dirt
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Price range
Good$2.89–$35.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 940K searches
Review moat
Bad4,653.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dirt is a $109K/yr Amazon United States market (940K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
dirt market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $176K–$212K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 94%
- Out of stock
- 1.3%
- Avg brand age
- 49 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
28
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
5%
- Miracle-Gro65%
- Back to the Roots11%
- Garden Magic7%
- Scotts4%
- SuperMoss4%
- Burpee4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.Peak months: Apr · busiest ÷ quietest = 1.7×
Top dirt search terms
- dirt923K/yr
- bag of dirt11K/yr
- bags of dirt6K/yr
Top dirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle-Gro Organic Outdoor Potting Mix 16 qt.
Miracle-Gro$8.434.6★3,588 rev
Miracle-Gro Potting Mix 16 qt. (2-Pack)
Miracle-Gro$17.614.6★8,256 rev
Miracle-Gro Potting Mix 8 qt. (2-Pack)
Miracle-Gro$9.924.6★10,922 rev
Miracle-Gro Moisture Control Potting Mix 8 qt. (2-Pack)
Miracle-Gro$12.334.6★9,086 rev
Back to The Roots Organic Coir 51 Quart Expanding Soil Great for Seeds and Potting
Back to the Roots$19.044.6★3,586 rev
Newest
by launch date
FoxFarm Ocean Forest Potting Soil with 2 Plant Tags 1.5 cu ft Light Aerated Texture for All Container Plants
FoxFarm$35.8010,176 rev
Iowa Black Dirt - Best Topsoil on The Planet - from Our Lucas County Iowa Farm (12 Ounces)
CZ Grain$14.4913 rev
Miracle-Gro Organic Outdoor Potting Mix 16 qt.
Miracle-Gro$8.433,588 rev
Miracle-Gro Organic Indoor Potting Mix 16 qt.
Miracle-Gro$9.89842 rev
Back to The Roots Organic Coir 51 Quart Expanding Soil Great for Seeds and Potting
Back to the Roots$19.043,586 rev
Trending
90-day click momentumFoxFarm Ocean Forest Potting Soil with 2 Plant Tags 1.5 cu ft Light Aerated Texture for All Container Plants
FoxFarm$35.804.7★
Zoo Med Creatures Creature Soil Bag 1 Quart
Zoo Med$2.894.8★
Miracle-Gro Potting Mix 16 qt. (2-Pack)
Miracle-Gro$17.614.6★
Miracle-Gro Organic Outdoor Potting Mix 16 qt.
Miracle-Gro$8.434.6★
Miracle-Gro Moisture Control Potting Mix 8 qt. (2-Pack)
Miracle-Gro$12.334.6★
What buyers say about dirt
What buyers praise and complain about, mined from review topics.What buyers love
“Great soil for starting seeds”
“Great product as usual”
“GOOD VALUE”
“Easy to use”
“It absorbs moisture well”
“As advertised”
“Good size”
“Clean dirt”
“doesn't stink”
“Perfect for container gardening whether indoors or outdoors”
What buyers complain about
“in it will not grow”
“absolutely no gnats allowed”
“To small”
“kinda expensive”
“Bad quality”
“smelled like mold”
“Contaminated dirt”
“So dry”
“Not as advertised”
“little wood pieces”
Top return reasons
Common questions
- Is dirt profitable to sell on Amazon United States?
- The niche generates $109K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the dirt niche?
- 9 brands and 28 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in dirt?
- Top complaints mined from reviews: Plant Growth, Pest/Insect Control, Size-Overall. The return rate is 0.3%.
- When does demand for dirt peak?
- Demand peaks in Apr; the busiest month runs 1.7× the quietest.
- What does it cost to enter the dirt niche?
- Listings span $2.89–$35.80; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 4,654 reviews — the moat a new listing must climb.