Dirt

Shoppers searched for this 940K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months

940K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

0.8%

Market size, estimated

$109Ka year

Peak month

April1.7× the quietest month

Top search term

dirt923K searches a year

Listings sell for $14.10 on average, from $2.89 to $35.80. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.10 that is $11K to $14K a year per listing.

Average price

$14.10under the $15 to $100 sweet spot

Price range

$2.89–$35.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

750–1,000

Revenue per listing a year

$11K–$14K

Returns

0.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #81 within Soils, Mulches & Planting Media. It carries 4,654 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

76%

Out of stock, average day

1.3%

Average rank

#81in Soils, Mulches & Planting Media

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

4,654per listing

Listings tracked

17

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

49 months