Is dohenys profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +122.4%. Flapen's verdict: Launch it (59/100).

How competitive is the dohenys niche?

9 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in dohenys?

Top complaints mined from reviews: Value For Money, Quality-Overall, Contamination. The return rate is 0.0%.

When does demand for dohenys peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.0× the quietest.

What does it cost to enter the dohenys niche?

Listings span $28.86–$269.82; the average listing price is $117.00 (sweet spot $15–$100). The average incumbent carries 10,100 reviews — the moat a new listing must climb.

Dohenys

Launch it

A $1.1M/yr market growing +122.4% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+122.4%

90-day search growth — must beat 0% to launch

Market size

Great$1.1M

$1.1M/yr · 174K searches

Avg price

Good$117.00

avg listing price — sweet spot $15–$100

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$28.86–$269.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,099.74

avg incumbent reviews — the moat a new listing must climb

Signals Trending High Price

Is dohenys profitable on Amazon?

According to Flapen's Amazon United States niche tracking, dohenys is a $1.1M/yr Amazon United States market (174K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 59/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

dohenys market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $1.2M–$1.5M; units × avg price
Conversion rate: 5.2%
Avg BSR: #68
Page quality: 0%
Prime: 21%
Sponsored: 100%
Out of stock: 0.4%
Avg brand age: 63 months
Avg seller age: 153 days

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

In The Swim59%
Doheny's12%
Pool Essentials9%
Pyrock Chemical5%
POOL SHARK4%
CLOROX Pool&Spa3%
Open — no brand owns it (3 brands, 7%)

dohenys demand & seasonality

Weekly Amazon search volume, last 104 weeks — +122.4% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.0×

Open Trend

Top dohenys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

in the swim28K/yr +258.3%2.9% conv.
in the swim chlorine tablets 3 inch18K/yr +215.0%12.8% conv.
chlorine tablets 3 inch 50 lbs21K/yr +54.4%6.4% conv.
50 lb chlorine tablets 3 inch8K/yr +172.5%4.3% conv.
in the swim pool supplies10K/yr +303.0%1.3% conv.
3 chlorine tablets 50 lbs16K/yr +23.8%6.5% conv.
cheapest 3 chlorine tablets 50 lbs10K/yr +80.4%1.1% conv.
suncoast complete 4-in-1 multi-purpose 3 chlorine tablets8K/yr +65.0%0.5% conv.
3 inch chlorine tablets for pool 50 lbs8K/yr +85.8%7.2% conv.
50 lbs 3 chlorine tablets11K/yr +418.8%2.3% conv.

All search terms

Top dohenys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

In The Swim 3 Inch Stabilized Chlorine Tablets - 50 Pounds

In The Swim$168.194.7★23,796 rev

In The Swim 3 Inch Stabilized Chlorine Tablets - 10 Pounds

In The Swim$53.914.7★23,796 rev

Dohenys 3-Inch Stabilized Chlorine Tablets for Sanitizing Swimming Pools | 99% Pure Tri-Chlor 90% Available Chlorine | Long-Lasting UV-Protected Slow-Dissolving | Individually Wrapped 50lb Bucket

Doheny's$166.944.6★5,509 rev

Pool Essentials 99% Chlorinating Tablets

Pool Essentials$137.374.4★136 rev

In The Swim 3 Inch Stabilized Chlorine Tablets - 25 Pounds

In The Swim$101.334.7★23,796 rev

Newest

by launch date

AX Poolwinsk 3 Inch Chlorine Tablets 50 lbs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Pool Sanitizer Kills Bacteria & Controls Algae for Swimming Pools - 50 Pound

AX Poolwinsk$150.6552 rev

4mo ago

Pyrock Chemical Pools 3 Inch Chlorine Tablets for Pools 50 lb Pool Chlorine Tabs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Chlorine Tablets for Swimming Pools Floaters

Pyrock Chemical$149.6489 rev

4mo ago

Pool Essentials 99% Chlorinating Tablets

Pool Essentials$137.37136 rev

5mo ago

Chlorine Tablets 3 inch 48 lbs Stabilizer for Swimming Pool Chlorine tabs G.W. 50 lbs

Generic$140.5633 rev

5mo ago

Chlorine Tablets 3 inch 40 Pounds TABIT Swimming Pool Long Lasting Chlorinating Tablets Slow Dissolving Tri-Chlor for Swim Pool Hot Tubs Spa

TABIT$126.30874 rev

1y ago

What reviews say buyers love and hate about dohenys

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money42%

“Cost effective”

Quality-Overall20%

“Good quality, came on time”

Advertised Vs Actual Product13%

“As advertised”

Ease Of Use5%

“Makes it so easy”

Durability3%

“It's very durable for storage”

Water Resistance3%

“The bucket is waterproof”

Ease Of Cleaning2%

“Keeps pool clean”

Pureness2%

“Keeps water sanitized and clear”

Strength1%

“the bucket itself feels sturdy”

Maintenance And Repair1%

“Easy maintenance”

What buyers complain about

Value For Money19%

“certainly not worth the huge cost”

Quality-Overall12%

“Not happy with quality”

Contamination9%

“Inspect immediately, mine all broken”

Ease Of Use9%

“Difficult to deal with”

Functionality-Overall7%

“it has already dissolved”

Smell5%

“the smell coming from this bucket is so strong that we are unable to store it in our usual pool chemical storage area”

Durability5%

“Broken tablets”

Filtration4%

“you should never ever put chlorine tablets into the pool water because the tablets are very low pH”

Advertised Vs Actual Product3%

“Totally misleading”

Strength2%

“They may not be as strong as the other chlorine tabs”

Top return reasons

Value For Money50%

Quality-Overall17%

Functionality-Overall17%

Safety Standards17%

Common dohenys questions

Is dohenys profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +122.4%. Flapen's verdict: Launch it (59/100).
How competitive is the dohenys niche?: 9 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in dohenys?: Top complaints mined from reviews: Value For Money, Quality-Overall, Contamination. The return rate is 0.0%.
When does demand for dohenys peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.0× the quietest.
What does it cost to enter the dohenys niche?: Listings span $28.86–$269.82; the average listing price is $117.00 (sweet spot $15–$100). The average incumbent carries 10,100 reviews — the moat a new listing must climb.

Score any niche yourself with the free Amazon product research tool.