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Double Door Mats Outdoor

Maybe

The top 5 brands take only 35% of clicks. But buyers convert on only 1.3% of searches, so Double Door Mats Outdoor is a Maybe.

Flapen Score
53
53 / 100
Ranks 5,174 of 8,839 Patio, Lawn & Garden niches · −3 vs the category median of 56
Market size
$76K/yr153K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
27%top-5 click share · 45 brands · 55 sellers

Flapen Score

Double Door Mats Outdoor against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Double Door Mats Outdoor is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Door Mats Outdoor market on Amazon at a glance

Shoppers on Amazon United States searched for Double Door Mats Outdoor 153K times last year and spent an estimated $76K. The top 5 brands take 35% of clicks. Demand peaks in Apr. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
1.3%
Market size, estimated
$76Ka year
Peak month
April1.8× the quietest month
Top search term
double door mats outdoor52K searches a year

02 · Price

A sale here is worth $38.42.

Listings sell for $38.42 on average, from $9.91 to $148.34. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $38.42 that is $0 to $4K a year per listing.

Average price
$38.42inside the $15 to $100 sweet spot
Price range
$9.91–$148.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #2,764 within Doormats. It carries 2,157 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
92%
Out of stock, average day
0.3%
Average rank
#2,764in Doormats
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
2,157per listing
Listings tracked
75

04 · Newcomers

3 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Double Door Mats Outdoor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

45 flat

Sellers

55

Top-5 brand share

35%

Top 20: 80%

Top-5 click share

27%

Top 20: 61%

Open market

61%

  • Brand 110%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Double Door Mats Outdoor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Double Door Mats Outdoor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double door mats outdoor52K/yr
  • hello door mat outdoor29K/yr
  • double door outdoor mat14K/yr
  • hello matt for front door10K/yr
  • double door mat11K/yr
  • hello front door mat7K/yr
  • front door mat set7K/yr
  • long front door mat6K/yr
  • large coir doormat6K/yr
  • double door mat outside entrance6K/yr

Reviews and returns

What reviews say buyers love and hate about Double Door Mats Outdoor

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Larger than I realized”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Double Door Mats Outdoor questions

Answered from the same tracked data.