Dog Rug

Shoppers searched for this 740K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $324K a year.

Searches, last 12 months

740K

Growth, 90 days vs prior 90

-14.3%

Conversion, latest week

2.3%

Market size, estimated

$324Ka year

Peak month

September1.9× the quietest month

Top search term

dog rug125K searches a year

Listings sell for $18.94 on average, from $9.29 to $31.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $18.94 that is $24K to $28K a year per listing.

Average price

$18.94inside the $15 to $100 sweet spot

Price range

$9.29–$31.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$24K–$28K

Returns

1.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #35 within Doormats. It carries 14,419 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#35in Doormats

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

14,419per listing

Listings tracked

20

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

35 months