dove food
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.47avg listing price — sweet spot $15–$100
Price range
Great$10.03–$70.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Growth
Good+48.4%90-day search growth — must beat 0% to launch
Review moat
Good1,335.85avg incumbent reviews — the moat a new listing must climb
Market size
Good$321K$321K/yr · 150K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, dove food is a $321K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 59/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
dove food market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $337K–$449K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
27
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
14%
- Morning Song30%
- Hagen17%
- Wholesome Harvest13%
- Manna Pro12%
- Kaytee7%
- Wild Delight7%
- Open — no brand owns it (4 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +48.4% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×
Top dove food search terms
- quail food46K/yr
- dove food33K/yr
- quail feed26K/yr
- mourning dove food9K/yr
- dove food for mourning dove birds8K/yr
- dove bird food7K/yr
- dove bird seed8K/yr
- dove seed6K/yr
- dove feed5K/yr
- dove food seed mix3K/yr
Top dove food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morning Song Dove & Ground Feeding Wild Bird Seed -12 lb. Dove Quail & Pigeon Wild Bird Food for Outside Feeders
Morning Song$14.714.6★2,598 rev
Hagen Pigeon & Dove Seed - Original Formula Bird Food 6 lb Bag Nutritionally Complete Seed Mix with Vitamins & Minerals Wild & Captive Bird Diet Insect-Resistant Air-Tight Packaging
Hagen$13.514.6★5,254 rev
Manna Pro Gamebird & Showbird Crumbles Premium Poultry Feed for Chickens Ducks Gamebirds Turkeys & Bantams Fortified with Vitamins & Minerals Healthy Complete Diet 5 lb Bag
Manna Pro$10.034.6★2,822 rev
Wholesome Harvest Non-GMO Quail Layer Feed 26% - Premium 10 lb Food for Laying Birds Button Food
Wholesome Harvest$30.044.6★300 rev
Kaytee Bird & Balcony Wild Bird Food No Mess Seed Blend for City Dwelling Birds Like Finches Sparrows Mourning Doves and More 5 lb
Kaytee$13.244.5★1,181 rev
Newest
by launch date
Brooks Brand Birds of a Feather Deluxe Dove Food Pigeon Food Mourning Dove Outdoor Bird Seed Dove Bird Seed Comida para Palomas Made in USA 8 lbs
Brooks Brand$19.9641 rev
Morning Song Dove & Ground Feeding Wild Bird Seed -12 lb. Dove Quail & Pigeon Wild Bird Food for Outside Feeders
Morning Song$14.712,598 rev
Wholesome Harvest Non-GMO Quail Starter Grower Feed Button Food 10lbs
Wholesome Harvest$30.94300 rev
Wholesome Harvest Non-GMO Quail Layer Feed 26% - Premium 10 lb Food for Laying Birds Button Food
Wholesome Harvest$30.04300 rev
Dove Food Mix 5 Lbs Premium Dove Bird Seed Nut Free Mix Feed for Dove Nutrient-Rich Mixed Birdseeds Supports Daily Energy Growth & Healthy Balanced Diet Bird Seed for Outside Feeders
LEACH GRAIN & MILLING CO.$18.78138 rev
Trending
90-day click momentumBrooks Brand Birds of a Feather Deluxe Dove Food Pigeon Food Mourning Dove Outdoor Bird Seed Dove Bird Seed Comida para Palomas Made in USA 8 lbs
Brooks Brand$19.964.5★
Morning Song Dove & Ground Feeding Wild Bird Seed -12 lb. Dove Quail & Pigeon Wild Bird Food for Outside Feeders
Morning Song$14.714.6★
Kaytee Bird & Balcony Wild Bird Food No Mess Seed Blend for City Dwelling Birds Like Finches Sparrows Mourning Doves and More 5 lb
Kaytee$13.244.5★
Wholesome Harvest Non-GMO Quail Starter Grower Feed Button Food 10lbs
Wholesome Harvest$30.944.6★
Manna Pro Gamebird & Showbird Crumbles Premium Poultry Feed for Chickens Ducks Gamebirds Turkeys & Bantams Fortified with Vitamins & Minerals Healthy Complete Diet 5 lb Bag
Manna Pro$10.034.6★
What buyers say about dove food
What buyers praise and complain about, mined from review topics.What buyers love
“Nice selection of quality seeds”
“good price”
“The birds seem to enjoy this food”
“The size makes it a great value for money”
“It was exactly what I was looking for”
“She loves this food”
“Easy to use”
“It was fresh”
“Good for dove species to eat”
“seems to keep well over time without going stale”
What buyers complain about
“The price is not especially cheap”
“get the pieces smaller still too big”
“Misleading”
“very inferior seed/quality”
“theres barely anything to clean up with this”
“It also has a strange lemon smell”
“it was almost hard as a rock”
“Bag previously opened”
“DEADLY FOR BIRDS”
“dried up. and left behind”
Top return reasons
Common questions
- Is dove food profitable to sell on Amazon United States?
- The niche generates $321K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +48.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the dove food niche?
- 10 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in dove food?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for dove food peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the dove food niche?
- Listings span $10.03–$70.07; the average listing price is $22.47 (sweet spot $15–$100). The average incumbent carries 1,336 reviews — the moat a new listing must climb.