dohenys
Launch itA $1.1M/yr market growing +122.4% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+122.4%90-day search growth — must beat 0% to launch
Market size
Great$1.1M$1.1M/yr · 174K searches
Avg price
Good$117.00avg listing price — sweet spot $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$28.86–$269.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,099.74avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dohenys is a $1.1M/yr Amazon United States market (174K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dohenys market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #68
- Page quality
- 0%
- Prime
- 21%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 63 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
22
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
7%
- In The Swim59%
- Doheny's12%
- Pool Essentials9%
- Pyrock Chemical5%
- POOL SHARK4%
- CLOROX Pool&Spa3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +122.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.0×
Top dohenys search terms
- in the swim28K/yr
- in the swim chlorine tablets 3 inch18K/yr
- chlorine tablets 3 inch 50 lbs21K/yr
- 50 lb chlorine tablets 3 inch8K/yr
- in the swim pool supplies10K/yr
- 3 chlorine tablets 50 lbs16K/yr
- cheapest 3 chlorine tablets 50 lbs10K/yr
- suncoast complete 4-in-1 multi-purpose 3 chlorine tablets8K/yr
- 3 inch chlorine tablets for pool 50 lbs8K/yr
- 50 lbs 3 chlorine tablets11K/yr
Top dohenys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
In The Swim 3 Inch Stabilized Chlorine Tablets - 50 Pounds
In The Swim$168.194.7★23,796 rev
In The Swim 3 Inch Stabilized Chlorine Tablets - 10 Pounds
In The Swim$53.914.7★23,796 rev
Dohenys 3-Inch Stabilized Chlorine Tablets for Sanitizing Swimming Pools | 99% Pure Tri-Chlor 90% Available Chlorine | Long-Lasting UV-Protected Slow-Dissolving | Individually Wrapped 50lb Bucket
Doheny's$166.944.6★5,509 rev
Pool Essentials 99% Chlorinating Tablets
Pool Essentials$137.374.4★136 rev
In The Swim 3 Inch Stabilized Chlorine Tablets - 25 Pounds
In The Swim$101.334.7★23,796 rev
Newest
by launch date
AX Poolwinsk 3 Inch Chlorine Tablets 50 lbs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Pool Sanitizer Kills Bacteria & Controls Algae for Swimming Pools - 50 Pound
AX Poolwinsk$150.6552 rev
Pyrock Chemical Pools 3 Inch Chlorine Tablets for Pools 50 lb Pool Chlorine Tabs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Chlorine Tablets for Swimming Pools Floaters
Pyrock Chemical$149.6489 rev
Pool Essentials 99% Chlorinating Tablets
Pool Essentials$137.37136 rev
Chlorine Tablets 3 inch 48 lbs Stabilizer for Swimming Pool Chlorine tabs G.W. 50 lbs
Generic$140.5633 rev
Chlorine Tablets 3 inch 40 Pounds TABIT Swimming Pool Long Lasting Chlorinating Tablets Slow Dissolving Tri-Chlor for Swim Pool Hot Tubs Spa
TABIT$126.30874 rev
Trending
90-day click momentumPool Essentials 99% Chlorinating Tablets
Pool Essentials$137.374.4★
Chlorine Tablets 3 inch 48 lbs Stabilizer for Swimming Pool Chlorine tabs G.W. 50 lbs
Generic$140.564.7★
AX Poolwinsk 3 Inch Chlorine Tablets 50 lbs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Pool Sanitizer Kills Bacteria & Controls Algae for Swimming Pools - 50 Pound
AX Poolwinsk$150.654.7★
Pyrock Chemical Pools 3 Inch Chlorine Tablets for Pools 50 lb Pool Chlorine Tabs 99% Trichlor 90% Available Chlorine Slow Dissolving Stabilized Chlorine Tablets for Swimming Pools Floaters
Pyrock Chemical$149.644.8★
In The Swim Pool Deluxe Opening Chemical Start Up Kit - Above Ground and In-Ground Swimming Pools - Up to 15 000 White
In The Swim$43.534.6★
What buyers say about dohenys
What buyers praise and complain about, mined from review topics.What buyers love
“Cost effective”
“Good quality, came on time”
“As advertised”
“Makes it so easy”
“It's very durable for storage”
“The bucket is waterproof”
“Keeps pool clean”
“Keeps water sanitized and clear”
“the bucket itself feels sturdy”
“Easy maintenance”
What buyers complain about
“certainly not worth the huge cost”
“Not happy with quality”
“Inspect immediately, mine all broken”
“Difficult to deal with”
“it has already dissolved”
“the smell coming from this bucket is so strong that we are unable to store it in our usual pool chemical storage area”
“Broken tablets”
“you should never ever put chlorine tablets into the pool water because the tablets are very low pH”
“Totally misleading”
“They may not be as strong as the other chlorine tabs”
Top return reasons
Common questions
- Is dohenys profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +122.4%. Flapen's verdict: Launch it (59/100).
- How competitive is the dohenys niche?
- 9 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in dohenys?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Contamination. The return rate is 0.0%.
- When does demand for dohenys peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.0× the quietest.
- What does it cost to enter the dohenys niche?
- Listings span $28.86–$269.82; the average listing price is $117.00 (sweet spot $15–$100). The average incumbent carries 10,100 reviews — the moat a new listing must climb.