dragonfly hair clip
Launch itA $3.1M/yr market growing +19.3% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 3.2M searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$15.34avg listing price — sweet spot $15–$100
Review moat
Good523.73avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Price range
Good$9.22–$28.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dragonfly hair clip is a $3.1M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 76/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 200K–250K
- avg 5,000–6,000/product
- Revenue / yr
- $3.1M–$3.8M
- units × avg price
- Launch success
- 69%
- 18 of 26 new (360d)
- Conversion rate
- 6.3%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 100%
- Out of stock
- 9.0%
- Avg brand age
- 28 months
- Avg seller age
- 169 days
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
30 rising
Sellers
47
Top-5 brand share
61%
Top 20: 92%
Top-5 click share
45%
Top 20: 82%
Open market
34%
- PYSUG28%
- Generic11%
- Cushry10%
- WRSFXV7%
- Defemim6%
- NiHome5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +19.3% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 146.0×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 41 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 PCS Dragonfly Clip Fake Dragonflies Humming Bird Stakes Plastics Dragonfly for Garden Stakes Decor Yard Ornaments Deer and Horse Fly Scare Devices for Indoor Outdoor
PYSUG$17.663.7★1,077 rev
9 PCS Dragonfly Clip Fake Dragonflies Humming Bird Stakes Plastics Dragonfly for Garden Stakes Decor Yard Ornaments Deer and Horse Fly Scare Devices for Indoor Outdoor
PYSUG$14.323.7★1,077 rev
12 Pack 3D Dragonfly Clips Fake Dragonflies with Stakes Realistic Plastic Dragonfly Garden Decorations Fly Deterrent Clips for Hats Pets Horses Deer Yard Patio Indoor & Outdoor Decor
Cushry$19.924.7★296 rev
WRSFXV 2026 New Dragon Fly Clips 3D Artificial Dragonfly Hat Clip Dragonfly Garden Decorr (10PCS)
WRSFXV$12.364.2★192 rev
6 Pack Dragonfly Clip 3D Dragonfly Garden Stakes Decor Fly Deterrent Humming Bird Stakes Deer and Horse Bird and Fly Scare Devices for Indoor Outdoor Garden
Defemim$11.983.4★1,625 rev
Newest
by launch date
Tolego 8 Pcs Dragon Fly Clips for Bugs Repel Lent - Lifelike Outdoor Decorative Dragonflies for Patio Porch Plants Yard and Backpack Waterproof Summer Garden Ornaments
Tolego$13.1943 rev
12 Pack 3D Dragonfly Clips Fake Dragonflies with Stakes Realistic Plastic Dragonfly Garden Decorations Fly Deterrent Clips for Hats Pets Horses Deer Yard Patio Indoor & Outdoor Decor
Cushry$19.92296 rev
Siunoh Dragonfly Clip Bug Repe Llent - 3D Fake Dragon Fly Clips Garden Decor Stakes Hat Clips Deer and Horse Humming Bird Fly Deterrent for Indoor/Outdoor Garden(3 Pack)
Siunoh$9.7123 rev
4PCS Dragon Fly Clips for Bugs Repellent - 3D Realistic Dragonfly Clips to Keep Bugs Away - Driving Away Mosquitoes Bees & Flies - Fake Dragonflies for Indoor & Outdoor - Garden Decor Patio Hat
Kineallix$13.7043 rev
10 Pcs Dragon Fly Clips Black Artificial Dragonfly Decor with Detachable PVC Wings Nature-Inspired Outdoor Accessory for Hiking Hat Camping Patio Yard
Generic$18.7148 rev
Trending
90-day click momentum4PCS Dragon Fly Clips for Bugs Repellent - 3D Realistic Dragonfly Clips to Keep Bugs Away - Driving Away Mosquitoes Bees & Flies - Fake Dragonflies for Indoor & Outdoor - Garden Decor Patio Hat
Kineallix$13.704.4★
12 Pack Women Earmuffs
Cushry$17.454.4★
4 Pack Dragonfly Clip 3D Small Fake Dragon Fly Clips Garden Stakes Decor Dragonflies Decoration for Clothes Hats Pets and Deer Horse Bird and Fly Scare Devices Indoor Outdoor
Hdeoops$9.224.6★
20 PC Dragonfly Clips for Bugs Repellent 3D Artificial Dragonfly Hat Clips Garden Decor Garden Bird and Fly Scare Devices for Indoor Outdoor
Generic$26.953.9★
12 Pack 3D Dragonfly Clips Fake Dragonflies with Stakes Realistic Plastic Dragonfly Garden Decorations Fly Deterrent Clips for Hats Pets Horses Deer Yard Patio Indoor & Outdoor Decor
Cushry$19.924.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps bugs away”
“Cute Product”
“Lots of colors”
“As advertised”
“Cute and functional”
“Worth the money”
“easy to put together”
“durable enough to withstand the weather”
“The clip is pretty sturdy”
“Perfect size”
What buyers complain about
“Don't last”
“Cheap quality”
“Does not deter pests”
“Not effective”
“Not strong enough”
“Not worth the cost”
“Big”
“Not as advertised”
“Whatever glues I used would not work”
“These broke while trying to attach them the very first time”
Top return reasons
Common questions
- Is dragonfly hair clip profitable to sell on Amazon United States?
- The niche generates $3.1M/yr across 41 tracked products. 18 of 26 products launched in the last 360 days are still selling. 90-day search growth is +19.3%. Flapen's verdict: Launch it (76/100).
- How competitive is the dragonfly hair clip niche?
- 30 brands and 47 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in dragonfly hair clip?
- Top complaints mined from reviews: Durability, Quality-Overall, Pest/Insect Control. The return rate is 0.4%.
- When does demand for dragonfly hair clip peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 146.0× the quietest.
- What does it cost to enter the dragonfly hair clip niche?
- Listings span $9.22–$28.15; the average listing price is $15.34 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.
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