“Very bitter”
“Tiny amount, and went almost solid in 3 months”
Top return reasons
Common questions
- Is dried molasses profitable to sell on Amazon United States?
- The niche generates $44K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +92.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dried molasses niche?
- 7 brands and 18 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in dried molasses?
- Top complaints mined from reviews: Bitter, Durability. The return rate is 0.1%.
- When does demand for dried molasses peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 3.0× the quietest.
- What does it cost to enter the dried molasses niche?
- Listings span $13.00–$81.84; the average listing price is $43.17 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.