Is double door mats outdoor profitable to sell on Amazon United States?

The niche generates $76K/yr across 75 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the double door mats outdoor niche?

45 brands and 55 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in double door mats outdoor?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.0%.

When does demand for double door mats outdoor peak?

Demand peaks in Apr; the busiest month runs 1.8× the quietest.

What does it cost to enter the double door mats outdoor niche?

Listings span $9.91–$148.34; the average listing price is $38.42 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.

double door mats outdoor

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Avg price

Incredible$38.42

avg listing price — sweet spot $15–$100

Competition

Great27%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good$9.91–$148.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Review moat

Okay2,156.52

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Market size

Bad$76K

$76K/yr · 153K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, double door mats outdoor is a $76K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Apr. Verdict: Worth a look — 53/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

double door mats outdoor market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $77K–$96K; units × avg price
Conversion rate: 1.3%
Avg BSR: #2,764
Page quality: 0%
Prime: 92%
Sponsored: 89%
Out of stock: 0.3%
Avg brand age: 35 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

45 flat

Sellers

Top-5 brand share

35%

Top 20: 80%

Top-5 click share

27%

Top 20: 61%

Open market

61%

Evergreen Flag10%
Barnyard Designs7%
BUAGETUP6%
Sungea6%
EARTHALL5%
LuxUrux5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.6% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.8×

Open Trend

Top double door mats outdoor search terms

double door mats outdoor52K/yr +3.8%0.5% conv.
hello door mat outdoor29K/yr -2.1%2.1% conv.
double door outdoor mat14K/yr +20.1%0.5% conv.
hello matt for front door10K/yr +20.4%2.8% conv.
double door mat11K/yr +6.4%0.7% conv.
hello front door mat7K/yr +17.9%2.4% conv.
front door mat set7K/yr -7.7%0.5% conv.
long front door mat6K/yr -1.3%0.6% conv.
large coir doormat6K/yr +2.6%0.2% conv.
double door mat outside entrance6K/yr -10.3%0.5% conv.

All search terms

Top double door mats outdoor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Black and White Striped Outdoor Rug 24 x 51Farmhouse Front Porch Rug Hand-Woven Machine Washable Layered Door Mats for Entryway/Bedroom/Patio/Porch Decor

BUAGETUP$18.444.7★2,273 rev

Sungea Striped Outdoor Front Door Mat 24x51 Cotton Hand Woven Washable Black and Khaki Rug Runner Reversible Foldable Indoor Layered Front Door Rugs for Entryway/Farmhouse/Home Entrance

Sungea$19.664.5★667 rev

Evergreen Monogram Extra Large Coir Doormat 60x24 Inches Front Door Mat Outdoor Indoor Entrance Rug Welcome Mat for Double Doors Porch Patio Housewarming Gift Letter H

Evergreen Flag$68.744.3★165 rev

LuxUrux Hello Door Mat Outdoor Coco Coir Doormat with Heavy-Duty PVC Backing - Natural - Perfect Color/Sizing for Outdoor/Indoor uses. (17 x 30 Script Hello)

LuxUrux$19.164.5★2,018 rev

BeneathYourFeet Door Mat (30x17.5 Black) Welcome Mat Low Profile Front Doormat Floor Mat Non Slip Rugs for Entryway Patio High Traffic Areas

BeneathYourFeet$9.914.4★11,878 rev

Newest

by launch date

APUDWN 2 Pcs Extra Large Door Mats for Double Doors 23.6 X 55.2 Inch Wildflower Spring Welcome Non Slip Layering Doormats Oversized Coir Mats Green White Stripe Rugs for Front Porch Entryway Decor

APUDWN$39.1618 rev

4mo ago

2 Pcs Welcome Door Mat Set Layered Hello Coir Doormat with Black and White Buffalo Plaid Mat Front Door Mats with Non-Slip TPR Backing Farmhouse Modern Door Decor for Porch Entryway Patio

TIKIRUGI$29.86184 rev

6mo ago

Tinideya 2 Pcs Summer Door Mat 17x47 Wildflowers Welcome Non Slip Spring Coir Mats Black White Plaid Large Floor Layering Flowers Doormats for Front Porch Entryway Decor

Tinideya$36.8655 rev

9mo ago

OLANLY Front Door Mat Outside Entrance 47x17 Absorbent Heavy Duty Sturdy Natural Rubber Doormat Indoor Outdoor Stain and Fade Resistant Non-Slip Backing Low Profile Floor Mat for Entryway Beige

OLANLY$36.601,292 rev

9mo ago

AMARU DOOR MATS - Coir Welcome Mat Non-Slip Hello Classic 2 17 x 29 in

AMARU DOOR MATS$24.47417 rev

10mo ago

What buyers say about double door mats outdoor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Quality was exactly what was advertised”

Advertised Vs Actual Product11%

“Exactly what I expected”

Size-Overall9%

“Fits perfectly”

Value For Money8%

“Excellent price”

Durability7%

“Durable and good looking mat”

Ease Of Cleaning5%

“it hasn't gotten too dirty yet”

Design-Overall5%

“The design is attractive”

Color4%

“Colors vibrant”

Material Quality3%

“Love the material”

Weight Light2%

“I love the weight of this mat”

What buyers complain about

Size-Overall16%

“Larger than I realized”

Thickness14%

“very thin material”

Quality-Overall14%

“Not the quality I was expecting”

Color7%

“Color faded quickly”

Value For Money4%

“half the price”

Durability4%

“Started ripping in about 14 months”

Strength4%

“Kind of flimsy”

Flatness3%

“Doesnt lay flat”

Advertised Vs Actual Product3%

“False advertising”

Water Resistance3%

“Not made to get wet”

Top return reasons

Size-Overall52%

Material Quality9%

Quality-Overall7%

Color7%

Advertised Vs Actual Product6%

Thin5%

Thickness2%

Strength2%

Flatness1%

Value For Money1%

Common questions

Is double door mats outdoor profitable to sell on Amazon United States?: The niche generates $76K/yr across 75 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +4.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the double door mats outdoor niche?: 45 brands and 55 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in double door mats outdoor?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.0%.
When does demand for double door mats outdoor peak?: Demand peaks in Apr; the busiest month runs 1.8× the quietest.
What does it cost to enter the double door mats outdoor niche?: Listings span $9.91–$148.34; the average listing price is $38.42 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.