Is dipel profitable to sell on Amazon United States?

The niche generates $30K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +242.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the dipel niche?

6 brands and 56 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in dipel?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.5%.

When does demand for dipel peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.8× the quietest.

What does it cost to enter the dipel niche?

Listings span $13.31–$34.55; the average listing price is $20.35 (sweet spot $15–$100). The average incumbent carries 1,555 reviews — the moat a new listing must climb.

dipel

Worth a look

Shows demand growing +242.9% this quarter, but a concentrated shelf (top 5 take 92% of clicks) keeps it on the watch list.

Growth

Incredible+242.9%

90-day search growth — must beat 0% to launch

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Great$13.31–$34.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$20.35

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,555.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$30K

$30K/yr · 17K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

Signals Trending

According to Flapen's Amazon United States niche tracking, dipel is a $30K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 51/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dipel market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $41K–$51K; units × avg price
Conversion rate: 9.0%
Avg BSR: #187
Page quality: 0%
Prime: 75%
Sponsored: 63%
Out of stock: 9.6%
Avg brand age: 92 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

ferti-lome53%
Valent USA18%
Bonide17%
Southern Ag6%
Monterey3%
Generic3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +242.9% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.8×

Open Trend

Top dipel search terms

dipel dust5K/yr +376.4%14.9% conv.
dipel4K/yr +321.3%12.1% conv.
bacillus thuringiensis powder4K/yr +131.8%3.4% conv.
dipel insecticide3K/yr +155.2%10.3% conv.

All search terms

Top dipel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fertilome (10586) Dipel Dust Biological Insecticide (1 lb.)

ferti-lome$13.314.4★343 rev

Valent USA Dipel Pro DF Biological Insecticide BT 54% 1lb Bag

Valent USA$28.544.6★358 rev

Bonide Captain Jacks Bacillus Thuringiensis BT 32 oz

Bonide$16.354.6★4,922 rev

Fertilome (10859) Dipel Dust Biological Insecticide (4 lb.)

ferti-lome$13.924.4★343 rev

Southern Ag Thuricide BT Caterpillar Control 16oz - Pint

Southern Ag$16.154.6★3,725 rev

Newest

by launch date

Dipel Dry Flowable Biological Insecticide BF 54% OMRI Listed- 1 Lb Bag

Generic$34.550 rev

3mo ago

Monterey BT - Bacillus Thuringiensis for Organic Worm and Caterpillar Control Bundled with Measuring Spoon - Concentrate for BT Spray - 16 oz

Monterey$22.86331 rev

1y ago

Bonide Captain Jacks Bacillus Thuringiensis BT 32 oz

Bonide$16.354,922 rev

9y ago

Valent USA Dipel Pro DF Biological Insecticide BT 54% 1lb Bag

Valent USA$28.54358 rev

15y ago

Fertilome (10859) Dipel Dust Biological Insecticide (4 lb.)

ferti-lome$13.92343 rev

15y ago

What buyers say about dipel

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control44%

“Helps with reducing mosquitos”

Quality-Overall10%

“No problems at all with it”

Advertised Vs Actual Product9%

“As advertised”

Plant Growth8%

“they have become a permanent part of my indoor seed-starting routine”

Ease Of Use5%

“Easy to use”

Value For Money5%

“Value for Money”

Safety Standards2%

“are safe to eat”

Instructions/User Manual/Troubleshooting2%

“Instructions are clear”

Suitable For Indoor1%

“Works for indoor planters against gnats and outdoors”

Durability1%

“The gravel seemed durable”

What buyers complain about

Pest/Insect Control48%

“no more gnats”

Functionality-Overall11%

“so clearly not effective”

Smell5%

“doesnt have a strong smell”

Value For Money3%

“I feel it's way overpriced”

Plant Growth3%

“Nothing Worked and All the Plants Died”

Size-Overall2%

“Very small bag for the price”

Contamination2%

“ZAPS Them”

Durability1%

“doesnt last very long”

Water Resistance1%

“will break down when watered”

Moist/Dry1%

“All dried up”

Top return reasons

Functionality-Overall19%

Leak-Proof16%

Pest/Insect Control15%

Advertised Vs Actual Product13%

Value For Money11%

Size-Overall6%

Defective Material/Parts3%

Spray/Flow2%