Door Mat

Shoppers searched for this 29.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.5M a year.

Searches, last 12 months

29.6M

Growth, 90 days vs prior 90

-4.8%

Conversion, latest week

1.8%

Market size, estimated

$11.5Ma year

Peak month

July2.6× the quietest month

Top search term

door mat3.0M searches a year

Listings sell for $21.29 on average, from $6.46 to $98.80. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $21.29 that is $128K to $170K a year per listing.

Average price

$21.29inside the $15 to $100 sweet spot

Price range

$6.46–$98.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

6,000–8,000

Revenue per listing a year

$128K–$170K

Returns

2.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #181 within Doormats. It carries 6,201 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

0.2%

Average rank

#181in Doormats

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

6,201per listing

Listings tracked

108

16 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

15Amazon's first-year sales bar

Average brand age

39 months