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Dipel

Maybe

Search demand grew +242.9% this quarter. But the top 5 products take 92% of clicks, so Dipel is a Maybe.

Filters Trending
Flapen Score
51
51 / 100
Ranks 5,822 of 8,839 Patio, Lawn & Garden niches · −5 vs the category median of 56
Market size
$30K/yr17K searches / yr
90-day growth
+242.9%search demand this quarter
Competition
92%top-5 click share · 6 brands · 56 sellers

Flapen Score

Dipel against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Dipel is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dipel market on Amazon at a glance

Shoppers on Amazon United States searched for Dipel 17K times last year and spent an estimated $30K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +242.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
+242.9%
Conversion, latest week
9.0%
Market size, estimated
$30Ka year
Peak month
June8.8× the quietest month
Top search term
dipel dust5K searches a year

02 · Price

A sale here is worth $20.35.

Listings sell for $20.35 on average, from $13.31 to $34.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $20.35 that is $2K to $5K a year per listing.

Average price
$20.35inside the $15 to $100 sweet spot
Price range
$13.31–$34.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #187 within Repellents. It carries 1,555 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
9.6%
Average rank
#187in Repellents
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,555per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Dipel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

56

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 218%
  • Brand 317%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Dipel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.8×

Search terms

Top Dipel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dipel dust5K/yr
  • dipel4K/yr
  • bacillus thuringiensis powder4K/yr
  • dipel insecticide3K/yr

Reviews and returns

What reviews say buyers love and hate about Dipel

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Pest/Insect Control”
48%of negative reviews mention “Pest/Insect Control”
0.5%of orders come back
“no more gnats”
A buyer, on “Pest/Insect Control”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dipel questions

Answered from the same tracked data.