Is doheny pool pump profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +216.0%. Flapen's verdict: Launch it (58/100).

How competitive is the doheny pool pump niche?

8 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in doheny pool pump?

Top complaints mined from reviews: Durability, Leak-Proof, Value For Money. The return rate is 1.5%.

When does demand for doheny pool pump peak?

Demand peaks in Apr–May–Jun; the busiest month runs 13.7× the quietest.

What does it cost to enter the doheny pool pump niche?

Listings span $181.39–$1681.29; the average listing price is $492.48 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.

doheny pool pump

Launch it

A $2.5M/yr market growing +216.0% this quarter with returns at 1.5% — clears our launch bar.

Growth

Incredible+216.0%

90-day search growth — must beat 0% to launch

Market size

Incredible$2.5M

$2.5M/yr · 356K searches

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Review moat

Good1,302.47

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad94%

top-5 brand share — brand-locked demand

Avg price

Bad$492.48

avg listing price — sweet spot $15–$100

Price range

Bad$181.39–$1681.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending High Price

According to Flapen's Amazon United States niche tracking, doheny pool pump is a $2.5M/yr Amazon United States market (356K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 58/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

doheny pool pump market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Conversion rate: 1.4%
Avg BSR: #159
Page quality: 0%
Prime: 47%
Sponsored: 88%
Out of stock: 1.2%
Avg brand age: 31 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Hayward61%
Doheny's11%
Enduropool8%
Flynsu8%
Misakomo5%
AQUASTRONG3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 64 weeks — +216.0% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 13.7×

Open Trend

Top doheny pool pump search terms

hayward pool pump209K/yr +193.4%1.1% conv.
hayward pool pump 1.5 hp24K/yr +265.4%1.7% conv.
hayward 1.5 hp pool pump18K/yr +298.0%1.4% conv.
hayward powerflo lx pump 1.5 hp10K/yr +225.5%3.3% conv.
hayward pool pumps13K/yr +254.8%0.6% conv.
doheny pool pump11K/yr +293.4%3.9% conv.
hayward pump9K/yr +222.1%0.8% conv.
blue torrent pool pump9K/yr +188.9%0.3% conv.
hayward 1.5 hp pool pump motor7K/yr +387.7%0.7% conv.
hayward above ground pool pump6K/yr +352.8%1.6% conv.

All search terms

Top doheny pool pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hayward PowerFlo LX Above Ground Pool Pump 1.1 HP W3SP1580X15

Hayward$375.704.5★7,513 rev

Hayward Pool Pump Inground Pools Super Pump 1 HP (W3SP2607X10 replacement for SP2607X10 pump for in-ground pools)

Hayward$795.014.5★1,252 rev

Hayward W3SP1593 PowerFlo Matrix Above Ground Pool Pump 1.5 HP

Hayward$513.024.3★818 rev

Pool Pump 1.5 HP Above Ground W3SP1580X15 Replacement for Hayward PowerFlo LX Series 115V Single Speed 5460GPH High Flow Quiet Corrosion Resistant Swimming Pool Pumps with Filter

Enduropool$249.703.7★23 rev

Hayward W3SP1580 PowerFlo LX Pool Pump for Above Ground Pools 0.85 HP

Hayward$363.334.5★7,513 rev

Newest

by launch date

Pool Pump 1.5 HP Above Ground W3SP1580X15 Replacement for Hayward PowerFlo LX Series 115V Single Speed 5460GPH High Flow Quiet Corrosion Resistant Swimming Pool Pumps with Filter

Enduropool$249.7023 rev

5mo ago

KAVIUS W3SP1580X15 Pool Pump 1.5 HP Replacement for Hayward PowerFlo LX Series 1.5 Horsepower Pool Pumps Single Speed Above Ground Pool Pump Square Flange 48Y Frame 115 Volts 11.2 Amps 3450RPM

Kavius$253.6228 rev

1y ago

Pool Pump 1.5 HP Replacement for Hayward PowerFlo LX Series W3SP1580X15 Above Ground Swimming Pool Pump Motor Single Speed 115V 48Y Frame

Misakomo$244.3771 rev

2y ago

Flynsu Replacement for Hayward W3SP1580X15 PowerFlo LX 1.5 HP Pool Pump Single Speed Above-Ground Pool Pump 115V 48Y Frame

Flynsu$189.2562 rev

2y ago

Aquastrong 2HP In/Above Ground Pool Pump Dual Speed 115V 5186GPH High Flow Powerful Self Primming Swimming Pool Pumps with Filter

AQUASTRONG$252.901,706 rev

3y ago

What buyers say about doheny pool pump

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“half the price”

Pressure15%

“Good pump”

Assembly/Installation13%

“No problems with install”

Quality-Overall11%

“Strong quality pump”

Advertised Vs Actual Product6%

“Just what I needed”

Durability4%

“durable build make it a very good value for money”

Strength3%

“Strong pump”

Ease Of Use3%

“Super easy and saves a ton of money”

Motor Power3%

“Love the power this motor has”

Size-Overall3%

“Exact fit”

What buyers complain about

Durability35%

“Does not last”

Leak-Proof12%

“Leaking”

Value For Money8%

“It was way too expensive”

Quality-Overall6%

“Plus it feels cheap”

Functionality-Overall4%

“It will not turn on”

Instructions/User Manual/Troubleshooting3%

“Also the instruction manual was missing with the new pump”

Advertised Vs Actual Product2%

“Not as advertised”

Maintenance And Repair2%

“expense to replace it annually”

Size-Overall2%

“Perfect fit except for 1.5 to 2 inch fitting not provided”

Heating2%

“It gets hot”

Top return reasons

Size-Overall20%

Defective Material/Parts13%

Functionality-Overall9%

Advertised Vs Actual Product9%

Leak-Proof8%

Value For Money7%

Motor Issues6%

Filtration5%

Product Condition3%

Connectivity-Overall3%

Common questions

Is doheny pool pump profitable to sell on Amazon United States?: The niche generates $2.5M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +216.0%. Flapen's verdict: Launch it (58/100).
How competitive is the doheny pool pump niche?: 8 brands and 25 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in doheny pool pump?: Top complaints mined from reviews: Durability, Leak-Proof, Value For Money. The return rate is 1.5%.
When does demand for doheny pool pump peak?: Demand peaks in Apr–May–Jun; the busiest month runs 13.7× the quietest.
What does it cost to enter the doheny pool pump niche?: Listings span $181.39–$1681.29; the average listing price is $492.48 (sweet spot $15–$100). The average incumbent carries 1,302 reviews — the moat a new listing must climb.